This document summarizes viewership data for the Marathi news and entertainment TV channel ABP Majha for the week of 20-27'2014. Some key points:
- ABP Majha maintained its #2 position in the Marathi news genre, with a 3.4% share.
- The share of the Marathi news genre increased 23% compared to the same period last year.
- ABP Majha dominated the market with a 38% share, far ahead of the second place channel IBN Lokmat at 25%.
- ABP Majha also led in reaching the most viewers across different age groups and regions in Maharashtra.
- The top programs in the Mar
3. Marathi News maintaining its #2
position
18
3.4
2.6
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 27’14
4. Vs. Last year genre share up by 23%
3.4
4.2
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 20-27'13 Wk 20-27'14
Source : TAM Period : Wk 20-27’2013 & 2014
5. ABP Majha ruling the chart with 38%
mkt. share
38%
25%
22%
15%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra
% Mkt. Share
Wk 20-27'14
Source : TAM Period : Wk 20-27’14
6. ABP Majha the leader in reach
Source : TAM Period : Wk 20-27’14
14
13 12
6
0
5
10
15
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
12
11 10
5
0
2
4
6
8
10
12
14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS
7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 20-27’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 33% 44% 44% 34% 42% 38% 38% 38%
IBNLokmat 26% 26% 20% 31% 25% 25% 25% 25%
TV9MAHARASHTRA 21% 8% 11% 13% 11% 15% 15% 15%
Z24Taas 21% 23% 25% 22% 22% 22% 22% 22%
