Media scenario 7.2.14 abp ananda

1. Quick Snapshot
Week 50’2013 - 5’2014
MCCS

2. ABP ANANDA
Period – Wk 50 ‘13 - 5’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
% Genre Sh
50
40
38
30
20
2
0
Bangla Mov.
Bangla
Music
10
10
Bangla
News
Bangla GEC
0
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG
GENRE NO MORE EXISTS
Source : TAM Period : Wk 5’2014

4. VS last year 9% increase in genre in terms of mkt.
shares
% Genre Share
9.0
8.4
7.7
8.0
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 50'12-5'13
Wk 50'13-5'14
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
Source : TAM Period : Wk 50’12 - 5’14

5. ABP Ananda leader in the market
% Mkt. Share
30%
25%
20%
14%
8%
4%
ABP Ananda
24 GHANTA
Kolkata TV
RPLUS
Wk 50'13-5'14
Source : TAM Period : Wk 50’13 – 5’14
News Time Bangla
HIGH NEWS

6. ABP Ananda leading in both TG’s
TG: 4+ CS
TG: 15+ CS
Reach in Mn
7
6
5
4
3
2
1
0
7
Reach in Mn
6
3
3
3
2
ABP
24
Kolkata
Ananda GHANTA
TV
High
News
Source : TAM Period : Wk 50’13 – 5’14
News
Time
Bangla
RPLUS
7
6
5
4
3
2
1
0
6
5
3
3
2
1
ABP
24
Kolkata
Ananda GHANTA
TV
High
News
News
Time
Bangla
RPLUS

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel
Kol
24 GHANTA
23%
ABP Ananda
29%
Kolkata TV
23%
News Time Bangla
7%
RPLUS
17%
High News
2%
Source : TAM Period : Wk 1 -5’14
WB .1 to 1 Mn.
40%
40%
3%
12%
0%
4%
WBrest 1 Mn.+ WB
East AI
25%
26% 25% 27%
23%
30% 31% 30%
34%
20% 20% 20%
16%
8%
8%
8%
2%
14% 13% 13%
0%
3%
2%
2%

8. ABP Ananda performing on News
Bulletins
Share % within each sub-genre
Week 5'14
Prog Genre
News Bulletin
News Headlines
24 GHANTA
24%
65%
ABP Ananda
37%
0%
Kolkata TV
18%
32%
News Time
Bangla
10%
0.0%
RPLUS
10%
3%
Cartoons/Animati
on
35%
3%
43%
19%
0%
Reviews/Reports
68%
24%
0%
1%
7%
Film Based
Magazines
27%
26%
26%
14%
7%
Sports Magazines
17%
13%
50%
4%
15%
24 Ghanta is scoring from News Headlines, Reviews/Reports & Film based magazines
Kol TV scoring from Cartoons/Animations & Sports/Magazines
Source : TAM Period : Wk 5’2014 Analysis : Sub Genre GRPs

9. Top 10 Shows – ABP ANANDA
Date
Time From
Time To
Programme
Genre
TVT 000s
30 Jan 14
13:24
14:24 ABP ANANDA PROGRAM
News Bulletin
195
31 Jan 14
18:58
20:40 PROTI POKHE
Talk Shows/Chat
167
26 Jan 14
21:28
21:43 HIROK RAJAR DARBARE
Cartoons/Animat
137
28 Jan 14
19:58
20:52 MUKHOMKHI MUKUL RAY
Interviews/Port
129
30 Jan 14
12:58
13:23 ABP ANANDA KHABAR
News Bulletin
128
30 Jan 14
19:29
19:56 ABP ANANDA PROGRAM
News Bulletin
124
28 Jan 14
20:58
21:22 NOJORE 9 TA
News Bulletin
111
31 Jan 14
22:58
23:21 PROTI POKHE
Talk Shows/Chat
110
29 Jan 14
19:58
20:56 HATIYAR NANDIGRAM
Interviews/Port
106
30 Jan 14
20:59
21:23 NOJORE 9 TA
News Bulletin
106
Source : TAM Period : Wk 5’2014

10. Thank You