The document provides viewership data for Marathi news and entertainment channels in Maharashtra for Week 12 of 2013. It finds that: 1) ABP Majha maintained its #2 position in the Marathi genre, with a 19% share. 2) Genre shares for Marathi news and entertainment were nearly neck-and-neck compared to the same period last year. 3) ABP Majha dominated the market with a 37% share, far ahead of the second place channel, IBN Lokmat at 22%.

1. Quick Snapshot
Wk 12 -2013
MCCS

2. ABP Majha
Week 12’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
% Genre Sh.
25
20 19
15
10
5 4
2
0
0
Marathi
Marathi
Marathi
Marathi GEC
Music
News
Mov.
Source : TAMPeriod : Wk 12’ 2013

4. Vs. last year genre shares almost neck
to neck
4.0 3.9
3.7
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 5-15'12 Wk 5-12'13
Source : TAM Period : Wk 5-12 Year : 2012 & 2013

5. ABP Majha ruling the chart with 37%
mkt. share
% Mkt. Share
40% 37%
35%
30%
25%
25% 22%
20%
16%
15%
10%
5%
0%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maha
Wk 5-12'13
Source : TAM Period : Wk 5-12 ‘2013

6. ABP Majha the leader in reach
Reach in Mn. Reach in Mn.
15 14 14
12
12 11 12
10 9
10 10
7 8
6
6
5
4
2
0 0
ABP Majha IBN Lokmat Z 24 Taas TV9 Maha ABP Majha IBN Lokmat Z 24 Taas TV9 Maha
4+ CS 15+ CS
Source : TAM Period : Wk 5-12’2013

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Chnl MumbaiPune MAHREST 1 MN.+ (INCL .1 TO 1 MN. MAHA L C I
MAH Maha West AI
ABP Majha 33 39 43 37 44 38 37 38
IBN Lokmat 22 28 26 31 25 25 25 25
TV9 MAHARASHTRA 25 7 7 9 6 15 15 15
Z 24 Taas 20 26 24 23 25 22 22 22
Source : TAM Period : Wk 5-12 2013

8. Thank You