This document provides a quick snapshot of media viewing trends in Maharashtra, India for week 10 of 2013. It summarizes that: 1) Marathi news maintained its #2 position, while Marathi GEC and music showed jumps of 2% and 6% respectively from the previous week. 2) Genre shares in 2013 were almost neck to neck with shares from the same period in 2012. 3) ABP Majha dominated the market with a 38% share, followed by IBN Lokmat at 25% and Zee 24 Taas and TV 9 Maharashtra each with around 15%. 4) ABP Majha also led in reaching the most viewers, with an audience of

1. Quick Snapshot
Wk 10 -2013
MCCS

2. ABP Majha
Week 10’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
% Genre Sh.
25
20 19
15
10
5 4
2
0
0
Marathi
Marathi
Marathi
Marathi GEC
Music
News
Mov.
Vs. last week Marathi GEC & Music showing jump of 2 & 6% respectively
Source : TAMPeriod : Wk 10 2013

4. Vs. last year genre shares almost neck
to neck
4.0 3.9
3.7
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 3-10'12 Wk 3-10'13
Source : TAM Period : Wk 3-10 Year : 2012 & 2013

5. ABP Majha ruling the chart with 38%
mkt. share
% Mkt. Share
40% 38%
35%
30%
25%
25% 22%
20%
15%
15%
10%
5%
0%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra
Wk 3-10'13
Source : TAM Period : Wk 3 – 10 ‘2013

6. ABP Majha the leader in reach
Reach in Mn. Reach in Mn.
15 14 14
12
11 11 12
10
10 10 9
7 8 6
6
5
4
2
0 0
ABP Majha IBN Lokmat Z 24 Taas TV9 Maha ABP Majha IBN Lokmat Z 24 Taas TV9 Maha
4+ CS 2 [15+]
Source : TAM Period : Wk 3-10’2013

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Chnls Mum Pune MAHrest 1 Mn.+ MAH .1 to 1 Mn. MAHA L C I Maha West All India
ABP Majha 34 40 43 37 42 38 38 38
IBN Lokmat 22 29 27 31 27 25 25 25
TV9 MAHARASHTRA 24 6 7 9 5 14 14 15
Z 24 Taas 21 26 24 23 26 23 23 23
Source : TAM Period : Wk 3-10 2013

8. Thank You