3. Marathi News is also the 2nd favorite
genre
% Genre Sh.
25
19
20
15
10
5 3
2
0
0
Marathi
Marathi
Marathi
Marathi GEC
Music
News
Mov.
Source : TAMPeriod : Wk 6 2013
4. Vs. last year Marathi News genre
viewership showing 11% increase
4.0
3.5 3.4
3.0
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% GenreWk 51-6'13
Wk 51-6'12 Share
Source : TAM Period : Wk 51-6 Year : 2012 & 2013
5. ABP Majha ruling the chart with 37%
mkt. share
% Mkt. Share
40 37
35
30
24
25 22
20
16
15
10
5
0
ABP Majha IBN Lokmat Z 24 Taas TV 9 Maha
Wk 51'12-6'13
Source : TAM Period : Wk 51 2012 – Wk 6 2013
6. ABP Majha the leader in reach
Reach in Mn. Reach in Mn.
14 13 12 11
12 11 11 9
10 9
10
8
8 6
6 6 5
4 4
2 2
0 0
ABP Majha IBN Lokmat Z 24 Taas TV9 Maha ABP Majha Z 24 Taas IBN Lokmat TV 9 Maha
4+ CS 2 [15+]
Source : TAM Period : Wk 3-6 2013
7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Chnls Mum Pune MAHrest 1 Mn.+ MAH .1 to 1 Mn. MAHA L C I Maha West All India
ABP Majha 33 41 43 37 42 37 37 37
IBN Lokmat 20 29 27 29 28 24 24 24
TV 9 Maha 27 6 8 9 3 16 16 16
Z 24 Taas 20 24 22 25 27 22 22 22
Source : TAM Period : Wk 51 2012 – Wk 6 2013
