News of the week 23.1.13 abp ananda

1. Quick Snapshot
Week 3 - 2013
MCCS

2. ABP ANANDA
Period – Wk 3’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bengali news genre maintained its
position of #2
% Genre Sh.
50
40
40
30
20
10 8
3
1
0
Bangla
Bangla
Bangla Mov.
Bangla GEC
Music
News
Source : TAM
Period : Wk 3 2013

4. Bengali News genre shares marginally
decreased
% Genre Share
9.0
7.8
8.0 7.3
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 48-3'12 Wk 48-3'13
Source : TAM
Period : Wk 48-3
Year : 2012 & 2013

5. ABP Ananda: Undisputed leader
whereas Newstime Bangla lost its
shares to RPlus
% Mkt. Share
34%
28%
18%
12%
8%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Source : TAM
Period : Wk 48 2012 – Wk 3 2013

6. ABP Ananda leading in reach
CS 4+ CS 15+
10.0 10.0
Reach in Mn.
6.2 6.3
Reach in Mn.
5.5 5.6
5 4
5.0 5.0 4 4
2
2
0.0 0.0
24 GHANTA ABP Kolkata TV News Time RPLUS
24 GHANTA ABP Kolkata TV News Time RPLUS
Ananda Bangla
Ananda Bangla
Source : TAM
Period : Wk 1-3 2013

7. ABP Ananda leading in all TAM reported
markets
% Market Share
Chnls Kol WB .1 to 1 Mn WB rest 1mn + WB East All India
24 GHANTA 24 38 37 28 28 28
ABP Ananda 32 39 38 34 34 34
Kolkata TV 21 10 10 18 18 18
News Time Bangla 12 12 13 12 12 12
RPLUS 11 1 1 8 8 8
Source : TAM
Period : Wk 48 2012 – Wk 3 2013

8. Viewers watch ABP Ananda for
NEWS
Share % within each sub-genre
News
24 ABP Kolkata Time Grand
Genre GHANTA Ananda TV Bangla RPLUS Total
News Bulletin 18% (27%) 17% 12% (27%) 164
Interviews/Portraits/Discussi
ons 44% (46%) 2% 2% 6% 21
Cartoons/Animation 0% 9% (47%) 44% 0% 21
News Headlines 9% 0% (91%) 0% 0% 16
Sports Magazines 19% (38%) 9% 22% 13% 15
Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 13
Reviews/Reports 24% 25% (28%) 0% 23% 11
Film Based Magazines 0% 14% (69%) 16% 0% 5
ABP Ananda scores v’ship in News Bulletin
ABP Ananda scored viewership with Interviews/Portraits/Discussions, Sports Magazines
& Talk Shows/Chat Shows
Kolkata TV scored on Cartoons/Animation, News Headlines, Reviews/Reports & Film
Based Magazines
Source : TAM
Period : Wk 3’2013

9. Thank You