- Hindi news genre ranks #3 among national genres with a 5.5% genre share based on TAM data for Week 14 of 2013. - ABP News and India TV are almost neck to neck for the #2 position in Hindi news market share with 18% and 15% respectively based on Week 7-14 2013 data. - ABP News maintains its #2 position in most markets across India and scores high in reviews/reports content with a 24% share. - MCCS network leads the overall television market with a 23% share for Week 7-14 2013 based on TAM data.

1. Quick Snapshot
Wk 14 -2013
MCCS

2. ABP NEWS
Week: 14 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News at #3 among National genres
% Genre Share
45
40 37
35
30
25
20 16.5 16.3
15
10 5 4 4
5 1 1 1 1 1 0 0
0
Rel.
Music
Kids
Lifestyle
Hin. News
Infotainment
Sports
GEC
Eng. Mov.
(GEC+Music+News)
Eng. Ent.
Hin. Mov.
Bus. News
Reg
Hindi Movies showing a jump of 22% reason IPL
Source : TAM Period : Wk 14 - 2013

4. Marginal drop in Hindi News Genre
Viewership
% Genre Share
6.0 5.5
5.0 4.7
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 7-14'12 Wk 7-14'13
Source : TAM Period : Wk 7-14 Year : 2012 & 2013

5. ABP News & India TV almost neck
to neck
% Mkt Share
25%
21%
20%
18%
15%
15%
13%
10% 8% 8%
5%
0%
Aaj Tak India TV ABP News Z News News 24 IBN 7
Wk 7-14'13
NDTV India slided to # 7 position with market share of 7
News 24 gaining pace week on week
Source : TAM Period : Wk 7-14’13

6. ABP News neck to neck with Aaj Tak
CS 4+ CS 15+
48
50 43 50
39 38 40
40 40 36
Reach in Mn.
Reach in Mn.
31 31
30 28 25 30
22 21
20 20
10 10
0 0
Aaj Tak ABP India TV Z News IBN 7 NDTV Aaj Tak ABP India TV Z News IBN 7 NDTV
News India News India
ABP News maintaining its # 2 position
Source : TAM Period : Wk 7-14’13

7. ABP News among top 2 in most
of the markets
Market Share %
Chnls Mumbai Delhi Chattis'grh Bihar Guj Maha MP Punjab Raj UP WB East West North South NEW AI
Aaj Tak 16 18 15 16 24 19 30 20 25 17 26 23 20 20 48 20 21
ABP News 13 10 19 28 18 18 16 14 16 15 10 20 18 13 19 15 15
DD News 2 1 1 7 2 4 3 2 4 3 2 5 3 2 21 3 3
IBN 7 5 5 5 10 5 5 6 15 7 12 3 4 5 9 0 8 8
India TV 29 28 14 17 19 22 9 13 11 14.6 5 13 21 18 0 19 18
Live India 1 1 0 0 0 3 2 0 2 1 3 1 2 1 0 1 1
NDTV India 5 8 6 2 6 5 9 5 9 7 3 5 5 8 4 7 7
News 24 6 9 11 12 11 6 8 8 9 13 2 5 7 10 0 9 8
Samay 1 1 15 0 1 1 3 2 4 1 3 5 1 2 2 2 2
TEZ 8 3 3 1 3 5 4 4 3 7 31 9 5 4 0 5 4
Z News 14 15 11 6 10 12 10 17 11 10 13 10 12 13 6 13 13
Channel Kol
Aaj Tak 7 * Universe Change in Kolkatta mkt
ABP News 8 Cross analysis not possible
India TV 1 hence only 14'2013 data available
Z News 2
IBN 7 2
NDTV India 2
DD News 2
Live India 2
Samay 0
TEZ 71
News 24 1
Source : TAMPeriod : Wk 7-14’2013

8. ABP News scoring high Reviews
& Reports
Share % within each sub-genre
ABP Grand
Genre Aaj Tak News India TV Z News Total
News Bulletin 17% 15% 19% 16% 86
Reviews/Reports 28% 24% 21% 3% 17
Religious/Devotional 20% 0% 28% 5% 9
Cricket Match 34% 11% 25% 11% 6
Film Based Magazines 32% 17% 9% 1% 5
India TV high on Religious/Devotional
Source : TAM Period : Wk 14’2013 Analysis : Sub Genre GRPs

9. Network Performance

10. MCCS ruling the chart
% Mkt. Share
25
23
22 21
20
15
15 14
10
6
5
0
MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net
% Mkt. Share
Source : TAM Period : Wk 7-14’2013

11. Thank You