News of the week 21.3.13 abp news

1. Quick Snapshot
Wk 11 -2013
MCCS

2. ABP NEWS
Week: 11 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News @ no. 3 among National
genres
% Genre Share
45.0 40.4
40.0
35.0
30.0
25.0
20.0
15.0 12.8
8.3
10.0 4.8 4.2 3.9
5.0 2.8 1.5 1.0 1.0 0.9 0.3 0.2
0.0
GEC
Kids
Music
Rel.
Eng. Ent.
Infotainment
Hin. Mov.
Sports
Lifestyle
Bus. News
Reg.(GEC+Mov+News+
Eng. Mov.
Hin. News
Music)
GEC maintaining its shares as compare to last week
Hindi Mov showing gain of 5%
Source : TAM Period : Wk 11 - 2013

4. Marginal drop in Hindi News Genre
Viewership
% Genre Share
6.0 5.5
5.0 4.7
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 4-11'12 Wk 4-11'13
Source : TAM Period : Wk 4-11 Year : 2012 & 2013

5. ABP News & India TV almost neck
to neck
% Mkt Share
25% 23%
20%
17%
15%
15%
13%
10% 8% 8%
5%
0%
Aaj Tak India TV ABP News Z News IBN 7 NDTV India
Wk 4-11'13
Source : TAM Period : Wk 4-11’13

6. ABP News neck to neck with Aaj Tak
CS 4+ CS 15+
50 47 50
43
38 38 39
40 40 35
Reach in Mn.
Reach in Mn.
29 31 31
30 24 30 24
20
20 20
10 10
0 0
Aaj Tak ABP India TV Z News IBN 7 NDTV Aaj Tak ABP India TV Z News IBN 7 NDTV
News India News India
ABP News maintaining its # 2 position
Source : TAM Period : Wk 4-11’13

7. ABP News among top 2 in most
of the markets
Market Share %
Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All India
Aaj Tak 19 23 17 14 16 25 20 31 20 25 17 25 21 22 20 46 21 22
ABP News 13 11 10 19 25 18.7 19 17 14 16 14 12 20 19 13 20 15 15
DD News 3 14 1 1 6 2 3 2 2 3 3 11 6 3 2 24 3 3
IBN 7 5 3 5 4 10 7 6 7 15 7 12 2 4 6 9 1 8 8
India TV 26 5 27 14 19 18.6 19 8 14 12 15 5 14 19 18 0 18 17
Live India 2 4 1 0 0 0 3 1 0 2 1 3 1 2 1 0 1 1
NDTV India 6 5 8 6 3 5 5 10 5 9 7 4 5 5 8 4 7 7
News 24 5 2 9 11 15 10 5 8 7 9 12 2 6 6 9 0 8 8
Samay 1 2 1 15 0 1 2 2 2 3 1 4 6 1 1 2 2 2
TEZ 7 20 3 4 1 3 4 4 4 3 7 14 5 4 4 0 4 4
Z News 14 12 17 10 6 10 13 10 17 11 11 17 12 12 14 4 13 13
In core Hindi belt like Chs’grh,B’hr,Guj, ABP News is leader
India TV leader in Delhi & Mumbai mkt.
Source : TAMPeriod : Wk 4-11’2013

8. ABP News scoring high Reviews
& Reoprts
Share % within each sub-genre
ABP Grand
Genre Aaj Tak News India TV Z News Total
News Bulletin 17% 15% 18% 19% 91
Reviews/Reports 27% 26% 16% 3% 17
Religious/Devotional 23% 1% 28% 4% 10
Cricket Match 42% 12% 28% 0% 7
Interviews/Portraits/Disc
ussions 39% 28% 2% 3% 6
India TV getting eyeballs from Religious/Devotional programmes
Source : TAM Period : Wk 11’2013 Analysis : Sub Genre GRPs

9. Network Performance

10. MCCS ruling the chart
% Mkt. Share
25
23
22
21
20
15
15 14
10
6
5
0
MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net
% Mkt. Share
Source : TAM Period : Wk 4-11’2013

11. Thank You