News of the week 7.2.13 abp ananda

1. Quick Snapshot Wk 5 -2013
Scenario Post LC1 Mkts.
MCCS

2. Key highlights
• 5 news LC1 ( Less Then Class 1) towns has been added, markets are :
– Gujarat LC 1,PHCHP LC 1,Maharashtra LC 1,MP LC 1,Rajasthan LC 1 & UP LC 1
• With the release of these markets, we will be covering 92% of HSM mkts from
the earlier 74%
• Vs. last week reach of channel (ABP News) has shot up by 12%

3. ABP ANANDA
Period – Wk 5’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

4. Bengali news genre maintained its
position of #2
% Genre Sh.
50
43
40
30
20
10 8
3
1
0
Bangla
Bangla
Bangla Mov.
Bangla GEC
Music
News
Vs. last week Bangla GEC gained 11% shares whereas movies genre lost
by almost 18%
Source : TAM
Period : Wk 5 2013

5. Vs. last year Bengali News genre almost
ahead by 4%
% Genre Share
9.0
8.0 7.4 7.7
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 50-5'12 Wk 50-5'13
Source : TAM
Period : Wk 50-5
Year : 2012 & 2013

6. ABP Ananda: Undisputed leader in the
market
% Mkt. Share
32%
26%
20%
11% 11%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Source : TAM
Period : Wk 50 2012 – Wk 5 2013

7. ABP Ananda leading in reach
CS 4+ CS 15+
10.0 10.0
Reach in Mn.
Reach in Mn.
5.9 5.6 5.4 5.3
5
5.0 4 5.0 4
4
2
2
0.0 0.0
ABP 24 GHANTA Kolkata TV News Time RPLUS
ABP 24 GHANTA Kolkata TV News Time RPLUS
Ananda Bangla
Ananda Bangla
Source : TAM
Period : Wk 2-5 2013

8. ABP Ananda leading in all TAM reported
markets
% Market Share
Chnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India
ABP Ananda 29 37 36 31 31 31
24 GHANTA 22 38 38 26 26 26
Kolkata TV 23 11 10 20 19 19
News Time Bangla 13 13 14 13 13 13
RPLUS 13 1 2 10 10 10
Source : TAM
Period : Wk 50 2012 – Wk 5 2013

9. ABP News scoring high on
News
Share % within each sub-genre
24 ABP News
GHANT Anand Kolkat Time Grand
Genre A a a TV Bangla RPLUS Total
News Bulletin 23% (26%) (26%) 13% 12% 142
Interviews/Portraits/Discussio
ns (69%) 26% 0% 0% 4% 30
Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 11
Sports Magazines 19% (30%) 14% 21% 15% 11
Cartoons/Animation 0% 11% (54%) 35% 0% 6
Reviews/Reports 16% (44%) 11% 0% 29% 5
News Headlines 5% 0% (95%) 0% 0% 5
Film Based Magazines 0% 39% (51%) 9% 0% 5
Both ABP Ananda & Kolkata TV scored equally on News Bulletin
ABP Ananda scored viewership with Talk Shows/Chat Shows, Sports Magazines & Reviews/Reports also.
Kolkata TV scored with Cartoons/Animation, News Headlines & Film Based Magazines also
24 Ghanta through Interviews/Portraits/Discussions
Source : TAM .
Period : Wk 4’2013
Analyis : Sub Genre
GRPs

10. Thank You