Abp ananda research snapshot wk 40 2012

1. ABP ANANDA
Week 40’2012
New TG – CS ABC 15+
Market – West Bengal

2. Reach – CS 4+ & CS 15+ Yrs
24 GHANTA ABP Ananda News Time Bangla
Kolkata TV RPLUS Mahuaa Khobor
8000
6977 6568
7000
5822 6056 5818
6000 5325 5192 4737
Reach'000
5000
4000
3000 2248 1973
2000
1000
87 74
0
CS 4+ YRS CS 15+ YRS
TAM Peoplemeter System Market: WB

3. SEC Wise Share
Channel SEC A SEC B SEC C SEC DE
Universe 16% 23% 23% 38%
24 GHANTA 32% 35% 26% 18%
ABP Ananda 33% 26% 34% 13%
Kolkata TV 14% 19% 17% 33%
Mahuaa Khobor 0% 0% 0% 0%
News Time Bangla 15% 11% 21% 12%
RPLUS 5% 10% 3% 24%
*Age 15+ Yrs
Share of Bangla News channels in different Socio Economic Groups
TAM Peoplemeter System Market: WB

4. Age group Wise
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
Universe 22% 24% 18% 16% 20%
24 GHANTA 28% 22% 31% 23% 32%
ABP Ananda 36% 24% 25% 28% 22%
Kolkata TV 16% 24% 19% 25% 20%
Mahuaa Khobor 0% 0% 0% 0% 0%
News Time Bangla 14% 13% 19% 12% 16%
RPLUS 6% 17% 6% 13% 10%
Share of Bangla News channels in different Age Groups
TAM Peoplemeter System Market: WB

5. Gender Wise
Channel CS 15 + M ABC CS 15+ F ABC
Universe 54% 46%
24 GHANTA 31% 29%
ABP Ananda 31% 30%
Kolkata TV 16% 19%
Mahuaa Khobor 0% 0%
News Time Bangla 17% 13%
RPLUS 4% 10%
Share of Bangla News channels in Genders
TAM Peoplemeter System Market: WB

6. Channel Share Trend
4
3.5
3
2.5
2
1.5
1
0.5
0
Wk 33-12
Wk 34-12
Wk 35-12
Wk 36-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 37-12
Wk 38-12
Wk 39-12
Wk 40-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in TV Universe- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

7. Market Share Trend
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Wk 30-12
Wk 32-12
Wk 34-12
Wk 36-12
Wk 38-12
Wk 40-12
Wk 29-12
Wk 31-12
Wk 33-12
Wk 35-12
Wk 37-12
Wk 39-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in Bangla News Genre- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

8. 6000
Reach’000 Trend
5000
4000
3000
2000
1000
0
Wk 29-12
Wk 30-12
Wk 32-12
Wk 34-12
Wk 35-12
Wk 36-12
Wk 38-12
Wk 40-12
Wk 31-12
Wk 33-12
Wk 37-12
Wk 39-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Reach (000’s) of Bangla News channels- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

9. Time Spend Per Viewer Trend
80
70
60
50
40
30
20
10
0
Wk 29-12
Wk 30-12
Wk 33-12
Wk 34-12
Wk 36-12
Wk 37-12
Wk 40-12
Wk 31-12
Wk 32-12
Wk 35-12
Wk 38-12
Wk 39-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Avg Weekly Time Spent by viewers (in mins)- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

10. Market wise share
Channel Calcutta WB .1 to 1 Mn WB 1 Mn+
24 GHANTA 28% 41% 29%
ABP Ananda 30% 32% 36%
Kolkata TV 19% 10% 13%
Mahuaa Khobor 0% 0% 0%
News Time Bangla 16% 14% 20%
RPLUS 7% 3% 2%
TAM Peoplemeter System TG- ABC 15+ Market: WB

11. Program Health – ABP Ananda
S.No. ABP Ananda TVR
1 PROTI POKHE 1.98
2 ABP ANANDA KHABAR 1.54
3 THIKANA MANGAL 1.24
4 RAAJPOTHE RAJYE RAJNITI 1.2
5 BHARATER PAK-BODH 0.94
6 TRIMUKHI YUDHYA 0.82
7 LOVE STORY 0.74
8 EK DOZEN GALPO 0.7
9 SORASORI SOURAV 0.68
10 SARAB SOUGATA 0.65
TAM Peoplemeter System TG- ABC 15+ Market: WB

12. Top program split – Among top 50
ABP Ananda 24 GHANTA News Time Bangla
25
23
22
21
20
20 19 19
18
17 17
16
15
15 14
13
12 12 12
11 11 11
10 10 10 10
10 9 99 9 9
8
7 7 7
5
5 4
3
1
0
Wk 29 Wk 30 Wk 31 Wk 32 Wk 33 Wk 34 Wk 35 Wk 36 Wk 37 Wk 38 Wk 39 Wk 40
TAM Peoplemeter System TG- ABC 15+ Market: WB

13. Top 20 programs of the week –Genre
Channel Program Start Time TVR
ABP Ananda PROTI POKHE 23:27 1.98
24 GHANTA AAPNAR RAI 22:56 1.73
24 GHANTA HEADLINES 23:26 1.64
ABP Ananda ABP ANANDA KHABAR 23:28 1.54
Kolkata TV EI MAHURTA 24:00:00 1.3
ABP Ananda THIKANA MANGAL 22:58 1.24
24 GHANTA RAJPOTHE RAJNITI 15:09 1.23
ABP Ananda RAAJPOTHE RAJYE RAJNITI 23:27 1.2
24 GHANTA KOLKATA 24 GHANTA 17:56 1.11
24 GHANTA 24 GHANTA NEWS 23:26 1.07
Kolkata TV COLOUR BAR 23:30 1.04
News Time Bangla LAST LOCAL 23:34 0.97
ABP Ananda BHARATER PAK-BODH 22:29 0.94
Kolkata TV PAASHE AACHI 24:05:00 0.88
News Time Bangla SANGBAD SAFAR 11:28 0.88
Kolkata TV ZERO HOURS 20:31 0.87
Kolkata TV SAMBAD SARADIN 23:05 0.86
24 GHANTA PAGE 1 20:57 0.86
News Time Bangla KUTKACHALI 23:54 0.86
News Time Bangla PRIME TIME 21:05 0.83
TAM Peoplemeter System TG- ABC 15+ Market: WB

14. TVR000
100
10
20
30
40
50
60
70
80
90
0
6:00
6:30
7:00
7:30
8:00
8:30
9:00
24 GHANTA
9:30
10:00
TAM Peoplemeter System TG- ABC 15+
10:30
11:00
11:30
Kolkata TV
12:00
12:30
Market: WB
13:00
13:30
14:00
14:30
15:00
Mahuaa Khobor
15:30
16:00
16:30
17:00
17:30
18:00
THE TVR TREND
18:30
19:00
News Time Bangla
19:30
20:00
20:30
21:00
RPLUS
21:30
22:00
22:30
23:00
23:30
ABP Ananda
24:00:00
24:30:00

15. Thanks