News of the week 28.3.13 Abp news

1. Quick Snapshot
Wk 12 -2013
MCCS

2. ABP NEWS
Week: 12 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News & Sports neck to neck
% Genre Share
45 40
40
35
30
25
20 16
15 12
10 5.0 4.7 4 4
5 2 1 1 1 0 0
0
Music
Kids
Infotainment
Lifestyle
REG
Sports
Hin. News
Religious
Eng.Mov
GEC
Eng. Ent.
Hin. Mov.
Bus. News
Sports genre gained shares due to India cricket series
Source : TAM Period : Wk 12 - 2013

4. Marginal drop in Hindi News Genre
Viewership
% Genre Share
6.0 5.5
5.0 4.7
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 5-12'12 Wk 5-12'13
Source : TAM Period : Wk 5-12 Year : 2012 & 2013

5. ABP News & India TV almost neck
to neck
% Mkt Share
25%
21%
20%
18%
15%
15% 13%
10% 8%
7%
5%
0%
Aaj Tak India TV ABP News Z News IBN 7 NDTV India
Wk 5-12'13
Source : TAM Period : Wk 5-12’13

6. ABP News neck to neck with Aaj Tak
CS 4+ CS 15+
48
50 43 50
38 38 40
40 40 36
Reach in Mn.
Reach in Mn.
32 32
29
30 25 30 24
21
20 20
10 10
0 0
Aaj Tak ABP India TV Z News IBN 7 NDTV Aaj Tak ABP Z News India TV IBN 7 NDTV
News India News India
ABP News maintaining its # 2 position
Source : TAM Period : Wk 5-12’13

7. ABP News among top 2 in most
of the markets
Market Share %
Channel Mumbai Kol Del Chts'grh Bihar Guj Maha MP PHCHP Raj UP WB East West North South NEW AI
Aaj Tak 16 18 17 12 14 24 18 28 19 23 17 19 19 20 20 43 20 21
ABP News 11 6 9 16 22 17 16 15 13 14 14 7 18 16 12 20 14 14
DD News 3 20 1 2 6 2 3 4 5 4 3 18 9 3 3 23 3 3
IBN 7 6 2 6 5 10 7 6 7 13 7 12 2 4 6 9 3 8 8
India TV 30 4 32 16 17 17 24 9 14 12 15 4 12 22 21 0 20 19
Live India 2 2 1 1 1 0 3 2 0 2 1 2 1 3 1 0 1 1
NDTV India 6 3 7 7 3 6 5 9 6 8 7 3 5 6 7 3 7 7
News 24 5 2 8 12 18 11 6 10 7 9 13 2 6 7 9 0 8 8
Samay 1 1 1 15 0 1 2 3 2 5 1 3 5 2 2 3 2 2
TEZ 7 35 3 6 1 4 5 5 4 4 7 30 12 5 4 0 5 4
Z News 13 7 14 9 7 10 11 9 16 11 11 11 9 11 13 3 13 13
In core Hindi belt like Chs’grh,B’hr,Guj, ABP News is leader
India TV leader in Delhi & Mumbai mkt.
Source : TAMPeriod : Wk 5-12’2013

8. ABP News scoring high Reviews
& Reoprts
Share % within each sub-genre
ABP Grand
Genre Aaj Tak News India TV Z News Total
News Bulletin 20% 13% 17% 15% 86
Reviews/Reports 22% 30% 22% 3% 16
Cricket Match 47% 13% 20% 0% 9
Religious/Devotional 18% 0% 27% 3% 9
Interviews/Portraits/
Discussions 22% 30% 2% 14% 7
Source : TAM Period : Wk 12’2013 Analysis : Sub Genre GRPs

9. Network Performance

10. MCCS ruling the chart
% Mkt. Share
25
23
22 21
20
15
15 14
10
6
5
0
MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net
% Mkt. Share
Source : TAM Period : Wk 5-12’2013

11. Thank You