This document summarizes viewership data for ABP News for the week of 23-30'2014. It shows that ABP News maintained its #3 position in Hindi news, with a market share of 5.6%. Compared to the same week last year, ABP News saw a 15% increase in shares. ABP News was among the top 3 channels in most markets and was #2 in reach with 39 million viewers (CS 15+). The top program was ABP Live with 245,000 viewers. Overall, MCCS was the #1 news network with a market share of 24%.
3. Hindi News maintaining its # 3
position
37.3
13.6
5.6 4.7 4.1 3.3 2.8 1.4 0.7 0.7 0.3 0.2 0.1
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
GEC
HINDIMOVIES
HINDINEWS
MUSIC
KIDS
REG
SPORTS
INFO
ENGMOV
LIFETSYLE
BUSNEWS
ENGENT
ENGNEWS
% Genre Share
Source : TAM Period : Wk 30’2014
PLEASE NOTE: REGIONAL GENRE IS WITHOUT BANGLA & MAHA GENRE
4. VS. last year 15% increase in terms of
shares
5.3
6.1
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Hindi News
% Genre Share
Wk 23-30'13 Wk 23-30'14
Source : TAM Period : Wk 23-30’Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
VS last year channel bouquet has increased.
5. ABP News among top 3 channels
Neck to Neck with India TV
18%
15%
13%
10%
8% 8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Aaj Tak India TV ABP News Z News NEWS NATION India News
% Mkt Share
Wk23-30'14
Source : TAM Period : Wk 23-30’14
6. ABP News #2 in Reach
43
39
34 33
28
23
0
10
20
30
40
50
Aaj Tak ABP
News
Z News India TV IBN 7 NDTV
India
ReachinMn.
CS 15+
Source : TAM Period : Wk 23-30‘14
52
46
41 39
33
27
0
10
20
30
40
50
60
Aaj Tak ABP
News
Z News India TV IBN 7 NDTV
India
ReachinMn.
CS 4+