QSAR attempts to find consistent relationships between biological activity and molecular properties using mathematical equations. Commonly studied molecular properties include lipophilicity, measured by log P values, and electronic effects, measured by Hammett constants. Hansch first applied QSAR by relating biological activity to log P and Hammett constants. Lipophilicity influences absorption and binding, while electronic effects impact reactivity. QSAR allows predicting new compounds' activities from prior data on similar molecules.