- Hindi movies saw a jump of 14% in viewership, with movies like 1920 Evil Returns and Rowdy Rathore performing well. - Hindi news genre saw a marginal drop in viewership from the same period last year. - In terms of market share among news channels, ABP News and India TV were nearly tied for second place behind Aaj Tak. - ABP News maintained its number two position in most major markets across India.

1. Quick Snapshot
Wk 13 -2013
MCCS

2. ABP NEWS
Week: 13 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News at #3 among National genres
% Genre Share
45 40
40
35
30
25
20 16
13
15
10 5 4 4 2
5 2 1 1 1 0 0
0
REG(GEC+Music+Ne
Rel.
Music
Info
Kids
Lifestyle
Hin. News
Sports
GEC
Eng. Mov.
Eng. Ent.
Hin. Mov.
Bus. News
ws)
Hindi Movies showing a jump of 14%
Movies like 1920 Evil Returns delivered 1.40 TVR on Max
Rowdy Rathore gave 1.20 TVRs
Source : TAM Period : Wk 13 - 2013

4. Marginal drop in Hindi News Genre
Viewership
% Genre Share
6.0 5.5
5.0 4.7
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 6-13'12 Wk 6-13'13
Source : TAM Period : Wk 6-13 Year : 2012 & 2013

5. ABP News & India TV almost neck
to neck
% Mkt Share
25%
21%
20%
18%
15%
15% 13%
10% 8% 8%
5%
0%
Aaj Tak India TV ABP News Z News News 24 IBN 7
Wk 6-13'13
NDTV India slided to # 7 position with market share of 7%
Source : TAM Period : Wk 6-13’13

6. ABP News neck to neck with Aaj Tak
CS 4+ CS 15+
49
50 43 50
39 39 40
40 40 36
Reach in Mn.
32 32
Reach in Mn.
29
30 25 30 24 21
20 20
10 10
0 0
Aaj Tak ABP India TV Z News IBN 7 NDTV Aaj Tak ABP India TV Z News IBN 7 NDTV
News India News India
ABP News maintaining its # 2 position
Source : TAM Period : Wk 6-13’13

7. ABP News among top 2 in most
of the markets
Market Share %
Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All India
Aaj Tak 17 26 18 15 16 24 19 31 20 25 17 28 23 21 21 48 21 22
ABP News 13 9 10 19 26 18 18 16 14 16 15 10 20 18 13 20 15 15
DD News 2 8 1 1 6 2 3 3 2 4 3 6 5 3 2 21 3 3
IBN 7 5 3 5 4 11 6 6 7 15 7 12 3 4 6 9 0 8 8
India TV 28 5 27 14 18 19 21 9 13 11 15 5 14 21 18 0 18 17
Live India 2 4 1 0 0 0 3 2 0 2 1 3 1 2 1 0 1 1
NDTV India 5 5 8 7 3 5 5 9 5 9 7 4 5 5 8 4 7 7
News 24 6 3 9 12 13 10 6 8 8 9 13 2 6 7 10 0 9 8
Samay 1 1 1 14 0 1 2 2 2 3 1 3 5 1 1 2 2 2
TEZ 7 28 3 3 1 3 5 4 4 3 7 21 6 4 4 0 4 4
Z News 14 9 16 10 6 11 13 10 17 11 10 15 11 12 14 4 13 13
Source : TAMPeriod : Wk 6-13’2013

8. ABP News scoring high Reviews
& Reports
Share % within each sub-genre
Aaj ABP Z Grand
Genre Tak News India TV News Total
News Bulletin 18% 15% 17% 18% 89
Reviews/Reports 26% 33% 13% 3% 20
Religious/Devotion
al 21% 1% 29% 3% 11
Film Based
Magazines 25% 18% 6% 5% 7
Cricket Match 37% 8% 30% 2% 6
Source : TAM Period : Wk 13’2013 Analysis : Sub Genre GRPs

9. Network Performance

10. MCCS ruling the chart
% Mkt. Share
25
23
22 21
20
15
15 14
10
6
5
0
MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net
% Mkt. Share
Source : TAM Period : Wk 6-13’2013

11. Thank You