1. Quick Snapshot
Wk 9 -2013
MCCS

2. ABP NEWS
Week: 9 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News @ no. 3 among National
genres
% Genre Share
45.0 40.0
40.0
35.0
30.0
25.0
20.0
15.0 12.7
8.6
10.0 4.7 3.9 3.9 3.7
5.0 1.5 1.0 1.0 1.0 0.3 0.2
0.0
GEC
Music
Kids
Infotainment
Eng. Ent.
Sports
Rel.
Lifestyle
Bus. News
Hin Mov.
Eng. Mov.
Reg.(GEC+News+Music
Hin. News
+Mov.)
Vs. last week sports genre showing 63% increase due to latest
India cricket series
Source : TAM Period : Wk 9 - 2013

4. Marginal drop in Hindi News Genre
Viewership
% Genre Share
6.0
5.3
4.9
5.0
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 2-9'12 Wk 2-9'13
Source : TAM Period : Wk 2-9 Year : 2012 & 2013

5. ABP News & India TV almost neck
to neck
% Mkt Share
25%
20%
20%
17%
15%
15% 14%
10% 8% 7%
5%
0%
Aaj Tak India TV ABP News Zee News IBN 7 NDTV India
Wk 2-9'13
Source : TAM Period : Wk 2-9’13

6. ABP News neck to neck with Aaj Tak
CS 4+ CS 15+
50 46 50
42
37 37 38
40 40 35
Reach in Mn.
Reach in Mn.
29 31 30
30 24 30 24
20
20 20
10 10
0 0
Aaj Tak ABP India TV Z News IBN 7 NDTV Aaj Tak ABP India TV Z News IBN 7 NDTV
News India News India
ABP News maintaining its # 2 position
Source : TAM Period : Wk 2-9’13

7. ABP News among top 2 in most
of the markets
Market Share %
Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All India
Aaj Tak 19 16 18 13 18 24 21 31 21 25 17 20 21 22 21 42 21 22
ABP News 14 12 10 19 24 19 18 17 14 16 14 13 20 18 13 22 15 15
DD News 3 16 1 2 5 2 3 2 2 3 3 12 6 3 2 26 3 3
IBN 7 5 3 5 5 9 8 6 7 15 7 12 2 4 6 9 1 8 8
India TV 23 5 25 14 18 19 17 9 14 13 16 5 13 18 17 0 17 17
Live India 3 3 1 0 0 0 4 1 0 2 1 2 1 3 1 1 1 1
NDTV India 6 3 9 7 3 6 6 10 6 9 8 3 6 6 8 3 7 7
News 24 5 1 8 11 16 9 5 8 7 9 11 1 6 6 9 0 8 8
Samay 1 2 1 15 0 1 2 2 1 3 1 4 5 2 1 1 2 2
TEZ 6 27 3 4 1 4 4 4 3 4 7 19 6 4 4 0 4 4
Z News 15 12 17.8 10 6 10 14 10 16 10 12 17 12 13 14 5 14 13
In core Hindi belt like Chs’grh,B’hr,Guj, MPABP News is leader
India TV leader in Delhi mkt,Z News & Aaj Tak neck to neck
Source : TAMPeriod : Wk 2-9’2013

8. ABP News scoring high on
Reviews/Reports
Share % within each sub-genre
ABP Grand
Genre Aaj Tak News TV Z News Total
News Bulletin 17% 17% 18% 20% 80
Interviews/Portraits/Disc
ussions 26% 20% 15% 10% 17
Reviews/Reports 17% 21% 35% 2% 13
Cricket Match 41% 18% 25% 0% 9
Religious/Devotional 21% 0% 27% 6% 7
India TV getting eyeballs from Reviews & Reports
Source : TAM Period : Wk 9’2013 Analysis : Sub Genre GRPs

9. Network Performance

10. MCCS ruling the chart
% Mkt. Share
25
23
22
21
20
15
14
13
10
7
5
0
MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net
% Mkt. Share
Source : TAM Period : Wk 2-9-2013

11. Thank You