2. ABP ANANDA
Period – Wk 10’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal
3. Bengali News genre # 2 genre
% Genre Sh.
50
40 37
30
20
9
10
4
1
0
Bangla
Bangla
Bangla Mov.
Bangla GEC
Music
News
Vs. last week Bangla Music only genre which is showing an increase of
13%
Source : TAM Period : Wk 10 2013
4. Bengali news genre showing a growth of
almost 29% Vs. last year
% Genre Share
12.0
10.0
10.0
7.7
8.0
6.0
4.0
2.0
0.0
Wk3-10'12 Wk 3-10'13
Vs. last year the time spent on the genre has increased
Source : TAM Period : Wk 3-10 Year : 2012 & 2013
5. ABP Ananda: Undisputed leader in the
market
% Mkt. Share
28%
24%
20%
15% 14%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Source : TAM Period : Wk 3-10’2013
6. ABP Ananda leading in reach
CS 4+ CS 15+
10 10
Reach in Mn.
Reach in Mn.
5 6
5 4 5 5
5 5 4 4
2
2
0 0
24 GHANTA ABP Kolkata TV News Time RPLUS
24 GHANTA ABP Kolkata TV News Time RPLUS
Ananda Bangla
Ananda Bangla
Source : TAM Period : Wk 3-10 2013
7. ABP Ananda leading in all TAM reported
markets
% Market Share
Chnls Kol WB .1 to 1 Mn WB rest 1mn + WB East All India
24 GHANTA 19 38 39 23 24 24
ABP Ananda 24 38 35 27 27 27
Kolkata TV 24 11 8 21 21 21
News Time Bangla 16 12 16 15 15 15
RPLUS 18 1 2 14 13 13
Kolkata TV showing jump in News bulletin & film based shows.
Source : TAM Period : Wk 3-10 2013
8. ABP Ananda scoring high on Talk
shows/Chat shows
Share % within each sub-genre
24 ABP News
Kolkat Grand
GHANT Anand Time RPLUS
a TV Total
Genre A a Bangla
News Bulletin (25%) 20% 21% 13% 22% 190
News Headlines 15% 0% (85%) 0% 0% 25
Cartoons/Animation 0% 4% (60%) 36% 0% 23
Interviews/Portraits/Discussion
s (49%) 37% 8% 2% 4% 22
Sports Magazines 23% 19% 19% (24%) 16% 12
Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 9
Reviews/Reports (50%) 0% 20% 2% 28% 8
Live Telecast/Sports 0% 0% 0% (100%) 0% 6
Film Based Magazines 0% 15% (76%) 9% 0% 5
Kolkata TV scored on cartoons animations, News headlines & Film based magazines
News Time Bangla with Sports Magazines & Live telecast sports
.
Source : TAM Period : Wk 10’2013 Analysis : Sub Genre GRPs
