ABP Ananda Research Snapshot Wk 37 2012

1. ABP ANANDA
Week 37’2012
New TG – CS ABC 15+
Market – West Bengal

2. Reach – CS 4+ & CS 15+ Yrs
24 GHANTA ABP Ananda News Time Bangla
Kolkata TV RPLUS Mahuaa Khobor
8000 7152
7000 6395
6174 6076
6000 5605 5612
5221 4917
Reach'000
5000
4000
3000 2574
2226
2000
1000 195 164
0
CS 4+ YRS CS 15+ YRS
TAM Peoplemeter System Market: WB

3. SEC Wise Share
Channel SEC A SEC B SEC C SEC DE
Universe 16% 23% 23% 38%
24 GHANTA 35% 32% 27% 22%
ABP Ananda 26% 19% 30% 18%
Kolkata TV 21% 22% 21% 27%
Mahuaa Khobor 0% 1% 0% 2%
News Time Bangla 15% 17% 19% 19%
RPLUS 4% 8% 2% 11%
*Age 15+ Yrs
Share of Bangla News channels in different Socio Economic Groups
TAM Peoplemeter System Market: WB

4. Age group Wise
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
Universe 23% 22% 18% 17% 20%
24 GHANTA 30% 29% 30% 24% 34%
ABP Ananda 23% 30% 26% 22% 21%
Kolkata TV 20% 18% 16% 27% 25%
Mahuaa Khobor 1% 1% 1% 0% 0%
News Time Bangla 19% 18% 19% 19% 15%
RPLUS 6% 4% 8% 7% 5%
Share of Bangla News channels in different Age Groups
TAM Peoplemeter System Market: WB

5. Gender Wise
Channel CS 15 + M ABC CS 15+ F ABC
Universe 54% 46%
24 GHANTA 32% 30%
ABP Ananda 25% 25%
Kolkata TV 21% 22%
Mahuaa Khobor 0% 1%
News Time Bangla 18% 15%
RPLUS 4% 8%
Share of Bangla News channels in Genders
TAM Peoplemeter System Market: WB

6. Channel Share Trend
4
3.5
3
2.5
2
1.5
1
0.5
0
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 34-12
Wk 35-12
Wk 36-12
Wk 37-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in TV Universe- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

7. Market Share Trend
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Wk 27-12
Wk 29-12
Wk 31-12
Wk 33-12
Wk 35-12
Wk 37-12
Wk 26-12
Wk 28-12
Wk 30-12
Wk 32-12
Wk 34-12
Wk 36-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in Bangla News Genre- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

8. 5000
Reach’000 Trend
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Wk 26-12
Wk 27-12
Wk 29-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 35-12
Wk 37-12
Wk 28-12
Wk 30-12
Wk 34-12
Wk 36-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Reach (000’s) of Bangla News channels- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

9. Time Spend Per Viewer Trend
80
70
60
50
40
30
20
10
0
Wk 26-12
Wk 27-12
Wk 30-12
Wk 31-12
Wk 33-12
Wk 34-12
Wk 37-12
Wk 28-12
Wk 29-12
Wk 32-12
Wk 35-12
Wk 36-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Avg Weekly Time Spent by viewers (in mins)- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

10. Market wise share
Channel Calcutta WB .1 to 1 Mn WB 1 Mn+
24 GHANTA 28% 46% 22%
ABP Ananda 25% 22% 38%
Kolkata TV 23% 17% 15%
Mahuaa Khobor 0% 2% 0%
News Time Bangla 19% 10% 20%
RPLUS 5% 3% 5%
TAM Peoplemeter System TG- ABC 15+ Market: WB

11. Program Health – ABP Ananda
S.No. ABP Ananda TVR
1 CINE SINGAPORE 0.99
2 SUSHANTAR POR PRASHANTA 0.96
3 ABP ANANDA KHABAR 0.92
4 XTRA TIME 0.85
5 MADHYABITTER JODAPHANSE 0.77
6 BARFI LIVE 0.69
7 LOVE STORY 0.64
8 JOTE SHILPO UNNOYON 0.64
9 EXCLUSIVE SOURAV 0.64
10 ANANDE BARFI 0.61
TAM Peoplemeter System TG- ABC 15+ Market: WB

12. Top program split – Among top 50
ABP Ananda 24 GHANTA News Time Bangla
25
23 23
22
21
20
20 19 19
18 18 18
17
15 14
15
13 13
12
11 11
10 10 10 10
10 9 99 9
8
7 7
5
5 4
3 3
1 1 1
0
Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32 Wk 33 Wk 34 Wk 35 Wk 36 Wk 37
TAM Peoplemeter System TG- ABC 15+ Market: WB

13. Top 20 programs of the week –Genre
Channel Program Start Time TVR
24 GHANTA SHERA 11 22:58 1.39
Kolkata TV SAMBAD SARADIN 14:44 1.17
24 GHANTA AAPNAR RAI 19:31 1.15
Kolkata TV KHABAR SERIOUS 13:56 1.11
Kolkata TV BRAVE HEART 14:06 1.09
News Time Bangla KUTKACHALI 23:56 1.09
Kolkata TV EI MAHURTA 15:01 1.05
24 GHANTA SPORTS 24 22:29 1.04
24 GHANTA 24 GHANTA NEWS 14:29 1.01
News Time Bangla SPORTS TIME 22:30 1
ABP Ananda CINE SINGAPORE 23:28 0.99
24 GHANTA KHABAR BAROTA 23:58 0.97
ABP Ananda SUSHANTAR POR PRASHANTA 20:29 0.96
ABP Ananda ABP ANANDA KHABAR 14:28 0.92
Kolkata TV COLOUR BAR 14:31 0.89
News Time Bangla RAJPATHE MUKHYAMANTRI 14:28 0.89
News Time Bangla L/T SAHARA CFL-12 PUS/TGT 14:57 0.88
ABP Ananda XTRA TIME 22:28 0.85
Kolkata TV BISHOY BIDESH 23:16 0.85
ABP Ananda MADHYABITTER JODAPHANSE 18:58 0.77
TAM Peoplemeter System TG- ABC 15+ Market: WB

14. TVR000
10
20
30
40
50
60
70
80
0
6:00
6:30
7:00
7:30
8:00
8:30
9:00
24 GHANTA
9:30
10:00
10:30
TAM Peoplemeter System TG- ABC 15+
11:00
11:30
Kolkata TV
12:00
12:30
Market: WB
13:00
13:30
14:00
14:30
15:00
Mahuaa Khobor
15:30
16:00
16:30
17:00
17:30
18:00
THE TVR TREND
18:30
19:00
News Time Bangla
19:30
20:00
20:30
21:00
RPLUS
21:30
22:00
22:30
23:00
23:30
ABP Ananda
24:00:00
24:30:00

15. Thanks