1. Quick Snapshot
Week 2 - 2013
MCCS

2. ABP ANANDA
Period – Wk 2’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Vs last week Bengali News genre
showing growth by 25%
% Genre Sh.
50
40
40
30
20
9
10
3
1
0
Bangla
Bangla
Bangla Mov.
Bangla GEC
Music
News
Bengali News took shares from Bangla GEC & Mov.
Source : TAM
Period : Wk 2 2013

4. Bengali News genre shares increased by 8%
Vs last year
% Genre Share
9.0
8.1
8.0 7.5
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 1-2 2012 Wk 1-2 2013
Source : TAM
Period : Wk 1+2 ‘2012 2013

5. ABP Ananda: Undisputed
leader 34% mkt share
% Mkt. Share
34%
28%
18%
14%
6%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Source : TAM
Period : Wk 47 2012 – Wk 2 2013

6. ABP Ananda giving tough competition
to 24 Ghanta
CS 4+ CS 15+
10.0 10.0
6.5 6.5
Reach in Mn.
Reach in Mn.
5.8 5.7
5 4
5.0 5.0 4 4
2
2
0.0 0.0
24 GHANTA ABP Kolkata TV News Time RPLUS
24 GHANTA ABP Kolkata TV News Time RPLUS
Ananda Bangla
Ananda Bangla
•Being paid channel audience pay & watch ABP
Ananda
Source : TAM
Period : Wk 1+2 2013

7. Loyal audiences wont mind paying &
watching their favorite channel ABP Ananda
across TAM reported markets
% Market Share
Chnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India
24 GHANTA 25% 38% 35% 28% 28% 28%
ABP Ananda 32% 38% 40% 34% 34% 34%
Kolkata TV 21% 9% 11% 18% 18% 18%
News Time Bangla 14% 13% 13% 14% 13% 13%
RPLUS 8% 2% 1% 6% 7% 7%
Source : TAM
Period : Wk 46 2012 – Wk 1 2013

8. Viewers watch ABP Ananda for
NEWS
Share % within each sub-genre
News
24 ABP Kolkata Grand
Time RPLUS
GHANTA Ananda TV Total
Genre Bangla
News Bulletin 19% (25%) 22% 13% 21% 178
News Headlines 7% 0% (93%) 0% 0% 27
Cartoons/Animation 0% 0% (54%) 46% 0% 25
Interviews/Portraits/Discussio
ns (54%) 42% 0% 1% 3% 21
Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 17
Sports Magazines 20% (34%) 22% 19% 5% 10
Reviews/Reports (42%) 19% 33% 1% 6% 9
Film Based Magazines 0% 10% (73%) 16% 0% 5
Kolkata TV scores v’ship in cartoons & animations, News headlines, Film based
shows
24 Ghanta high on interviews
Source : TAM ABP Ananda only channel high on Talk Shows
Period : Wk 47 2012 –
Wk 1-2013

9. Thank You