News of the week 13.6.13 Abp Majha

1. Quick Snapshot
Wk 23 -2013
MCCS

2. ABP Majha
Week 23’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
18
3
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 23’ 2013

4. Vs. Last year genre shares showing jump
of almost 57%
1.9
3.0
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
% Genre Share
Wk 16-23'12 Wk16-23'13
Source : TAM Period : Wk 16-23Year : 2012 & 2013

5. ABP Majha ruling the chart with 38%
mkt. share
38%
24%
22%
15%
1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra Jai Maha
% Mkt. Share
Wk 16-23'13
Source : TAM Period : Wk 16-23‘2013
Jai Maharashtra New channel in mkt.

6. ABP Majha the leader in reach
Source : TAM Period : Wk 16-23’2013
12
10 10
5
1
0
2
4
6
8
10
12
14
Reach in Mn.
4+ CS
10
8 8
4
1
0
2
4
6
8
10
12
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
%MarketShare
Channel Mum Pune MAHrest1Mn.+(IncludingPune) MAH.1to1Mn. MAHALCI Maha West AllIndia
ABPMajha 27% 47% 47% 43% 46% 38% 38% 37%
IBNLokmat 24% 29% 25% 24% 25% 24% 24% 24%
TV9MAHARASHTRA 27% 5% 7% 4% 3% 15% 15% 15%
Z24Taas 21% 19% 20% 25% 23% 22% 22% 22%
JaiMaharashtra 1% 0% 0% 3% 3% 2% 2% 2%
Source : TAM Period : Wk 19-23’2013
NOTE :DUE TO UNIVERSE CHANGE CROSS ANALYSIS CANT BE DONE,TAM SOFTWARE LOCK IS THERE TO PREVENT CROSS ANALYSIS
BEFORE WK 19, PERIOD CONSIDERED IS LATEST 4 WEEKS

8. Thank You