News of the week 14.3.13 abp news

1. Quick Snapshot
Wk 10 -2013
MCCS

2. Highlight of the week :-
Best City Awards
Prog ABP Aaj Tak Z News India TV
News
Best 26% 25% 12% 10%
City
Awards
Source : TAMPeriod Date :06.03.13

3. ABP NEWS
Week: 10 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

4. Hindi News @ no. 3 among National
genres
% Genre Share
45 40
40
35
30
25
20
15 12
9
10 5 4 4 3
5 2 1 1 1 0 0
0
Rel.
Music
Kids
Hin. News
Infotainment
Lifestyle
Sports
GEC
Eng. Mov.
Eng. Ent.
Hin. Mov.
Bus. News
Reg.(GEC+Mov+New
s)
All genres showing decline except Music, Lifestyle & Infotainment
Source : TAM Period : Wk 10 - 2013

5. Marginal drop in Hindi News Genre
Viewership
% Genre Share
6.0 5.5
5.0
4.8
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 3-10'12 Wk 3-10'13
Source : TAM Period : Wk 3-10 Year : 2012 & 2013

6. ABP News & India TV almost neck
to neck
% Mkt Share
25%
21%
20%
17%
15%
15% 13%
10% 8%
7%
5%
0%
Aaj Tak India TV ABP News Z News IBN 7 NDTV India
Wk 3-10'13
Source : TAM Period : Wk 3-10’13

7. ABP News neck to neck with Aaj Tak
CS 4+ CS 15+
50 47 50
42
38 37 39
40 40 35
Reach in Mn.
Reach in Mn.
29 31 31
30 24 30 24
20
20 20
10 10
0 0
Aaj Tak ABP India TV Z News IBN 7 NDTV Aaj Tak ABP India TV Z News IBN 7 NDTV
News India News India
ABP News maintaining its # 2 position
Source : TAM Period : Wk 3-10’13

8. ABP News among top 2 in most
of the markets
Market Share %
Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All India
Aaj Tak 18 21 17 14 17 24 20 31 19 24 17 24 21 22 20 44 20 21
ABP News 14 13 10 19 23 19 19 17 14 16 14 13 20 19 13 20 15 15
DD News 3 16 1 2 5 2 3 2 2 3 3 12 6 3 2 25 3 3
IBN 7 5 3 5 4 10 7 6 7 15 7 12 2 4 6 9 1 8 8
India TV 24 5 27 14 19 19 18 9 15 12 16 5 14 18 18 0 18 17
Live India 2 3 1 0 0 0 4 1 0 2 1 2 1 3 1 0 1 1
NDTV India 6 4 9 7 3 5 6 9 6 9 7 3 5 6 8 4 7 7
News 24 5 2 9 11 15 9 5 8 7 9 12 1 6 6 9 0 8 8
Samay 1 2 1 15 0 1 2 2 2 3 1 4 6 2 1 2 2 2
TEZ 6 22 3 4 1 3 4 4 4 4 7 15 5 4 4 0 4 4
Z News 15 11 17 10 6 10 14 10 17 10 11 16 12 12 14 4 14 13
In core Hindi belt like Chs’grh,B’hr,Guj, MPABP News is leader
India TV leader in Delhi mkt,Z News & Aaj Tak neck to neck
Source : TAMPeriod : Wk 3-10’2013

9. ABP News scoring high on
Interviews
Share % within each sub-genre
Aaj ABP Z Grand
Genre Tak News India TV News Total
News Bulletin 19% 15% 15% 18% 92
Reviews/Reports 33% 23% 18% 3% 17
Cricket Match 45% 13% 22% 0% 9
Religious/Devotion
al 19% 0% 30% 4% 8
Interviews/Portrait
s/Discussions 14% 30% 22% 1% 6
India TV getting eyeballs from Religious/Devotional programmes
Source : TAM Period : Wk 10’2013 Analysis : Sub Genre GRPs

10. Network Performance

11. MCCS ruling the chart
% Mkt. Share
25
23
22
20
20
15
15 14
10
6
5
0
MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net
% Mkt. Share
Source : TAM Period : Wk 3-10’2013

12. Thank You