News of the week 30.1.13 abp news

1. Quick Snapshot
Week 4 - 2013
MCCS

2. ABP NEWS
Week: 4 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM
Note: Market share used in the ppt is for latest 8 weeks
Reach used is for 2013 only as the universe is changed in wk 1’13

3. # 3 in National genres being the
stagnant position for Hindi News
% Genre Share
45
39
40
35
30
25
20
15 13
9
10
5 4 4
5 3
1 1 1 1 0 0
0
GEC
Infotainme
Music
Kids
Mov+Mus.)
Sports
Lifestyle
Rel.
Eng. Ent.
Eng. News
Hin. Mov
Eng. Mov.
Hin. News
REG(GEC+
nt
Genres like Eng Mov. Music, Hin. Mov. Showing growth Vs last
Week
Source : TAM
Period : Wk 4 - 2013

4. Marginal drop in Hindi News Genre
Viewership
% Genre Share
7
6
6
5
5
4
3
2
1
0
Hindi News
Wk 49-4'12 Wk 49-4'13
Source : TAM
Period : Wk 49 – 4
Year : 2012 & 2013

5. ABP News maintaining its # 2
position
Mkt Share
25%
20%
19%
17%
15%
15% 14%
10% 9% 8%
5%
0%
Aaj Tak ABP news India TV Zee News IBN 7 NDTV India
Wk 49-4'12
Vs. last week India TV showing degrowth of 2%
Source : TAM
Period : Wk 49’12 – Wk 4’13

6. ABP News very less reach gap with
Aaj Tak
CS 4+ CS 15+
50 43 50
41
40 36 36 40 35 33
Reach in Mn.
Reach in Mn.
28 29 29
30 24 30 23
20
20 20
10 10
0 0
Aaj Tak ABP Z News India TV IBN 7 NDTV Aaj Tak ABP Z News India TV IBN 7 NDTV
News India News India
Source : TAM
Period : Wk 1 -4’ 2013

7. ABP News among top 2 in most
of the markets
Market Share %
Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All India
Aaj Tak 19 11 21 12 23 21 21 19 17 13 16 17 20 21 18 42 19 20
ABP News 15 12 13 21 28 20 18 20 15 17 15 14 22 19 14.9 23 16 16
DD News 3 10 2 2 6 2 3 3 2 3 3 9 6 3 2 23 3 3
IBN 7 4 3 6 8 3 8 6 11 14 12 12 2 4 7 10 0 9 8
India TV 19 6 17 13 13 17 14 11 16.1 14 15 6 12 15 15 0 15 15
Live India 4 3 1 0 0 0 5 0 0 1 1 2 1 4 1 2 2 2
NDTV India 8 4 10 6 1 6 6 13 7 11 8 4 6 6 9 5 8 8
News 24 4 1 7 11 19 9 4 8 7 11 10 1 6 6 8 0 7 7
Samay 1 3 1 14 0 2 2 2 1 3 2 4 5 2 2 0 2 2
TEZ 7 22 3 4 1 4 5 2 4 6 6 16 5 5 4 0 4 4
Z News 15 23 19 10 6 12 14 12 16.5 9 11 25 14 13 14.8 5 14 14
In core Hindi belt like UP,Chs’grh,B’hr,Guj, MP & UP ABP News is
leader
Source : TAM
Period : Wk 49 2012 – Wk 4-2013

8. More then 80% of markets ABP
News coming in top 2
Reach in Mn.
Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All India
Aaj Tak 2.5 0.36 4.2 0.52 0.28 2.9 6.5 1.52 2.4 1.25 4.5 0.67 2.4 9.4 13.8 1.57 25.6 26.7
ABP News 2.0 0.27 3.4 0.57 0.41 2.7 5.8 1.57 2.55 1.25 4.4 0.43 2.4 8.4 13.2 0.83 24.0 24.3
DD News 0.9 0.34 1.4 0.16 0.17 0.7 1.9 0.5 0.6 0.4 1.6 0.45 1.5 2.6 4.5 1.33 8.5 9.5
IBN 7 1.3 0.17 2.6 0.38 0.13 1.8 3.0 1.2 2.2 1.0 4.1 0.17 0.7 4.8 11.2 0.06 16.7 16.7
India TV 2.2 0.20 3.5 0.51 0.25 2.6 4.4 1.0 2.4 1.1 4.0 0.27 1.7 6.9 12.1 0.06 20.8 20.6
Live India 0.4 0.08 0.8 0.04 0.00 0.1 1.1 0.1 0.1 0.1 0.3 0.09 0.2 1.2 1.3 0.13 2.6 2.8
NDTV India 1.8 0.11 3.2 0.33 0.04 0.9 3.4 1.2 1.2 0.9 3.1 0.14 0.9 4.3 9.7 0.31 14.9 15.1
News 24 1.1 0.05 2.6 0.44 0.34 1.9 2.1 0.9 1.4 1.0 3.6 0.05 0.9 4.0 9.5 0.02 14.4 14.4
Samay 0.5 0.10 1.0 0.11 0.00 0.4 1.3 0.2 0.2 0.3 0.7 0.17 0.4 1.7 2.4 0.02 4.5 4.5
TEZ 0.9 0.35 1.3 0.19 0.05 1.3 1.5 0.3 0.6 0.8 2.2 0.35 0.6 2.8 5.1 0.06 8.5 8.5
Z News 1.8 0.39 4.0 0.47 0.14 2.3 4.8 1.2 2.52 1.1 3.9 0.70 2.0 7.1 12.6 0.51 21.6 21.7
Source : TAM
Period : Wk 1-4 ‘2013

9. For NEWS, viewer comes to
ABP News
Share % within each sub-genre
ABP
Genre Aaj Tak News TV Z News Grand Total
News Bulletin 15% (20%) 15% 18% 102
Reviews/Reports (39%) 16% 19% 6% 22
Religious/Devotional 18% 3% (25%) 2% 9
Cricket Match (43%) 7% 36% 0% 6
Interviews/Portraits/Discu
ssions 17% (36%) 9% 1% 4
Aaj Tak scored high on Reviews & Cricket while ABP News performed
well in News Bulletin & interviews.
Source : TAM India TV high on Religious content
Period : Wk 4’2013

10. News that matters for the country
Highlights for Week 4 :
Mood Of the Nation ( 24.1.13 i.e. Thursday) : Same content
was aired on Aaj Tak & ABP News same day & time
% Market Share:
Channel Reach (000) M.Share TSPV
Aaj Tak 2683 21% 6.11 No Pull For Aaj Tak
ABP News 2756 21% 5.65
Republic Day i.e. 26.1.13 : During special programmes 0900
– 1200 HRS
%Market Share :
Channel M.Share
ABP News 19%
Aaj Tak 9%
Zee News 16%
Source : TAM

11. Network Performance

12. MCCS ruling the chart
% Mkt. Share
30
25 24
22
21
20
15 14
12
10
7
5
0
MCCS Zee Net TV Tday Net. 18 India TV Ndtv Net
% Mkt. Share
Source : TAM
Period : Wk 49 2012 – Wk 4-2013

13. Thank You