News of the week 16.5.13 Abp Ananda

1. Quick Snapshot
Wk 19 -2013
MCCS

2. ABP ANANDA
Period – Wk 19’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
37
9
3
1
0
10
20
30
40
50 BanglaGEC
Bangla
News
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 19’2013

4. Bengali news genre showing a growth of almost
33% Vs. last year
6.7
8.9
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 12-19'12 Wk 12-19'13
Source : TAM Period : Wk 12-19Year : 2012 & 2013
Due to Sharadha Scam this year, WB news shares are showing lots of
ups & downs

5. ABP Ananda leader in the market
34%
27%
16%
12%
11%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
% Mkt. Share
Wk 12-19'13
Source : TAM Period : Wk 12-19’2013

6. ABP Ananda leading in both TG’s
6.2 5.8
5 4
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 4+
5 5
4 4
2
0
5
10
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 12-19’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel WBrest 1Mn.+ WB .1to 1Mn. Kol All IndiaWB East
24GHANTA 32 38 27 31 30 30
ABP Ananda 42 41 44 43 43 43
Kolkata TV 13 8 13 11 11 11
News Time Bangla 12 13 8 10 9 9
RPLUS 1 1 9 6 6 6
Source : TAM Period : Wk 19’2013
NOTE :DUE TO UNIVERSE CHANGE CROSS ANALYSIS CANT BE DONE,TAM SOFTWARE LOCK IS THERE TO PREVENT CROSS ANALYSIS
BEFORE WK 19

8. ABP Ananda performing on News
Bulletin ,Talk shows &
Interviews/Portraits
Source : TAM Period : Wk 19’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre
24
GHANT
A
ABP
Ananda
Kolkata
TV
News Time
Bangla RPLUS
Total
GRPs
News Bulletin 28 35 15 13 8 200
Talk Shows/Chat Shows 100 27
Interviews/Portraits/Discu
ssions 22 72 6 25
Cartoons/Animation 4 49 46 22
News Headlines 100 16
Reviews/Reports 78 15 6 10

9. Thank You