More Related Content Similar to Abp ananda research snapshot wk 36 12 Similar to Abp ananda research snapshot wk 36 12 (20) More from Media Content and Communications Services India Pvt Ltd More from Media Content and Communications Services India Pvt Ltd (20) 1. ABP ANANDA
Week 36’2012
New TG – CS ABC 15+
Market – West Bengal
2. Reach – CS 4+ & CS 15+ Yrs
24 GHANTA ABP Ananda News Time Bangla
Kolkata TV RPLUS Mahuaa Khobor
8000
7023
7000 6496
6133 6048
5799
6000 5432 5295
4746
Reach'000
5000
4000
3000
1809
2000 1520
1000 174
174
0
CS 4+ YRS CS 15+ YRS
TAM Peoplemeter System Market: WB
3. SEC Wise Share
Channel SEC A SEC B SEC C SEC DE
Universe 16% 23% 23% 38%
24 GHANTA 36% 33% 30% 25%
ABP Ananda 26% 20% 26% 20%
Kolkata TV 20% 23% 24% 22%
Mahuaa Khobor 0% 0% 1% 3%
News Time Bangla 16% 17% 18% 18%
RPLUS 2% 7% 1% 11%
*Age 15+ Yrs
Share of Bangla News channels in different Socio Economic Groups
TAM Peoplemeter System Market: WB
4. Age group Wise
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
Universe 23% 22% 18% 17% 20%
24 GHANTA 35% 30% 29% 24% 37%
ABP Ananda 23% 29% 24% 22% 20%
Kolkata TV 22% 19% 20% 29% 20%
Mahuaa Khobor 2% 2% 2% 0% 1%
News Time Bangla 15% 16% 24% 18% 16%
RPLUS 2% 5% 2% 8% 6%
Share of Bangla News channels in different Age Groups
TAM Peoplemeter System Market: WB
5. Gender Wise
Channel CS 15 + M ABC CS 15+ F ABC
Universe 54% 46%
24 GHANTA 32% 34%
ABP Ananda 24% 23%
Kolkata TV 21% 25%
Mahuaa Khobor 1% 1%
News Time Bangla 19% 14%
RPLUS 3% 4%
Share of Bangla News channels in Genders
TAM Peoplemeter System Market: WB
6. Channel Share Trend
4
3.5
3
2.5
2
1.5
1
0.5
0
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 34-12
Wk 35-12
Wk 36-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in TV Universe- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB
7. Market Share Trend
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 34-12
Wk 35-12
Wk 36-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in Bangla News Genre- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB
8. Reach’000 Trend
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 34-12
Wk 35-12
Wk 36-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Reach (000’s) of Bangla News channels- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB
9. Time Spend Per Viewer Trend
80
70
60
50
40
30
20
10
0
Wk 25-12
Wk 26-12
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 34-12
Wk 35-12
Wk 36-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Avg Weekly Time Spent by viewers (in mins)- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB
10. Market wise share
Channel Calcutta WB .1 to 1 Mn WB 1 Mn+
24 GHANTA 29% 46% 21%
ABP Ananda 23% 26% 36%
Kolkata TV 25% 13% 21%
Mahuaa Khobor 0% 3% 0%
News Time Bangla 19% 10% 20%
RPLUS 4% 2% 2%
TAM Peoplemeter System TG- ABC 15+ Market: WB
11. Program Health – ABP Ananda
S.No. ABP Ananda TVR
1 ABP ANANDA KHABAR 0.92
2 XTRA TIME 0.90
3 ANANDA SAKAL 0.84
4 NOJORE 9 TA 0.82
5 BIJPUR BIBHISHIKA 0.73
6 RIZ CHHAYA KOMAL KANDE 0.72
7 EK DOZEN GALPO 0.70
8 SALIL AAJO 0.59
9 EXCLUSIVE SOURAV 0.56
10 BAR BAR BARASAT 0.49
TAM Peoplemeter System TG- ABC 15+ Market: WB
12. Top program split – Among top 50
ABP Ananda 24 GHANTA News Time Bangla
25 23 23
22
21
20
20 19 19
18 18 18 18
15
15 14
13 13
12
11 11 11
10 10 10
10 9 99
8
7 7
5 5
5 4
3 3
1 1 1
0
Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32 Wk 33 Wk 34 Wk 35 Wk 36
TAM Peoplemeter System TG- ABC 15+ Market: WB
13. Top 20 programs of the week –Genre
Channel Program Start Time TVR
News Time Bangla UDAL PULER BHOOT 23:37 2.33
News Time Bangla WORLD EXPRESS 23:30 1.88
24 GHANTA 24 GHANTA NEWS 23:28 1.83
24 GHANTA AAPNAR RAI 23:20 1.71
News Time Bangla BEST XI 23:00 1.58
24 GHANTA HEADLINES 23:17 1.4
Kolkata TV L/T ALL AIR LINES GOLD CUP-12 TGT/MMB15:00 1.34
24 GHANTA BANGLAR 24 GHANTA 21:58 1.23
24 GHANTA SPORTS 24 22:28 1.1
24 GHANTA SHERA 11 22:59 1.1
Kolkata TV KHABAR SERIOUS 19:55 1.01
News Time Bangla KUTKACHALI 23:56 1
Kolkata TV SERA 10 20:46 0.97
Kolkata TV EI MAHURTA 8:02 0.95
Kolkata TV SAMBAD SARADIN 19:31 0.93
ABP Ananda ABP ANANDA KHABAR 8:58 0.92
News Time Bangla SPORTS TIME 22:30 0.92
ABP Ananda XTRA TIME 22:29 0.9
Kolkata TV KOLKATA LIVE 22:41 0.88
Kolkata TV BISHOY BIDESH 23:16 0.86
TAM Peoplemeter System TG- ABC 15+ Market: WB
14. TVR000
10
20
30
40
50
60
70
80
90
0
6:00
6:30
7:00
7:30
8:00
8:30
9:00
24 GHANTA
9:30
10:00
10:30
11:00
11:30
Kolkata TV
12:00
12:30
TAM Peoplemeter System TG- ABC 15+ Market: WB
13:00
13:30
14:00
14:30
15:00
Mahuaa Khobor
15:30
16:00
16:30
17:00
17:30
18:00
THE TVR TREND
18:30
19:00
News Time Bangla
19:30
20:00
20:30
21:00
RPLUS
21:30
22:00
22:30
23:00
23:30
ABP Ananda
24:00:00
24:30:00
