Media scenario 4.7.14 abp ananda

1. Quick Snapshot
Week 19-26’2014
MCCS

2. ABP ANANDA
Period – Wk 19-26’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre @ # 2 position
33
7 6
0
10
20
30
40
50
BanglaGEC
BanglaNews
BanglaMov.
% Genre Sh
Source : TAM Period : Wk 26’2014

4. VS last year 7% increase in market shares
8.9
9.5
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 19-26'13 Wk 19-26'14
Source : TAM Period : Wk 19-26Year : 2013 &2014

5. ABP Ananda leader in the market
34%
19% 19%
13% 13%
1%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 19-26'14
Source : TAM Period : Wk 19-26’14

6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 19-26’14
8
7
5
5
3
1
0
2
4
6
8
10
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
7
6
5
4
3
1
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS

7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 19-26’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 18% 29% 29% 20% 20% 19%
ABP Ananda 34% 44% 35% 36% 36% 34%
Kolkata TV 21% 3% 13% 18% 18% 16%
News Time Bangla 11% 21% 20% 13% 13% 12%
RPLUS 15% 1% 3% 12% 12% 18%
High News 1% 2% 0% 1% 1% 1%

8. ABP Ananda performing on News
Bulletins
Source : TAM Period : Wk 26’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
Kolkata TV is scoring from News Headlines, Cartoons/Animations, Sports &
Interviews
Week 26, 2014
Prog Genres 24 GHANTA ABP Ananda Kolkata TV
News Time
Bangla RPLUS
News Bulletin 12% 36% 31% 8% 12%
News Headlines 41% 0% 51% 0% 8%
Cartoons/Anima
tion 30% 2% 51% 17% 0%
Sports
Magazines 17% 22% 24% 19% 19%
Interviews/Portr
aits/Discussions 10% 10% 50% 5% 25%
Film Based
Magazines 38% 0% 18% 0% 45%

9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 26’2014
Date Time From Time To Programme Genre
TVT
000s
25/06/2014 20:29 20:54 ABP ANANDA PROGRAM News Bulletin 91
25/06/2014 23:28 23:53 BRAZILER BISHWAYUDHA Sports Programme/Highlights90
27/06/2014 20:58 21:21 NOJORE 9 TA News Bulletin 86
26/06/2014 23:28 23:54 BRAZILER BISHWAYUDHA Sports Programme/Highlights79
26/06/2014 20:58 21:21 NOJORE 9 TA News Bulletin 75
24/06/2014 18:58 19:57 ABP ANANDA PROGRAM News Bulletin 72
24/06/2014 20:58 21:22 NOJORE 9 TA News Bulletin 72
24/06/2014 23:58 00:28 ABP ANANDA KHABAR News Bulletin 72
24/06/2014 19:58 20:53 ABP ANANDA PROGRAM News Bulletin 71
25/06/2014 18:57 19:55 ABP ANANDA PROGRAM News Bulletin 64

10. Thank You