News of the week 7.3.13 Abp majha

1. Quick Snapshot
Wk 9 -2013
MCCS

2. ABP Majha
Week 9’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Vs. last week Marathi News showing
increase of 4%
% Genre Sh.
25
20 18
15
10
4
5 2
0
0
Marathi
Marathi
Marathi
Marathi GEC
Music
News
Mov.
Vs. last week Marathi Mov. & Music showing jump of 9 & 3%
respectively
Source : TAMPeriod : Wk 9 2013

4. Vs. last year genre shares almost neck
to neck
4.0 3.8
3.6
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 2-9'12 Wk 2-9'13
Source : TAM Period : Wk 2-9 Year : 2012 & 2013

5. ABP Majha ruling the chart with 38%
mkt. share
% Mkt. Share
40% 38%
35%
30%
25%
25% 23%
20%
15%
15%
10%
5%
0%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra
Wk 2-9'13
Source : TAM Period : Wk 1-82013

6. ABP Majha the leader in reach
Reach in Mn. Reach in Mn.
15 14 14
11 11
11 12
10
10 10 8
7 8 7
6
5
4
2
0 0
ABP Majha IBN Lokmat Z 24 Taas TV9 Maha ABP Majha IBN Lokmat Z 24 Taas TV9 Maha
4+ CS 2 [15+]
Source : TAM Period : Wk 2-9’2013

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Chnls Mum Pune MAHrest 1 Mn.+ MAH .1 to 1 Mn. MAHA L C I Maha West All India
ABP Majha 34 39 42 37 42 38 38 38
IBN Lokmat 21 29 28 30 27 25 25 25
TV 9 Maha 24 6 7 10 4 14 14 14
Z 24 Taas 21 26 23 24 27 23 23 23
Source : TAM Period : Wk 2-9 2013

8. Thank You