Media scenario 18.7.14 abp news

1. Quick Snapshot
Week 21-28’2014
MCCS

2. ABP NEWS
Week: 21-28’14
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News maintaining its # 3
position
36
13
6 5 4 3 3
1 1 1 0 0 0
0
5
10
15
20
25
30
35
40
45
GEC
HINDI
MOVIES
HINDI
NEWS
MUSIC
KIDS
SPORTS
REG
INFO
ENGMOV
LIFETSYLE
BUSNEWS
ENGENT
ENGNEWS
% Genre Share
Source : TAM Period : Wk 28’2014
PLEASE NOTE: REGIONAL GENRE IS WITHOUT BANGLA & MAHA GENRE

4. VS. last year 45% increase in terms of
shares
5.1
6.7
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
Hindi News
% Genre Share
Wk 21-28'13 Wk 21-28'14
Source : TAM Period : Wk 21-28’Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
VS last year channel bouquet has increased.

5. ABP News among top 3 channels
Neck to Neck with India TV
18%
15%
13%
10%
8% 8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Aaj Tak India TV ABP News Z News NEWS NATION India News
% Mkt Share
Wk21-28'14
Source : TAM Period : Wk 21-28’14

6. ABP News #2 in Reach
44
39
35 33
28
24
0
10
20
30
40
50
Aaj Tak ABP
News
Z News India TV IBN 7 NDTV
India
ReachinMn.
CS 15+
Source : TAM Period : Wk 21-28‘14
53
47
42 40
33
28
0
10
20
30
40
50
60
Aaj Tak ABP
News
Z News India TV IBN 7 NDTV
India
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 21-28’14
Market Share %
Channel Mumbai Kol Del Chts'grh B'har Guj Maha MP PHCHP Raj UP WB East West North South HSM AI
Aaj Tak 15% 13% 18% 16% 11% 17% 19% 14% 22% 21% 16% 20% 19% 19% 19% 38% 19% 19%
ABP News 13% 26% 9% 13% 11% 12% 16% 11% 14% 16% 15% 19% 16% 14% 13% 16% 13% 13%
India TV 20% 13% 19% 12% 15% 17% 18% 18% 8% 10% 12% 10% 14% 17% 14% 6% 15% 15%
Z News 7% 9% 9% 6% 9% 10% 8% 12% 12% 9% 11% 17% 10% 9% 11% 6% 10% 10%
IBN 7 5% 7% 6% 4% 8% 5% 5% 5% 7% 4% 7% 6% 4% 5% 6% 3% 6% 6%
NDTV India 6% 9% 6% 5% 4% 5% 5% 6% 6% 4% 5% 5% 5% 5% 5% 3% 5% 5%
DD News 1% 2% 1% 1% 2% 1% 1% 1% 1% 1% 1% 2% 2% 1% 1% 19% 1% 2%
Samay 2% 3% 1% 4% 3% 2% 2% 3% 2% 4% 2% 7% 5% 2% 2% 3% 2% 2%
TEZ 6% 6% 5% 1% 4% 3% 4% 2% 3% 2% 4% 4% 2% 3% 4% 3% 3% 3%
News 24 5% 2% 10% 13% 8% 4% 4% 9% 4% 5% 6% 1% 4% 4% 7% 0% 6% 6%
P7 news 1% 1% 1% 3% 2% 2% 1% 1% 3% 2% 1% 1% 1% 2% 1% 0% 1% 1%
News Express 3% 1% 2% 1% 7% 2% 3% 1% 3% 2% 3% 1% 1% 2% 2% 0% 2% 2%
NEWS NATION 9% 4% 5% 12% 10% 9% 8% 8% 7% 10% 9% 6% 10% 8% 7% 0% 7% 7%
India News 5% 3% 7% 8% 7% 10% 5% 9% 7% 10% 8% 2% 7% 7% 8% 3% 8% 8%

8. Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 28’14
Date Time From Time To Programme Genre
TVT
000s
06/07/2014 21:01 21:26 GROUN ZERO SE DIBAANG Reviews/Reports 323
07/07/2014 20:57 21:51 ABP LIVE News Bulletin 281
07/07/2014 14:27 15:26 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 259
06/07/2014 20:58 21:01 BREAKING NEWS News Bulletin 259
09/07/2014 14:26 15:23 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 251
08/07/2014 14:32 15:16 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 243
09/07/2014 20:57 21:52 ABP LIVE News Bulletin 237
09/07/2014 8:21 8:22 BREAKING NEWS News Bulletin 230
08/07/2014 13:17 13:57 AACHE DIN KA RAIL BUDGET Reviews/Reports 226
10/07/2014 22:28 22:44 FATAFAT 101 News Bulletin 224

9. Network Performance

10. 24%
23%
20%
15%
13%
6%
0%
5%
10%
15%
20%
25%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
% Mkt. Share
Wk 21-28'14
Source : TAM Period : Wk 20-27’14
MCCS # 1 News Network

11. Thank You