Media scenario 4.7.14 abp majha

1. Quick Snapshot
Week 19-26’2014
MCCS

2. ABP Majha
Week: - 19-26’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
16
3
2
0
0
5
10
15
20
25
Marathi
GEC
Marathi
News
Marathi
Mov.
Marathi
Music
% Genre Shares
Source : TAMPeriod : Wk 26’14

4. Vs. Last year genre share up by 24%
3.3
4.1
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 17-24'13 Wk 17-24'14
Source : TAM Period : Wk 19-26’2013 & 2014

5. ABP Majha ruling the chart with 37%
mkt. share
38%
25%
22%
15%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra
% Mkt. Share
Wk 19-26'14
Source : TAM Period : Wk 19-26’14

6. ABP Majha the leader in reach
Source : TAM Period : Wk 19-26’14
14
13 12
6
0
5
10
15
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
12
11 10
5
0
2
4
6
8
10
12
14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 19-26’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 33% 43% 43% 35% 42% 38% 38% 38%
IBNLokmat 26% 26% 21% 30% 25% 25% 25% 26%
TV9MAHARASHTRA 20% 8% 11% 13% 11% 14% 14% 15%
Z24Taas 21% 23% 25% 22% 22% 22% 23% 22%

8. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 26’14
Date Time From Time To Programme Genre TVT000s
26/06/2014 22:00 22:50 10 CHYA BATMYA News Bulletin 198
24/06/2014 22:00 22:50 10 CHYA BATMYA News Bulletin 156
28/06/2014 07:58 08:54 NAMASKAR MAHARASTRA News Bulletin 148
26/06/2014 21:18 21:56 ABP MAJHA VISHESH Interviews/Portraits/Discussions
147
28/06/2014 21:58 22:50 10 CHYA BATMYA News Bulletin 143
23/06/2014 21:20 21:57 ABP MAJHA VISHESH Interviews/Portraits/Discussions
139
23/06/2014 20:59 21:14 MAJHA CITY NEWS News Bulletin 134
22/06/2014 21:30 21:54 ABP MAJHA NEWS PROGRAM News Bulletin 129
23/06/2014 22:00 22:50 10 CHYA BATMYA News Bulletin 128
27/06/2014 22:00 22:51 10 CHYA BATMYA News Bulletin 128

9. Thank You