News of the week 16.1.13 abp news

1. Quick Snapshot
Week 2 - 2013
MCCS

2. ABP NEWS
Week: 2 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Top 3 National genres maintaining its
shares
% Genre Share
45
39
40
35
30
25
20
15 12
10
10 5 4 4 4
5 2 1 1 1 0 0
0
GEC
Infotainme
Music
Kids
Hin. Mov.
Sports
Lifestyle
Rel.
Eng. News
Eng. Mov.
Hin. News
Eng. Ent
Reg. (News
+ GEC)
nt
Despite the cricket series going on still sports is behind in race Vs.
Source : TAM Hindi News
Period : Wk 2 - 2013

4. Vs last year, almost maintaining its
viewership
% Genre Share
7
6
6 5
5
4
3
2
1
0
Hindi News
Wk 1+2- 2012 Wk 1+2- 2013
Source : TAM No dent on genre post digitization also
Period : Wk 1+2 –
2013 & 2012

5. ABP News almost neck to neck
with Aaj Tak
Mkt Share
25%
19%
20%
17%
15%
14% 14%
10% 9% 8%
5%
0%
Aaj Tak ABP news India TV Zee News IBN 7 NDTV India
Wk 47 -2
Source : TAM
Period : Wk 47 2012 –
Wk 2-2013

6. Reach gap between ABP News & Aaj
Tak is minimal
CS 4+ CS 15+
50 44 50
42
40 35 36 40 35 34
Reach in Mn.
Reach in Mn.
28 28 30
30 24 30 23
20
20 20
10 10
0 0
Aaj Tak ABP India TV Z News IBN 7 NDTV Aaj Tak ABP India TV Z News IBN 7 NDTV
News India News India
• Digitization led power to the consumer to directly go to their
favorite channel
Source : TAM
Period : Wk 1 -2’ 2013

7. ABP News among top 2 in most
of the markets
Market Share %
Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All India
Aaj Tak 21 14 22 13 22 20 22 18 18 12 16 19 20 21 19 44 19 20
ABP News 17 11 14 19 29 21 20 22 15 18 16 13 21 20 15 24 17 17
DD News 3 6 2 1 6 2 3 3 2 3 3 6 5 3 2 19 3 3
IBN 7 4 3 6 8 2 8 7 11 14 12 12 2 4 7 10 0 9 9
India TV 16 6 16 12 11 17 13 10 15 13 15 6 11 14 15 0 14 14
Live India 4 3 1 0 0 0 5 0 0 3 1 2 1 3 1 2 2 2
NDTV India 7 7 11 6 1 6 6 13 7 12 9 6 7 6 10 5 8 8
News 24 4 1 6 10 20 9 4 7 7 9 10 1 6 6 7 0 7 7
Samay 2 3 1 16 0 1 2 2 1 3 3 4 6 2 2 0 2 2
TEZ 8 19 3 4 2 4 5 2 4 6 6 14 5 5 4 0 5 5
Z News 13 27 19 9 6 12 13 13 17 9 11 28 15 13 15 6 14 14
Source : TAM
Period : Wk 47 2012 – Wk 1-2013

8. Except morning, ABP News is neck to
neck with Aaj Tak in TVR
0.30
0.25
0.20
0.15
0.10
0.05
0.00
1930
0930
1330
1700
0700
0600
0830
1030
1130
0730
0900
1000
1500
1530
1600
1730
1830
1630
0630
1100
1300
1400
1430
1800
0800
1900
2230
2200
2330
1200
1230
2000
2030
2100
2300
2130
2430
2400
Aaj Tak ABP News
Aaj Tak gain viewership in morning at 930am because of religious
Source : TAM programme “Aap Ke Tare”
Period : Wk 1+2 - 2013

9. For NEWS, viewer comes to
ABP News
Share % within each sub-genre
ABP Grand
Genre Aaj Tak News TV Z News Total
News Bulletin 15% 18% 14% (20%) 119
Reviews/Reports 22% (30%) 14% 5% 18
Cricket Match 28% (32%) 16% 10% 15
Religious/Devotional 21% 2% (22%) 2% 9
Interviews/Portraits/Discus
sions (28%) 5% 21% 16% 9
Aaj Tak and India TV leaders in religious content
Latest week data substantiate that Aaj Tak and India TV gain sizable
Source : TAM ratings from religious programmes
Period : Wk 47 2012 –
Wk 1-2013

10. Network Performance

11. MCCS ruling the chart
% Mkt. Share
30
25
25
22
20
20
14
15
10
7
5
0
MCCS Zee Net TV Tday Net. 18 Ndtv Net
% Mkt. Share
Source : TAM
Period : Wk 47 2012 – Wk 1-2013

12. Thank You