Media scenario 23 6 14 abp majha

1. Quick Snapshot
Week 17-24’2014
MCCS

2. ABP Majha
Week: - 17-24’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
16
4
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 24’14

4. Vs. Last year genre share up by 39%
3.0
4.2
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 17-24'13 Wk 17-24'14
Source : TAM Period : Wk 17-24’2013 & 2014

5. ABP Majha ruling the chart with 37%
mkt. share
37%
26%
24%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra
% Mkt. Share
Wk 17-24'14
Source : TAM Period : Wk 17-24’14

6. ABP Majha the leader in reach
Source : TAM Period : Wk 17-24’14
14
13 12
6
0
5
10
15
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
12
11 10
5
0
2
4
6
8
10
12
14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 17-24’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 33% 43% 42% 34% 41% 37% 37% 38%
IBNLokmat 26% 27% 22% 31% 26% 26% 26% 26%
TV9MAHARASHTRA 18% 6% 9% 13% 10% 14% 13% 13%
Z24Taas 22% 23% 27% 22% 23% 23% 24% 23%

8. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 24’14
Date Time From Time To Programme Genre TVT000s
06/08/2014 21:28 21:55 ABP MAJHA NEWS PROGRAM News Bulletin 226
14/06/2014 22:03 22:52 10 CHYA BATMYA News Bulletin 156
06/09/2014 21:59 22:50 10 CHYA BATMYA News Bulletin 146
06/11/2014 22:00 22:52 10 CHYA BATMYA News Bulletin 129
06/12/2014 21:59 22:51 10 CHYA BATMYA News Bulletin 129
06/12/2014 20:59 21:13 ABP MAJHA News Bulletin 126
14/06/2014 21:20 22:01 ABP MAJHA VISHESH Interviews/Portraits/Discussions121
06/11/2014 07:58 08:54 NAMASKAR MAHARASTRA News Bulletin 116
06/08/2014 07:59 08:53 NAMASKAR MAHARASTRA News Bulletin 114
14/06/2014 21:00 21:13 ABP MAJHA News Bulletin 113

9. Thank You