Abp ananda research snapshot wk 38 2012

1. ABP ANANDA
Week 38’2012
New TG – CS ABC 15+
Market – West Bengal

2. Reach – CS 4+ & CS 15+ Yrs
24 GHANTA ABP Ananda News Time Bangla
Kolkata TV RPLUS Mahuaa Khobor
9000 8523
7724
8000 7085 7367
6715 6724
7000 6209 5965
Reach'000
6000
5000
4000
2690
3000 2415
2000
1000 150 116
0
CS 4+ YRS CS 15+ YRS
TAM Peoplemeter System Market: WB

3. SEC Wise Share
Channel SEC A SEC B SEC C SEC DE
Universe 16% 23% 23% 38%
24 GHANTA 34% 32% 27% 32%
ABP Ananda 34% 28% 39% 19%
Kolkata TV 15% 15% 16% 22%
Mahuaa Khobor 0% 0% 0% 1%
News Time Bangla 11% 13% 16% 18%
RPLUS 5% 11% 2% 8%
*Age 15+ Yrs
Share of Bangla News channels in different Socio Economic Groups
TAM Peoplemeter System Market: WB

4. Age group Wise
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
Universe 23% 23% 18% 16% 20%
24 GHANTA 34% 30% 34% 26% 34%
ABP Ananda 31% 34% 29% 31% 28%
Kolkata TV 15% 15% 13% 21% 17%
Mahuaa Khobor 0% 1% 0% 0% 0%
News Time Bangla 13% 15% 18% 13% 14%
RPLUS 7% 5% 6% 8% 7%
Share of Bangla News channels in different Age Groups
TAM Peoplemeter System Market: WB

5. Gender Wise
Channel CS 15 + M ABC CS 15+ F ABC
Universe 54% 46%
24 GHANTA 31% 32%
ABP Ananda 34% 32%
Kolkata TV 16% 15%
Mahuaa Khobor 0% 0%
News Time Bangla 14% 11%
RPLUS 5% 9%
Share of Bangla News channels in Genders
TAM Peoplemeter System Market: WB

6. Channel Share Trend
4
3.5
3
2.5
2
1.5
1
0.5
0
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 34-12
Wk 35-12
Wk 36-12
Wk 37-12
Wk 38-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in TV Universe- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

7. Market Share Trend
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 34-12
Wk 35-12
Wk 36-12
Wk 37-12
Wk 38-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in Bangla News Genre- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

8. Reach’000 Trend
6000
5000
4000
3000
2000
1000
0
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 34-12
Wk 35-12
Wk 36-12
Wk 37-12
Wk 38-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Reach (000’s) of Bangla News channels- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

9. Time Spend Per Viewer Trend
80
70
60
50
40
30
20
10
0
Wk 27-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 32-12
Wk 33-12
Wk 34-12
Wk 35-12
Wk 36-12
Wk 37-12
Wk 38-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Avg Weekly Time Spent by viewers (in mins)- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

10. Market wise share
Channel Calcutta WB .1 to 1 Mn WB 1 Mn+
24 GHANTA 28% 42% 26%
ABP Ananda 33% 36% 40%
Kolkata TV 17% 10% 10%
Mahuaa Khobor 0% 0% 0%
News Time Bangla 14% 11% 21%
RPLUS 8% 1% 3%
TAM Peoplemeter System TG- ABC 15+ Market: WB

11. Program Health – ABP Ananda
S.No. ABP Ananda TVR
1 PROTI POKHE 1.87
2 PHER KARMNASHA BANDH 1.51
3 MAMTAR KENDRA-TYAG 1.48
4 ABP ANANDA KHABAR 1.39
5 ANANDA 2020 1.35
6 AAJ AYE RAJYE 1.34
7 EK DOZEN GALPO 1.27
8 KARMANASHA BANDH 1.19
9 BICHHED BYABDHAN 1.06
10 BANDH RAAJNEETI 1.03
TAM Peoplemeter System TG- ABC 15+ Market: WB

12. Top program split – Among top 50
ABP Ananda 24 GHANTA News Time Bangla
25 23
22
21
20
20 19 19
18 18 18
17
15 15
15 14
13 13
12 12
11 11
10 10 10
10 9 99 9
8
7 7 7
5
5 4
3
1 1 1
0
Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32 Wk 33 Wk 34 Wk 35 Wk 36 Wk 37 Wk 38
TAM Peoplemeter System TG- ABC 15+ Market: WB

13. Top 20 programs of the week –Genre
Channel Program Start Time TVR
24 GHANTA AAPNAR RAI 23:27 1.88
ABP Ananda PROTI POKHE 21:58 1.87
24 GHANTA HEADLINES 23:25 1.81
24 GHANTA 24 GHANTA NEWS 15:57 1.69
ABP Ananda PHER KARMNASHA BANDH 13:57 1.51
ABP Ananda MAMTAR KENDRA-TYAG 23:28 1.48
24 GHANTA BANGLAR 24 GHANTA 22:26 1.43
ABP Ananda ABP ANANDA KHABAR 15:56 1.39
ABP Ananda ANANDA 2020 18:58 1.35
Kolkata TV EI MAHURTA 21:00 1.35
ABP Ananda AAJ AYE RAJYE 16:58 1.34
Kolkata TV INT FRIENDLY BRA/ARG 14:05 1.31
24 GHANTA KHABAR BAROTA 23:59 1.3
24 GHANTA ABASHESE BICHHEAD 13:03 1.28
ABP Ananda EK DOZEN GALPO 21:58 1.27
ABP Ananda KARMANASHA BANDH 8:29 1.19
News Time Bangla WORLD EXPRESS 23:30 1.18
Kolkata TV KHABAR SERIOUS 19:56 1.17
News Time Bangla SANDHI BICHHED 22:42 1.11
24 GHANTA PAGE 1 21:33 1.07
TAM Peoplemeter System TG- ABC 15+ Market: WB

14. TVR000
100
120
0
20
40
60
80
6:00
6:30
7:00
7:30
8:00
8:30
9:00
24 GHANTA
9:30
10:00
10:30
11:00
11:30
Kolkata TV
12:00
12:30
TAM Peoplemeter System TG- ABC 15+ Market: WB
13:00
13:30
14:00
14:30
15:00
Mahuaa Khobor
15:30
16:00
16:30
17:00
17:30
THE TVR TREND
18:00
18:30
19:00
News Time Bangla
19:30
20:00
20:30
21:00
RPLUS
21:30
22:00
22:30
23:00
23:30
ABP Ananda
24:00:00
24:30:00

15. Thanks