News of the week 20.9.13 abp ananda

1. Quick Snapshot
Wk 37-2013
MCCS
PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,
THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.

2. ABP ANANDA
Period – Wk 37’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
40
7
3 1
0
10
20
30
40
50
BanglaGEC
Bangla
News
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 37’2013

4. Bengali news genre showing a growth of almost
14% Vs. last year
7.0
7.9
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
% Genre Share
Wk 30-37'12 Wk 30-37'13
Source : TAM Period : Wk 30-37 year : 2012 & 2013

5. ABP Ananda leader in the market
33%
24%
20%
12%
11%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
% Mkt. Share
Wk 30-37'13
Source : TAM Period : Wk 30-37’2013
Among top 20 programmes list of the week, 16 programmes belong to
ABP Ananda
Proti Pokha is the leading programme for this week

6. ABP Ananda leading in both TG’s
7
7
5 5
2
0
5
10
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 4+
6
6
4 4
2
0
5
10
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 30-37’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel Kol WB.1to 1Mn. WBrest 1Mn.+ WB East All India
24GHANTA 20% 35% 26% 23% 23% 23%
ABP Ananda 31% 42% 30% 33% 34% 33%
KolkataTV 23% 8% 30% 20% 20% 21%
News Time Bangla 9% 15% 13% 10% 10% 10%
RPLUS 17% 1% 1% 13% 13% 13%
Source : TAM Period : Wk 30-37’2013

8. ABP Ananda performing on News
Bulletin &Talk shows/chat shows
Source : TAM Period : Wk 37’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Sports magazines
News Time Bangla on Cartoons/animations
Prog Genre 24 GHANTA ABP Ananda
News Time
Bangla RPLUS
News Bulletin 28% 44% 14% 14%
Talk Shows/Chat
Shows 4% 96% 0% 0%
Sports Magazines 26% 38% 24% 11%
Cartoons/Animatio
n 72% 12% 7% 10%
Reviews/Reports 0% 0% 100% 0%

9. Thank You