3. Marathi News is also the 2nd favorite
genre
% Genre Sh.
25
20 18
15
10
5 3
2
0
0
Marathi
Marathi
Marathi
Marathi GEC
Music
News
Mov.
Source : TAM
Period : Wk 4 2013
4. Vs. last year Marathi News genre
viewership slightly up
4.0
3.5 3.3 3.4
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% GenreWk 49-4'13
Wk 49-4'12 Share
Source : TAM
Period : Wk 49-4
Year : 2012 & 2013
5. ABP Majha ruling the chart with 37%
mkt. share
% Mkt. Share
40%
37%
35%
30%
24% 23%
25%
20%
16%
15%
10%
5%
0%
ABP Majha IBN Lokmat Z 24 Taas TV9 MAHARASHTRA
Wk 48'12-3'13
Source : TAM
Period : Wk 49 2012 – Wk 4 2013
6. ABP Majha the leader in reach
Reach in Mn. Reach in Mn.
15 14 12 11
11 10
11 10 8
10 8
7 6
6
5 4
2
0 0
ABP Majha IBN Lokmat Z 24 Taas TV9 Maha ABP Majha IBN Lokmat TV9 Maha Z 24 Taas
4+ CS 2 [15+]
Source : TAM
Period : Wk 1-4 2013
7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Chnls Mum Pune MAHrest 1 Mn.+ MAH .1 to 1 Mn. MAHA L C I Maha West All India
ABP Majha 33 41 43 36 41 37 37 37
IBN Lokmat 19 30 28 29 28 24 24 24
TV 9 Maha 27 6 7 10 3 16 16 16
Z 24 Taas 21 23 21 25 29 23 23 23
Source : TAM
Period : Wk 49 2012 – Wk 4 2013
