2. ABP ANANDA
Period – Wk 8’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal
3. Vs. last week Bengali News genre
grew by almost 7%
% Genre Sh.
50
40 37
30
20
13
10
3
1
0
Bangla
Bangla
Bangla Mov.
Bangla GEC
Music
News
Vs. last week Bangla GEC showing decrease of 9%
Time spent on the genre has increased by 4 mins.
Source : TAM Period : Wk 8 2013
4. Bengali news genre showing a growth of
almost 31% Vs. last year
% Genre Share
12.0
10.0 9.6
8.0 7.3
6.0
4.0
2.0
0.0
Wk 1-8'12 Wk 1-8'13
Vs. last year the time spent on the genre has increased
Source : TAM Period : Wk 1 – 8 Year : 2012 & 2013
5. ABP Ananda: Undisputed leader in the
market
% Mkt. Share
30%
24%
21%
13% 12%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Source : TAM Period : Wk 53 2012 – Wk 7 2013
6. ABP Ananda leading in reach
CS 4+ CS 15+
10.0 10.0
Reach in Mn.
Reach in Mn.
5.8 5.5
5 5.3 5.0
5.0 4 4.4
5.0 3.9
2
2
0.0 0.0
ABP 24 GHANTA Kolkata TV News Time RPLUS
ABP 24 GHANTA Kolkata TV News Time RPLUS
Ananda Bangla
Ananda Bangla
Source : TAM Period : Wk 1-8 2013
7. ABP Ananda leading in all TAM reported
markets
% Market Share
Chnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India
24 GHANTA 19 38 39 24 24 24
ABP Ananda 26 39 37 29 29 29
Kolkata TV 25 11 8 22 21 22
News Time Bangla 14 12 14 14 14 14
RPLUS 16 1 2 12 12 12
Kolkata TV showing jump in terms of shares as Tuesday showing key
day for the channel, as content cannot be specified for the channel.
Source : TAM Period : Wk 1-8 2013
8. ABP Ananda scoring high on
interviews/Portraits/
Discussions/Talk shows/Chat
shows
Share % within each sub-genre
News
24 ABP Kolkata Grand
Time RPLUS
GHANTA Ananda TV Total
Genre Bangla
News Bulletin 14% 21% (26%) 25% 14% 268
Cartoons/Animation 0% 4% (54%) 43% 0% 53
News Headlines 7% 0% (93%) 0% 0% 50
Interviews/Portraits/Discussions 37% (40%) 13% 6% 3% 32
Reviews/Reports (63%) 15% 9% 5% 9% 23
Sports Magazines 9% 21% 24% (34%) 12% 18
Film Based Magazines 0% 9% (62%) 29% 0% 11
Talk Shows/Chat Shows 2% (98%) 0% 0% 0% 11
Live Telecast/Sports 0% 0% 0% (100%) 0% 6
Kolkata TV scored on News Bulletin ,cartoons animations,News headlines & Film
based magazines
News Time Bangla with Sports Magazines
.
Source : TAM Period : Wk 8’2013 Analysis : Sub Genre GRPs
