News of the week 28.3.13 Abp ananda

1. Quick Snapshot
Wk 12 -2013
MCCS

2. ABP ANANDA
Period – Wk 12’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bengali News genre # 2 genre
VS. last week Bangla News gained its
shares by 4%
% Genre Sh.
50
40 37
30
20
9
10
3
1
0
Bangla
Bangla
Bangla Mov.
Bangla GEC
Music
News
Vs. last week Bangla Music lost its shares by 4% whereas Bangla Mov. &
Bangla GEC increased by 21 & 5% resp.
Source : TAM Period : Wk 12 2013

4. Bengali news genre showing a growth of
almost 28% Vs. last year
% Genre Share
12.0
10.1
10.0
7.9
8.0
6.0
4.0
2.0
0.0
Wk5-12'12 Wk 5-12'13
Vs. last year the time spent on the genre has increased
Source : TAM Period : Wk 5-12 Year : 2012 & 2013

5. ABP Ananda: Undisputed leader in the
market
% Mkt. Share
25%
24%
21%
16%
13%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Source : TAM Period : Wk 5-12’2013

6. ABP Ananda leading in both TG’s
CS 4+ CS 15+
10.0 10
Reach in Mn.
Reach in Mn.
5.3 4.8 4.7 4.6 5
5.0 5 4 4 4
2
2
0.0 0
ABP 24 GHANTA Kolkata TV News Time RPLUS
ABP 24 GHANTA Kolkata TV News Time RPLUS
Ananda Bangla
Ananda Bangla
Source : TAM Period : Wk 5-12 2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel Kol WB .1 TO 1 MN. WBREST 1 MN.+ WB EAST All India
24 GHANTA 18 40 40 24 24 24
ABP Ananda 22 37 33 25 25 25
Kolkata TV 25 10 9 22 21 22
News Time Bangla 18 12 17 16 16 16
RPLUS 17 1 2 13 13 13
Source : TAM Period : Wk 5-12 2013

8. ABP Ananda scoring high on Sports
Magazines & Talk Shows/Chat Shows
Share % within each sub-genre
News
24 ABP Kolkata Time Grand
Genre GHANTA Ananda TV Bangla RPLUS Total
News Bulletin 19% 19% (28%) 12% 21% 165
News Headlines 10% 0% (90%) 0% 0% 30
Cartoons/Animation 0% 2% (69%) 29% 0% 26
Interviews/Portraits/Discussio
ns (51%) 42% 0% 0% 7% 24
Sports Magazines 17% (28%) 14% 24% 18% 12
Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 10
Live Telecast/Sports 0% 0% 0% (100%) 0% 9
Film Based Magazines 0% 17% (70%) 13% 0% 9
Reviews/Reports (35%) 20% 23% 0% 22% 7
Source : TAM Period : Wk 12’2013 Analysis : Sub Genre GRPs

9. Thank You