News of the week 28.2.13 abp majha

1. Quick Snapshot
Wk 8 -2013
MCCS

2. ABP Majha
Week 8’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Vs. last week Marathi News only
genre maintaining its shares
% Genre Sh.
25
20 18
15
10
5 4
2
0
0
Marathi
Marathi
Marathi
Marathi GEC
Music
News
Mov.
Vs. last week Marathi Mov. GEC & Music showing decrease in terms of
its shares
Source : TAMPeriod : Wk 8 2013

4. Vs. last year genre shares almost neck
to neck
4.0 3.7
3.5
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 1-8'12 Wk 1-'13
Source : TAM Period : Wk 1-8 Year : 2012 & 2013

5. ABP Majha ruling the chart with 38%
mkt. share
% Mkt. Share
40 38
35
30
25
25
21
20
17
15
10
5
0
ABP Majha IBN Lokmat Z 24 Taas TV 9 Maha
Wk 1-8'13
Source : TAM Period : Wk 1-82013

6. ABP Majha the leader in reach
Reach in Mn. Reach in Mn.
15 14 14
11
11 11 12
10
10 10
7 7 7
8
6
5
4
2
0 0
ABP Majha IBN Lokmat Z 24 Taas TV9 Maha ABP Majha IBN Lokmat Z 24 Taas TV9 Maha
4+ CS 2 [15+]
Source : TAM Period : Wk 1-8’2013

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Mum Pune MAHrest 1 Mn.+ (Including Pune) MAHA L C I
MAH .1 to 1 Mn. Maha West All India
ABP Majha 34 40 44 36 42 38 38 38
IBN Lokmat 20 29 27 30 27 24 24 24
TV 9 Maha 25 6 7 10 4 15 15 15
Z 24 Taas 21 25 22 23 27 22 22 23
Source : TAM Period : Wk 1-8 2013

8. Thank You