Media scenario 23 6 14 abp ananda

1. Quick Snapshot
Week 17-24’2014
MCCS

2. ABP ANANDA
Period – Wk 17-24’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre @ # 2 position
39
8
3
0
10
20
30
40
50
BanglaGEC
BanglaNews
BanglaMov.
% Genre Sh
Source : TAM Period : Wk 24’2014

4. VS last year 16% increase in market shares
9.3
10.6
0.0
2.0
4.0
6.0
8.0
10.0
12.0
% Genre Share
Wk 17-24'13 Wk 17-24'14
Source : TAM Period : Wk 17-24Year : 2013 &2014

5. ABP Ananda leader in the market
35%
21%
17%
13%
11%
2%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS HIGH NEWS
% Mkt. Share
Wk 17-24'14
Source : TAM Period : Wk 17-24’14

6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 17-24’14
8
7
6
5
3
1
0
2
4
6
8
10
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
7
6
5
4
3
1
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS

7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 17-24’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 19% 33% 39% 22% 22% 20%
ABP Ananda 30% 37% 27% 31% 31% 29%
Kolkata TV 23% 4% 9% 20% 19% 17%
News Time Bangla 10% 22% 21% 12% 12% 10%
RPLUS 17% 2% 3% 14% 15% 22%
High News 1% 3% 0% 1% 1% 2%

8. ABP Ananda performing on News
Bulletins & Sports/Magazines
Source : TAM Period : Wk 24’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines, Cartoons/Animations & Film based
magazines
Kol TV scoring from Interviews/Portraits/Discussions
Week24'14
Prog Genres 24 GHANTA ABP Ananda Kolkata TV
News Time
Bangla RPLUS
News Bulletin 22% 34% 23% 12% 9%
News Headlines 57% 0% 34% 0% 10%
Cartoons/Animatio
n 38% 0% 36% 26% 0%
Sports Magazines 13% 39% 29% 9% 11%
Interviews/Portrait
s/Discussions 18% 27% 27% 15% 13%
Film Based
Magazines 56% 0% 9% 0% 35%

9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 24’2014
Date Time From Time To Programme Genre
TVT
000s
06/11/2014 23:58 00:27 ABP ANANDA KHABAR News Bulletin 115
13/06/2014 19:59 20:21 ABP ANANDA PROGRAM News Bulletin 101
06/11/2014 23:28 23:51 ABP ANANDA KHABAR News Bulletin 98
14/06/2014 18:58 19:23 BISHWAYUDHER BRASIL Sports Programme/Highlights98
06/12/2014 20:57 21:24 BRAZILER BISHWAYUDHA Sports Programme/Highlights94
06/11/2014 22:57 23:22 ABP ANANDA PROGRAM News Bulletin 87
06/11/2014 18:58 20:24 ABP ANANDA PROGRAM News Bulletin 86
06/12/2014 21:58 22:53 BISHWAYUDHER BRASIL Sports Programme/Highlights81
06/11/2014 22:27 22:50 XTRA TIME Sports Magazines 80
06/12/2014 19:57 20:23 AABAR KOLKATA News Bulletin 77

10. Thank You