1) ABP Majha maintained its #2 position in the Marathi genre with a 19% share. 2) The Marathi genre saw a jump of almost 9% in share from the same period last year. 3) ABP Majha dominated the market with a 37% share, followed by IBN Lokmat at 25% and Zee 24 Taas at 23%.

1. Quick Snapshot
Wk 14 -2013
MCCS

2. ABP Majha
Week 14’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
% Genre Sh.
25
20 19
15
10
5 3
2
1
0
Marathi
Marathi
Marathi
Marathi GEC
Music
News
Mov.
Source : TAMPeriod : Wk 14’ 2013

4. Vs. Last year genre shares showing
jump of almost 9%
4.0 3.8
3.5
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 7-14'12 Wk 7-14'13
Source : TAM Period : Wk 7-14 Year : 2012 & 2013

5. ABP Majha ruling the chart with 37%
mkt. share
% Mkt. Share
40%
37%
35%
30%
25% 23%
25%
20%
15%
15%
10%
5%
0%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra
Wk 7-14'13
Source : TAM Period : Wk 7-14 ‘2013

6. ABP Majha the leader in reach
Reach in Mn. Reach in Mn.
15 14 14
12 12
11 12
10 9
10 10
7 8
6
6
5
4
2
0 0
ABP Majha IBN Lokmat Z 24 Taas TV9 Maha ABP Majha IBN Lokmat Z 24 Taas TV9 Maha
4+ CS 15+ CS
Source : TAM Period : Wk 7-14’2013

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Chnls Mum Pune MAHREST 1 MN.+ (INCL .1 TO 1 MN. MAHA L C I
MAH Maha West AI
ABP Majha 32 38 41 37 44 37 37 37
IBN Lokmat 22 27 26 30 24 25 25 25
TV9 Maha 25 7 7 9 7 15 15 15
Z 24 Taas 22 27 26 23 25 23 23 24
Source : TAM Period : Wk 7-14 2013

8. Thank You