News of the week 16.8.13 Abp Majha

1. Quick Snapshot
Wk 32 -2013
MCCS

2. ABP Majha
Week 32’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
20
4
3
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 32’2013

4. Vs. Last year genre shares showing jump
of almost 54%
2.7
4.1
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 25-32'12 Wk25-32'13
Source : TAM Period : Wk 25-32Year : 2012 & 2013

5. ABP Majha ruling the chart with 36%
mkt. share
36%
21% 21%
18%
3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra Jai Maha
% Mkt. Share
Wk 25-32'13
Source : TAM Period : Wk 25-32‘2013

6. ABP Majha the leader in reach
Source : TAM Period : Wk 25-32’2013
15 13 12
5 4
0
5
10
15
20
Reach in Mn.
4+ CS
12
11 10
5
4
0
2
4
6
8
10
12
14
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 25-32’2013
% Market Share
Channel Pune Mum MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West
ABP Majha 46% 29% 43% 39% 44% 36% 36%
IBN Lokmat 25% 20% 22% 21% 23% 21% 21%
TV 9 Maha 8% 29% 9% 6% 10% 18% 18%
Z 24 Taas 20% 18% 22% 29% 22% 21% 21%
Jai Maha 1% 5% 4% 5% 1% 4% 4%

8. Thank You