The document discusses Quantitative Structure Activity Relationships (QSAR), which attempt to identify and quantify physicochemical properties of drugs that influence biological activity using mathematical equations. It describes key physicochemical properties considered in QSAR like hydrophobicity, electronic effects, and steric effects. Measurement scales for these properties like log P, π, σ, and Es are defined. The Hansch equation is presented as a typical QSAR model relating these factors to biological activity. Craig plots are also introduced to help select substituents for QSAR analysis.