News of the week 8.4.13 Abp majha

1. Quick Snapshot
Wk 13 -2013
MCCS

2. ABP Majha
Week 13’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
% Genre Sh.
25
20 18
15
10
5 4
2
0
0
Marathi
Marathi
Marathi
Marathi GEC
Music
News
Mov.
Source : TAMPeriod : Wk 13’ 2013

4. Vs. genre shares showing jump of
almost 2%
4.0 3.7 3.8
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 6-13'12 Wk 6-13'13
Source : TAM Period : Wk 6-13 Year : 2012 & 2013

5. ABP Majha ruling the chart with 37%
mkt. share
% Mkt. Share
40% 37%
35%
30%
25%
25% 22%
20%
15%
15%
10%
5%
0%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maha
Wk 6-13'13
Source : TAM Period : Wk 6-13 ‘2013

6. ABP Majha the leader in reach
Reach in Mn. Reach in Mn.
15 14 14
12
12 11 12
10 9
10 10
7 8
6
6
5
4
2
0 0
ABP Majha IBN Lokmat TV9 Maha Z 24 Taas ABP Majha IBN Lokmat Z 24 Taas TV9 Maha
4+ CS 15+ CS
Source : TAM Period : Wk 6-13’2013

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Chnls Mum Pune MAHrest 1 Mn.+ MAH .1 to 1 Mn. MAHA L C I Maha West All India
ABP Majha 33 39 42 37 44 37 37 37
IBN Lokmat 22 28 27 31 25 25 25 25
TV9 MAHARASHTRA 25 7 7 9 7 15 15 15
Z 24 Taas 20 26 25 23 25 23 23 23
Source : TAM Period : Wk 6-13 2013

8. Thank You