News of the week 8.4.13 Abp ananda

1. Quick Snapshot
Wk 13 -2013
MCCS

2. ABP ANANDA
Period – Wk 13’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bengali News genre # 2 genre
% Genre Sh.
50
40 37
30
20
10 7
5
1
0
Bangla
Bangla
Bangla Mov.
Bangla GEC
Music
News
Vs. last week Bangla movies gained by 45%
Source : TAM Period : Wk 13 2013

4. Bengali news genre showing a growth of
almost 26% Vs. last year
% Genre Share
12.0
10.0
10.0
8.0
8.0
6.0
4.0
2.0
0.0
Wk 6- 13'12 Wk 6-13'13
Vs. last year the time spent on the genre has increased
Source : TAM Period : Wk 6-13 Year : 2012 & 2013

5. ABP Ananda: Undisputed leader in the
market
% Mkt. Share
25%
24%
22%
16%
13%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
Wk 6-13'13
Source : TAM Period : Wk 6-13’2013

6. ABP Ananda leading in both TG’s
CS 4+ CS 15+
10.0 10
Reach in Mn.
Reach in Mn.
5.1 4.7 4.6 4.5 5
5.0 5 4 4 4
2
2
0.0 0
ABP 24 GHANTA Kolkata TV News Time RPLUS
ABP 24 GHANTA Kolkata TV News Time RPLUS
Ananda Bangla
Ananda Bangla
Source : TAM Period : Wk 6-13 2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Chnls Kol WB .1 to 1 Mn WB rest 1mn + WB East All India
24 GHANTA 18 39 39 23 24 24
ABP Ananda 21 37 33 25 25 25
Kolkata TV 26 10 9 22 22 22
News Time Bangla 17 12 17 16 16 16
RPLUS 17 1 2 13 13 13
Source : TAM Period : Wk 6-132013

8. ABP Ananda scoring high on Sports
Magazines & Talk Shows/Chat Shows
Share % within each sub-genre
News
24 ABP Time
GHAN Anan Kolkat Bangl RPLU Grand
Genre TA da a TV a S Total
News Bulletin 20% 22% (29%) 10% 18% 143
News Headlines 5% 0% (94%) 0% 0% 31
Cartoons/Animation 0% 7% (66%) 27% 0% 21
Interviews/Portraits/Discu
ssions (41%) 38% 12% 1% 8% 13
(100%
Talk Shows/Chat Shows 0% ) 0% 0% 0% 12
Reviews/Reports 27% (38%) 24% 0% 11% 11
Sports Magazines 15% (37%) 20% 16% 12% 9
Film Based Magazines 0% 13% (80%) 7% 0% 7
Source : TAM Period : Wk 13’2013 Analysis : Sub Genre GRPs

9. Thank You