News of the week 21.2.13 Abp news

1. Quick Snapshot
Wk 7 -2013
MCCS

2. ABP NEWS
Week: 7 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM
Note: Market share used in the ppt is for latest 8 weeks
Reach used is for 2013 only as the universe is changed in wk 1’13

3. Wk 5’2013 onwards GEC,Hin Mov. & Hin.
News showing growth in every week
% Genre Share
45
40
40
35
30
25
20
15 13
9
10
5 4 4
5 2 2 1 1 1 0 0
0
Hin. News
Music
Rel.
Kids
Infotainment
Lifestyle
Sports
Reg.
Eng. Ent
GEC
Eng Mov.
Hin. Mov.
Bub. News
Source : TAM Period : Wk 7 - 2013

4. Marginal drop in Hindi News Genre
Viewership
% Genre Share
6.0 5.6
5.2
5.0
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 53-7'12 Wk 53-7'13
Source : TAM Period : Wk 53 – 7 Year : 2012 & 2013

5. ABP News at the market share of
15% maintaining # 2 position
% Mkt Share
25%
21%
20%
15.5% 15.3%
15% 14%
10% 9% 8%
5%
0%
Aaj Tak ABP News India TV Z News IBN 7 NDTV India
Wk 53'12-7'13
Source : TAM Period : Wk 53’12 – Wk 7’13

6. ABP News very less reach gap with
Aaj Tak
CS 4+ CS 15+
50 46 50
41
37 36 38
40 40 34
Reach in Mn.
Reach in Mn.
29 30 30
30 23 30 24
19
20 20
10 10
0 0
Aaj Tak ABP India TV Z News IBN 7 NDTV Aaj Tak ABP India TV Z News IBN 7 NDTV
News India News India
ABP News maintaining its # 2 position
Source : TAM Period : Wk 4 -7’ 2013

7. ABP News among top 2 in most
of the markets
Market Share %
Channel Mum Kol Del Chats'grh B'hr Guj Maha MP PHCHP Raj UP WB East West North South NEW AI
Aaj Tak 20 11 19.9 12 22 22 21 24 17 18 17 17 19 22 19 41 20 20
ABP News 14 12 11 19 25 19 18 18 14 17 15 13 20 18 14 23 15 15.5
DD News 3 17 1 2 5 2 4 2 2 3 3 13 7 3 2 26 3 3
IBN 7 4 3 6 6 6 8 6 10 14 10 12 2 3 6 10 1 8 8
India TV 21 4 19.6 14 15 18 16 10 16 14 15 5 12 16 16 0 16 15.8
Live India 3 3 1 0 0 0 4 1 0 1 1 2 1 3 1 1 1 1
NDTV India 7 3 10 7 2 6 6 12 6 10 8 3 6 6 9 4 8 8
News 24 4 1 8 11 18 10 4 8 7 11 10 1 6 6 9 0 8 8
Samay 1 2 1 16 0 1 2 2 1 2 2 4 6 2 2 1 2 2
TEZ 7 27 3 4 1 4 5 2 4 5 6 19 6 4 4 0 4 4
Z News 14 19 19.0 9 6 11 14 11 17 8 12 22 13 13 15 4 14 14
In core Hindi belt like Chs’grh,B’hr,Guj, MP & UP ABP News is
leader
Source : TAMPeriod : Wk 53 2012 – Wk 7-2013

8. ABP News scoring high on
Reviews/Reports
Share % within each sub-genre
ABP Grand
Genre Aaj Tak News TV Z News Total
News Bulletin 19% 15% 17% 19% 95
Reviews/Reports 23% 27% 22% 2% 16
Religious/Devotional 32% 7% 19% 3% 12
Film Based Magazines 30% 19% 14% 2% 5
Interviews/Portraits/Di
scussions 25% 32% 9% 0% 4
Aaj Tak scoring high on Religious/Devotional programmes
Source : TAM Period : Wk 7’2013 Analysis : Sub Genre GRPs

9. Network Performance

10. MCCS ruling the chart
% Mkt. Share
25
23
22
21
20
15 13 13
10
7
5
0
MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net
% Mkt. Share
Source : TAM Period : Wk 53 2012 – Wk 7-2013

11. Thank You