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Can A Corporation Really "Inspire Humanity"?

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Originally presented to the staff and crew at JetBlue Headquarters on May 26, 2015.

Published in: Business, Travel
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Can A Corporation Really "Inspire Humanity"?

  1. CAN AN AIRLINE REALLY INSPIRE HUMANITY?
  2. and it all began with a tweet. TWEET! TWEET! TWEET!
  3. #inspirehumanity @paulgordonbrown
  4. ELEVEN
  5. CONGRATULATIONS
  6. IS THIS GUY? SO WHO
  7. @paulgordonbrown
  8. College Students, Social Media, and the Self Do social and digital technologies change the way we understand our “self?” Dissertation Paul Gordon Brown
  9. it’s complicated…
  10. THE BEST EMPLOYEE YOU NEVER KNEW YOU HAD.
  11. THE LOWEST PAID EMPLOYEE YOU NEVER HIRED.
  12. and it all began with a tweet. TWEET! TWEET! TWEET!
  13. Story Time
  14. HOW MANY OF YOU HAVE EXPERIENCED HEARTBREAK?
  15. http://s3.amazonaws.com/data.tumblr.com/tumblr_l0fnvcfNWO1qz4cvno1_1280.jpg?AWSAccessKeyId=AKIAI6WLSGT7Y3ET7ADQ&Expires=1404413336&Signature=4tivVMdVCooDyAq2tcbTWDb9ldE%3D#_=_ MY SOLUTION: COUCH SURF
  16. 30flights 1 112x JetBlue 8x Hawaiian 7x US Airways 2x Emirates 1x Delta
  17. 127,290 miles 6xaround the world Longest Flight: DC to Dubai (7118mi) Shortest Flight: Boston to Nantucket (84mi)
  18. Dallas TX, San Francisco CA, San Jose CA, Philadelphia PA, Denver CO, Indianapolis IN, Hilo HI, Honolulu HI, Detroit MI, Las Vegas NV, Anchorage AK, Montreal QC, Charleston SC, hiladelphia PA, Wisconsin Dells WI, Columbia SC St. Louis MO, Washington DC, San Juan PR, onolulu HI, Pittsburgh PA, Orlando, FL, Savanna GA, Charleston SC, Austin TX, Baltimore MD, dianapolis IN, Chicago, IL, Dallas TX, Dubai UAE Nantucket MA, Portland OR, San Francisco CA, Seattle WA, Washington DC, Washington DC, Tampa FL, San Jose CA, Richmond VA, Detroit 37airports 42destinations
  19. and it all began with a tweet. TWEET! TWEET! TWEET!
  20. You always remember your first tweet
  21. YOU HAD ME AT #SUPEREXCITED
  22. and it all began with a tweet. TWEET! TWEET! TWEET!
  23. Can passenger Paul Brown please press the flight attendant call button?
  24. LATER I PAYED IT FORWARD
  25. and it all began with a tweet. TWEET! TWEET! TWEET!
  26. and then this happened to me on Valentine’s Day
  27. and it all began with a tweet. TWEET! TWEET! TWEET!
  28. and it all began with a tweet. TWEET! TWEET! TWEET!
  29. WHAT I LEARNED
  30. 💔
  31. THEHEALING POWEROFTRAVEL
  32. "⬅💔
  33. 💙⬅"
  34. I FOUND MY PASSION AGAIN
  35. I EMBRACED THE SPONTANEOUS
  36. FUN IT BECAME
  37. MY INVISIBLE TRAVEL COMPANION INVISIBLEINVISIBLEINVISIBLE
  38. BEFORE I MET YOU I FELT LIKE I KNEW YOU
  39. JetBlue understands that the power of social and mobile is less about technology and more about the human touch.  -Erik Qualman
  40. American Delta United Southwest JetBlue 0 50 100 150 200 197 million 171 million 138 million 135 million 32 million PASSENGERS CARRIED 2014 scholarly source: Wikipedia
  41. Southwest American Delta United 0 50 100 150 200 1.93 million 1.85 million 1.1 million 963k 658k TWITTER FOLLOWERS 5/15
  42. and it all began with a tweet. TWEET! TWEET! TWEET!
  43. When people fly JetBlue for the first time… they share it with me…
  44. They also share articles…
  45. And think something magical will happen…
  46. perhaps my name is a promo code…
  47. and one time… a random teenager recognized me…
  48. and it all began with a tweet. TWEET! TWEET! TWEET!
  49. Be? Act? Do? Who do you want to How do you want to What do you want to
  50. Just because you use social media… doesn’t mean you know how to use it well.
  51. BE FLAWSOME
  52. THE SKY’S THE LIMIT
  53. ADVENTURES OUT THERE! THERE ARE AMAZING
  54. WWJBD?
  55. create SURPRISES
  56. have FUN
  57. LOVEyour job
  58. be KIND
  59. make FRIENDS
  60. SOCIAL MEDIA IS ABOUT CONNECTING PEOPLE.
  61. TRAVEL IS ABOUT CONNECTING PEOPLE.
  62. JETBLUE IS ABOUT CONNECTING PEOPLE.
  63. and it all began with a tweet. TWEET! TWEET! TWEET!
  64. THESEEMINGLY CANHAVE BIG SMALLEST OFACTIONS EFFECTS
  65. THERE ARE THOUSANDS OF JETBLUE CREWMEMBERS MAKING RIPPLES EVERY DAY.
  66. CAN AN AIRLINE REALLY INSPIRE HUMANITY?
  67. YES.
  68. YOUWORKFORA COMPANYWITH VAULESEMBEDDED INITSDNA
  69. IT’SNOTBY ACCIDENT.
  70. IT’SBY DESIGN.
  71. SAFETY
  72. CARING
  73. INTEGRITY
  74. PASSION
  75. FUN
  76. IT’S WHAT SETS YOU APART
  77. YOU CONNECT PEOPLE EVERYDAY.
  78. YOU CONNECT WITHPEOPLE EVERYDAY.
  79. IT’S HOW YOU INSPIRE
  80. BE A PART OF SOMETHING BIGGER
  81. CAN AN AIRLINE REALLY INSPIRE HUMANITY?
  82. YES.
  83. YOU DO.
  84. KEEP DOING IT.
  85. and it all began with a tweet. TWEET! TWEET! TWEET!
  86. @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com
  87. @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com Paul Gordon Brown

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