- Marathi news genre viewership increased from last week due to the entry of a new channel, TV9 Maharashtra. - The viewership of the Marathi news genre was unchanged from the same period last year. - ABP Majha continues to dominate the market, maintaining a 37% market share. IBN Lokmat and Z 24 Taas follow with market shares of 24% and 23%, respectively.

1. Quick Snapshot
Week 3 - 2013
MCCS

2. ABP Majha
Week 3’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News is also the 2nd favorite
genre
% Genre Sh.
25
19
20
15
10
5 3
2
0
0
Marathi
Marathi
Marathi
Marathi GEC
Music
News
Mov.
Marathi News genre showing increase as compare to last week due to
Source : TAM
entry of TV9 Maharashtra
Period : Wk 3 2013

4. Marathi News genre viewership is
unchanged
4.0
3.5 3.3 3.4
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% GenreWk 48-3'13
Wk 48-3'12 Share
Source : TAM
Period : Wk 48-3
Year : 2012 & 2013

5. ABP Majha ruling the chart with 37%
mkt. share
% Mkt. Share
40% 37%
35%
30%
25%
24% 23%
20%
16%
15%
10%
5%
0%
ABP Majha IBN Lokmat Z 24 Taas TV9 Maha
Wk 48'12-3'13
Source : TAM
Period : Wk 48 2012 – Wk 3 2013

6. ABP Majha the leader in reach
Reach in Mn. Reach in Mn.
15 14 12 11
12 10 9
11 10
10 8
6 6 5
5 4
2
0 0
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
4+ CS 2 [15+]
Source : TAM
Period : Wk 1-3 2013

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Chnls Mum Pune MAHrest 1 Mn.+ MAH .1 to 1 Mn. MAHA L C I Maha West All India
ABP Majha 33 43 44 36 42 37 37 37
IBN Lokmat 18 31 28 29 28 24 24 24
TV 9 Maha 27 6 7 10 2 16 16 16
Z 24 Taas 21 20 20 25 28 23 23 23
Source : TAM
Period : Wk 48 2012 – Wk 3 2013

8. Thank You