News of the week 14.2.13 Abp ananda

1. Quick Snapshot
Wk 6 -2013
MCCS

2. ABP ANANDA
Period – Wk 6’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Vs. last week Bengali News genre
grew by almost 44%
% Genre Sh.
50
40 38
30
20
11
10
3
1
0
Bangla
Bangla
Bangla Mov.
Bangla GEC
Music
News
Vs. last week Bangla GEC & Movies showing dip of 10 % & 16%
respectively
Source : TAM Period : Wk 6 2013

4. Bengali news genre showing a growth of
almost 12% Vs. last year
% Genre Share
9.0
8.1
8.0 7.3
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 51-6'12 Wk 51-6'13
The time spent on the genre has increased can be the cause of
viewership shift
Source : TAM Period : Wk 51-6 Year : 2012 & 2013

5. ABP Ananda: Undisputed leader in the
market
% Mkt. Share
31%
25%
20%
12% 11%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Source : TAM Period : Wk 51 2012 – Wk 6 2013

6. ABP Ananda leading in reach
CS 4+ CS 15+
10 10.0
Reach in Mn.
Reach in Mn.
6 5 5 4.9 4.6
5 4 5.0 4
4
2
2
0 0.0
ABP 24 GHANTA Kolkata TV News Time RPLUS
ABP 24 GHANTA Kolkata TV News Time RPLUS
Ananda Bangla
Ananda Bangla
Source : TAM Period : Wk 3-6 2013

7. ABP Ananda leading in all TAM reported
markets
% Market Share
Chnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India
24 GHANTA 21 38 38 25 26 26
ABP Ananda 28 36 36 30 30 30
Kolkata TV 24 12 9 21 20 20
News Time Bangla 14 13 15 14 14 14
RPLUS 14 1 2 11 11 11
Kolkata TV showing jump in terms of shares as Tuesday showing key
day for the channel, as content cannot be specified for the channel.
Source : TAM Period : Wk 51 2012 – Wk 6 2013

8. ABP Ananda scoring high on
News
Share % within each sub-genre
24 ABP News
GHANT Anand Kolkat Time RPLU Grand
Genre A a a TV Bangla S Total
News Bulletin 17% 17% (26%) 19% 21% 227
News Headlines 16% 0% (84%) 0% 0% 46
Interviews/Portraits/Discussi
ons 37% (56%) 1% 3% 3% 42
Cartoons/Animation 0% 3% (53%) 44% 0% 38
Reviews/Reports 24% 9% (48%) 0% 19% 20
Sports Magazines 15% 23% 19% (33%) 10% 14
Talk Shows/Chat Shows 0% (99%) 0% 1% 0% 11
Film Based Magazines 0% 8% (83%) 8% 0% 8
Different Magazine/Multi
Genre 0% 0% (100%) 0% 0% 7
Kolkata TV scored on News Bulletin and almost on all of the major genres this week.
ABP Ananda scored viewership with Interviews/Portraits/Discussions and Talk
Shows/Chat Shows
News Time Bangla with Sports Magazines
.
Source : TAM Period : Wk 6’2013 Analysis : Sub Genre GRPs

9. Thank You