News of the week 30.5.13 abp ananda

1. Quick Snapshot
Wk 21 -2013
MCCS

2. ABP ANANDA
Period – Wk 21’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
38
8
3
1
0
10
20
30
40
50
BanglaGEC
Bangla
News
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 21’2013

4. Bengali news genre showing a growth of almost
43% Vs. last year
6.3
8.9
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 14-21'12 Wk 14-21'13
Source : TAM Period : Wk 14-21Year : 2012 & 2013
From past few weeks West Bengal being in headlines like Shardha
Scam, hence the viewership shift is seen

5. ABP Ananda leader in the market
37%
29%
12% 11% 11%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
% Mkt. Share
Wk 14-21'13
Source : TAM Period : Wk 14-21’2013

6. ABP Ananda leading in both TG’s
6.8
6.3
4.8 4.6
2.3
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 4+
5.9 5.5
4.2 4.1
2.0
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 14-21’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel WBrest 1Mn.+ WB .1to 1Mn. Kol WB East All India
24GHANTA 31 39 28 31 31 31
ABP Ananda 42 40 39 39 39 40
Kolkata TV 11 8 10 9 9 9
News Time Bangla 14 12 12 12 12 12
RPLUS 1 1 12 9 9 9
Source : TAM Period : Wk 19-21’2013
NOTE :DUE TO UNIVERSE CHANGE CROSS ANALYSIS CANT BE DONE,TAM SOFTWARE LOCK IS THERE TO PREVENT CROSS ANALYSIS
BEFORE WK 19

8. ABP Ananda performing on News
Bulletin ,Talk shows,
Interviews/Portraits & Sports
Magazines
Source : TAM Period : Wk 21’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre
24
Ghanta
ABP
Ananda
Kol
TV
NT
Bangla RPLUS
Tot
GRPs
News Bulletin 23 32 9 16 19 173
Interviews/Portraits/Discussi
ons 66 30 4 30
News Headlines 47 53 18
Cartoons/Animation 25 75 16
Sports Magazines 27 38 9 18 9 13
Talk Shows/Chat Shows 100 10
Reviews/Reports 66 21 8 3 2 10

9. Thank You