Deanna Ferrari gave a presentation to Slippery Rock University students on social media's role in public relations. She discussed how social media has changed PR and provided examples like the "Miracle on the Hudson" and Michael Jackson's death. Ferrari also warned about social media fails and advised engaging audiences, maintaining good communication skills, and using social media as a tool to facilitate relationships rather than just broadcasting messages. She emphasized learning multiple social networks and apps, using them from a business perspective, and having the right skills and tools for success in social media and PR.
This document provides an overview of how to use Twitter effectively, including tips for tweeting, following others, finding people to follow, managing your account, what not to do, and additional resources. The document emphasizes building relationships, participating in conversations, and sharing content over self-promotion. It cautions about over-automating tweets and following bots or spammers.
This document provides an agenda and overview for a session on social media. The agenda includes explaining why having a social media presence is important, discussing misconceptions about social media, and an overview of popular social media sites like Twitter, Facebook, Pinterest, and Google+. The document encourages participants to start building their social media presence by setting up accounts and working on their profiles. It also discusses using social media to connect with others and stay informed on current events.
Social Media’s Role in the World of Public RelationsDeanna Tomaselli
College students know social media is important - but this presentation addresses how it impacts public relations and their upcoming careers, citing real case studies and examples of how the journalist/PR pro relationship is changing from my own experience.
Using Social Media to Empower Your Fans to Build More Support for Your CauseKivi Leroux Miller
This document discusses using social media to build support for causes. It emphasizes the importance of building community and rapport through social media, rather than just focusing on "engagement." It recommends taking an integrated approach using multiple social media platforms and content types. It also stresses the importance of being genuine, generous, and grateful to empower fans and build long-term relationships that can lead to fundraising. Storytelling that generates an emotional response is highlighted as key to driving donations.
This document summarizes a Democracy for America (DFA) Night School session on recruiting volunteers. The session provided tips on how to recruit volunteers through personal outreach, emphasizing the importance of making the ask fun and relational. Attendees were given homework to recruit 15 potential volunteers and sign up together for a campaign event. The next Night School session was announced on canvassing and phonebanking.
Completed for FILM 260 (Digital Media Studies), this flipbook explores the role that social media plays in a 21st century relationship and makes the argument that technology acts as a “third wheel”.
Stratton 10 slide power point presentation example 2015Lorraine Stratton
This document summarizes an interview with Krista Blythe, a portrait photographer. Blythe owns her own studio called Melody Street in Milwaukie, Oregon. As a portrait photographer, she photographs people and sometimes pets in both indoor studio settings and outdoor locations. The career requires technical, artistic, and business skills. While the work offers creative freedom, relying on client preferences limits this. Salaries for portrait photographers generally meet living expenses but income can be unpredictable as it depends on a steady stream of clients.
Deanna Ferrari gave a presentation to Slippery Rock University students on social media's role in public relations. She discussed how social media has changed PR and provided examples like the "Miracle on the Hudson" and Michael Jackson's death. Ferrari also warned about social media fails and advised engaging audiences, maintaining good communication skills, and using social media as a tool to facilitate relationships rather than just broadcasting messages. She emphasized learning multiple social networks and apps, using them from a business perspective, and having the right skills and tools for success in social media and PR.
This document provides an overview of how to use Twitter effectively, including tips for tweeting, following others, finding people to follow, managing your account, what not to do, and additional resources. The document emphasizes building relationships, participating in conversations, and sharing content over self-promotion. It cautions about over-automating tweets and following bots or spammers.
This document provides an agenda and overview for a session on social media. The agenda includes explaining why having a social media presence is important, discussing misconceptions about social media, and an overview of popular social media sites like Twitter, Facebook, Pinterest, and Google+. The document encourages participants to start building their social media presence by setting up accounts and working on their profiles. It also discusses using social media to connect with others and stay informed on current events.
Social Media’s Role in the World of Public RelationsDeanna Tomaselli
College students know social media is important - but this presentation addresses how it impacts public relations and their upcoming careers, citing real case studies and examples of how the journalist/PR pro relationship is changing from my own experience.
Using Social Media to Empower Your Fans to Build More Support for Your CauseKivi Leroux Miller
This document discusses using social media to build support for causes. It emphasizes the importance of building community and rapport through social media, rather than just focusing on "engagement." It recommends taking an integrated approach using multiple social media platforms and content types. It also stresses the importance of being genuine, generous, and grateful to empower fans and build long-term relationships that can lead to fundraising. Storytelling that generates an emotional response is highlighted as key to driving donations.
This document summarizes a Democracy for America (DFA) Night School session on recruiting volunteers. The session provided tips on how to recruit volunteers through personal outreach, emphasizing the importance of making the ask fun and relational. Attendees were given homework to recruit 15 potential volunteers and sign up together for a campaign event. The next Night School session was announced on canvassing and phonebanking.
Completed for FILM 260 (Digital Media Studies), this flipbook explores the role that social media plays in a 21st century relationship and makes the argument that technology acts as a “third wheel”.
Stratton 10 slide power point presentation example 2015Lorraine Stratton
This document summarizes an interview with Krista Blythe, a portrait photographer. Blythe owns her own studio called Melody Street in Milwaukie, Oregon. As a portrait photographer, she photographs people and sometimes pets in both indoor studio settings and outdoor locations. The career requires technical, artistic, and business skills. While the work offers creative freedom, relying on client preferences limits this. Salaries for portrait photographers generally meet living expenses but income can be unpredictable as it depends on a steady stream of clients.
Wright Transformational Leadership Symposium Social Network Push Class 1Social Jack
Transformational Leadership Symposium
MORE INFO:
http://www.transformleadership.org/
Our world is rapidly changing—and, as leaders, we have choices to make. We can choose to stay ahead of the curve and foster transformation, or we can resist the change, fall behind, and risk being overrun.
Join other dynamic, innovative, and forward-thinking leaders to learn new ways to bring about transformation at all levels of your organization. During this participatory symposium, you will discover both academic research and practical expertise to guide you in navigating the changes ahead at every level.
This class is an overview for the Wright Leadership Institute to enable their leaders to gain the skills to attract new business using Facebook, twitter and LinkedIN.
This class was presented by Dean DeLisle at Forward Progress
Tim graduated from university and traveled the world. When he returned, he got a job in policy at a local authority. As a new employee, Tim was worried about job security as some organizations were disappearing. He wanted to stand out so he sought help from books, websites, and joining his organization's policy community online group. Through asking questions and getting feedback on the group, Tim was able to improve his work and was later praised for his contributions. He encourages others to also participate online for advice and support.
10 Simple Ways to Build Your Nonprofit Email List Using Digital ToolsJulia Campbell
It’s more important than ever for nonprofits to focus on building their email lists. Email revenue makes up 28% of all online giving! Join nonprofit digital marketing strategist Julia Campbell to learn how to attract new supporters to your email list using your website and social media platforms. Whether your nonprofit is large or small, has a huge online presence or is just starting out, there are 10 simple, strategic ways to use your website and social media channels to attract new email subscribers and bring them onto your list.
This document contains contact information for 10 professional references for Larry Harvey including their names, phone numbers, and email addresses. The references include leaders from nonprofit organizations, private businesses, government agencies, and other professionals who can recommend Larry Harvey.
Trevor Wall is a 29-year-old social media marketer and event planner from Lancaster, Pennsylvania. He volunteers his time helping with music panels and staff at the annual SXSW festival in Austin, Texas. Wall has experience in team building, marketing, and planning events. He is looking for employment and internship opportunities in music and event management.
Training, Teaching, and Learning 2012: State of the Industry ReportsPaul Signorelli
This "State of the Industry" report for the ASTD Sacramento Chapter features a brief summary of AST's recently released 2011 Staet of the Industry report and includes references to other workplace learning and performance (staff training) updates. Presentation delivered January 23, 2012 in Rancho Cordova, California.
Facebook is often misused by people who vent anger, post controversial topics, and share aggressive pictures. This can damage reputations and cause misunderstandings. There are five rules for appropriate Facebook use: only message managers formally, avoid sharing personal problems or bad-mouthing coworkers, don't post provocative photos, stay away from controversial topics like religion and politics, and don't spread rumors. Social media have changed how information is shared at work and how hiring is conducted.
Messaging in 2010: New Ways to Talk with Donors about Your Good CauseKivi Leroux Miller
A keynote presentation on how nonprofit communications, fundraising, and messaging is changing, given the influence of both the Internet and generational shifts in the U.S. It includes a three-point approach to creating content for integrated campaigns. First presented in this format to AFP's Western Michigan Chapter.
This document discusses how 10 participants used Facebook to publicly grieve and find support after experiencing the death of a loved one. It found that one's digital identity, existing connections on the site, and desire for authentic responses influenced their decisions around posting about grief. While social media allowed ongoing connection to lost relationships and community support, some participants were ambivalent about sharing private grief or complex family dynamics publicly. The network responses that emerged sometimes surprised participants by providing unexpected yet meaningful support during the grieving process.
Building Trust Between Board and MembersJamie Notter
Building trust between members and boards requires consistency, transparency, truth, and letting go of control. Trust is built when people see others as competent and believe they will not be harmed or betrayed. However, many organizations prioritize orders, brands, and messages over consistently demonstrating these trust-building behaviors that help make them seem more human.
The document discusses using Twitter as an organizing tool. It provides examples of how Twitter can be used to share links and information but has relatively low conversion rates for driving people to take direct action like signing petitions compared to blogs. Twitter is better suited for conference communication, sharing information with reporters who may follow influential users, and experimenting with new organizing techniques like Twitter petitions and fundraising. The key is having a clear strategy and metrics for success rather than just driving clicks.
Get Untethered with Evernote- Publishing with Evernote: Blogs, Books and More Stacey Harmon
#GetUntethered! Hangout with Evernote Business Certified Consultants and Ambassadors Stacey Harmon and Kristi Willis. In December''s hangout, they discussed publishing with Evernote.
Stacey and Kristi are independent entrepreneurs, passionate Evernote power users, and authors of Untethered with Evernote: Tips and Workflows for Independent Entrepreneurs (www.GetUntethered.com). Join us!
This Get Untethered with Evernote Hangout is a monthly series discussing effective strategies for using Evernote to be more productive. You can voice your opinion on the topic for next months session in our Get Untethered Facebook Group. Ask to join the community now: www.Facebook.com/group/GetUntethered
The role of Social Media in college admission processSumit Gupta
Recently I was invited by Himanshu Dev, Head, Middle East, Admissions Consulting Services, The Princeton Review to deliver a presentation on how Social Media nowadays plays an important roles in college admission process and how it can also help students portray their true self which goes beyond State of Purpose essays!
Share will be highly appreciated :)
This document summarizes a book about putting the public back into public relations written by Brian Solis and Deirdre Breakenridge. Brian Solis is considered one of the first leaders in social media and coined the term "PR 2.0", while Deirdre Breakenridge is the president of a communications firm and an adjunct professor. The key points learned are that old PR strategies are now ineffective, social media places influence in regular people's hands, and social media is about building relationships, not just technology.
Thinking about changing your career but afraid you will not be able to pay the bills?
Watch this presentation to learn what you can do to make the transition easier.
Want a more meaningful career?
Sign up for a complimentary webinar "I Refuse to Wait until Retirement to Start My Life! How to make a successful career change and why now is the best time to do it" at http://digitalagecareercoaching.com/go/webinar/
This document discusses strategies for increasing engagement and meaningful interactions on social media. It provides an overview of Facebook's values around prioritizing friends and family, authentic communication, and constant iteration. Various types of "bait" used to generate reactions, comments, and shares are outlined. The document then recommends ways to create meaningful content, such as asking questions, encouraging sharing personal stories, and sparking nostalgia. It prompts evaluating whether one's own content brings people together and sparks conversation. Upcoming events focused on increasing engagement are also advertised.
This time it's (a little bit) different - #EP2014 #ep14dkJon Worth
This document discusses the 2014 European Parliament elections and citizen participation in the EU. It is licensed under a Creative Commons Attribution-NonCommercial license. The document contains 3 sections: 1) People communicate in different ways than institutions; 2) Social media is democratizing the political process; 3) Citizen participation can impact more than just elections. The document concludes that increased citizen participation works to engage people with European politics.
This document summarizes a study that analyzed Twitter data to examine romantic relationship breakups online. The study collected data on over 600 couples over 24 weeks, identifying couples that broke up through tweets and analyzing changes in their communication patterns, social networks, and emotional states before and after the breakup. Key findings included that longer relationships were less likely to end, communication with the partner decreased while other communication increased after breakups, and both partners generally experienced losses to their social networks and increases in depressed moods post-breakup.
This document provides brief biographies of various activists organized into tables by their causes or movements. Table 1 profiles 11 peace activists, including Martin Luther King Jr., Mahatma Gandhi, and John Lennon. Table 2 profiles 10 disability rights activists such as Judi Chamberlin and Justin Dart. Table 3 profiles 5 environmental activists including David Attenborough and Phil Radford. Table 4 profiles 5 women's rights activists like Susan B. Anthony and Carrie Chapman Catt. Table 5 profiles 5 LGBT rights activists such as Craig Rodwell and Li Yinhe. Table 6 profiles 3 animal rights advocates including Gene Baur and Brigitte Bardot.
The Future Millenium Development GoalsJames Foster
The document outlines goals for improving the future and reducing development gaps globally by 2015. It discusses 8 goals for watching educational videos, interviews focusing on water and development goals, and achieving all millennium goals by 2015. It prompts considering what new goals should be set if all are achieved and analyzing the likelihood of meeting each goal and how to justify reasons the goals may or may not be reached.
Wright Transformational Leadership Symposium Social Network Push Class 1Social Jack
Transformational Leadership Symposium
MORE INFO:
http://www.transformleadership.org/
Our world is rapidly changing—and, as leaders, we have choices to make. We can choose to stay ahead of the curve and foster transformation, or we can resist the change, fall behind, and risk being overrun.
Join other dynamic, innovative, and forward-thinking leaders to learn new ways to bring about transformation at all levels of your organization. During this participatory symposium, you will discover both academic research and practical expertise to guide you in navigating the changes ahead at every level.
This class is an overview for the Wright Leadership Institute to enable their leaders to gain the skills to attract new business using Facebook, twitter and LinkedIN.
This class was presented by Dean DeLisle at Forward Progress
Tim graduated from university and traveled the world. When he returned, he got a job in policy at a local authority. As a new employee, Tim was worried about job security as some organizations were disappearing. He wanted to stand out so he sought help from books, websites, and joining his organization's policy community online group. Through asking questions and getting feedback on the group, Tim was able to improve his work and was later praised for his contributions. He encourages others to also participate online for advice and support.
10 Simple Ways to Build Your Nonprofit Email List Using Digital ToolsJulia Campbell
It’s more important than ever for nonprofits to focus on building their email lists. Email revenue makes up 28% of all online giving! Join nonprofit digital marketing strategist Julia Campbell to learn how to attract new supporters to your email list using your website and social media platforms. Whether your nonprofit is large or small, has a huge online presence or is just starting out, there are 10 simple, strategic ways to use your website and social media channels to attract new email subscribers and bring them onto your list.
This document contains contact information for 10 professional references for Larry Harvey including their names, phone numbers, and email addresses. The references include leaders from nonprofit organizations, private businesses, government agencies, and other professionals who can recommend Larry Harvey.
Trevor Wall is a 29-year-old social media marketer and event planner from Lancaster, Pennsylvania. He volunteers his time helping with music panels and staff at the annual SXSW festival in Austin, Texas. Wall has experience in team building, marketing, and planning events. He is looking for employment and internship opportunities in music and event management.
Training, Teaching, and Learning 2012: State of the Industry ReportsPaul Signorelli
This "State of the Industry" report for the ASTD Sacramento Chapter features a brief summary of AST's recently released 2011 Staet of the Industry report and includes references to other workplace learning and performance (staff training) updates. Presentation delivered January 23, 2012 in Rancho Cordova, California.
Facebook is often misused by people who vent anger, post controversial topics, and share aggressive pictures. This can damage reputations and cause misunderstandings. There are five rules for appropriate Facebook use: only message managers formally, avoid sharing personal problems or bad-mouthing coworkers, don't post provocative photos, stay away from controversial topics like religion and politics, and don't spread rumors. Social media have changed how information is shared at work and how hiring is conducted.
Messaging in 2010: New Ways to Talk with Donors about Your Good CauseKivi Leroux Miller
A keynote presentation on how nonprofit communications, fundraising, and messaging is changing, given the influence of both the Internet and generational shifts in the U.S. It includes a three-point approach to creating content for integrated campaigns. First presented in this format to AFP's Western Michigan Chapter.
This document discusses how 10 participants used Facebook to publicly grieve and find support after experiencing the death of a loved one. It found that one's digital identity, existing connections on the site, and desire for authentic responses influenced their decisions around posting about grief. While social media allowed ongoing connection to lost relationships and community support, some participants were ambivalent about sharing private grief or complex family dynamics publicly. The network responses that emerged sometimes surprised participants by providing unexpected yet meaningful support during the grieving process.
Building Trust Between Board and MembersJamie Notter
Building trust between members and boards requires consistency, transparency, truth, and letting go of control. Trust is built when people see others as competent and believe they will not be harmed or betrayed. However, many organizations prioritize orders, brands, and messages over consistently demonstrating these trust-building behaviors that help make them seem more human.
The document discusses using Twitter as an organizing tool. It provides examples of how Twitter can be used to share links and information but has relatively low conversion rates for driving people to take direct action like signing petitions compared to blogs. Twitter is better suited for conference communication, sharing information with reporters who may follow influential users, and experimenting with new organizing techniques like Twitter petitions and fundraising. The key is having a clear strategy and metrics for success rather than just driving clicks.
Get Untethered with Evernote- Publishing with Evernote: Blogs, Books and More Stacey Harmon
#GetUntethered! Hangout with Evernote Business Certified Consultants and Ambassadors Stacey Harmon and Kristi Willis. In December''s hangout, they discussed publishing with Evernote.
Stacey and Kristi are independent entrepreneurs, passionate Evernote power users, and authors of Untethered with Evernote: Tips and Workflows for Independent Entrepreneurs (www.GetUntethered.com). Join us!
This Get Untethered with Evernote Hangout is a monthly series discussing effective strategies for using Evernote to be more productive. You can voice your opinion on the topic for next months session in our Get Untethered Facebook Group. Ask to join the community now: www.Facebook.com/group/GetUntethered
The role of Social Media in college admission processSumit Gupta
Recently I was invited by Himanshu Dev, Head, Middle East, Admissions Consulting Services, The Princeton Review to deliver a presentation on how Social Media nowadays plays an important roles in college admission process and how it can also help students portray their true self which goes beyond State of Purpose essays!
Share will be highly appreciated :)
This document summarizes a book about putting the public back into public relations written by Brian Solis and Deirdre Breakenridge. Brian Solis is considered one of the first leaders in social media and coined the term "PR 2.0", while Deirdre Breakenridge is the president of a communications firm and an adjunct professor. The key points learned are that old PR strategies are now ineffective, social media places influence in regular people's hands, and social media is about building relationships, not just technology.
Thinking about changing your career but afraid you will not be able to pay the bills?
Watch this presentation to learn what you can do to make the transition easier.
Want a more meaningful career?
Sign up for a complimentary webinar "I Refuse to Wait until Retirement to Start My Life! How to make a successful career change and why now is the best time to do it" at http://digitalagecareercoaching.com/go/webinar/
This document discusses strategies for increasing engagement and meaningful interactions on social media. It provides an overview of Facebook's values around prioritizing friends and family, authentic communication, and constant iteration. Various types of "bait" used to generate reactions, comments, and shares are outlined. The document then recommends ways to create meaningful content, such as asking questions, encouraging sharing personal stories, and sparking nostalgia. It prompts evaluating whether one's own content brings people together and sparks conversation. Upcoming events focused on increasing engagement are also advertised.
This time it's (a little bit) different - #EP2014 #ep14dkJon Worth
This document discusses the 2014 European Parliament elections and citizen participation in the EU. It is licensed under a Creative Commons Attribution-NonCommercial license. The document contains 3 sections: 1) People communicate in different ways than institutions; 2) Social media is democratizing the political process; 3) Citizen participation can impact more than just elections. The document concludes that increased citizen participation works to engage people with European politics.
This document summarizes a study that analyzed Twitter data to examine romantic relationship breakups online. The study collected data on over 600 couples over 24 weeks, identifying couples that broke up through tweets and analyzing changes in their communication patterns, social networks, and emotional states before and after the breakup. Key findings included that longer relationships were less likely to end, communication with the partner decreased while other communication increased after breakups, and both partners generally experienced losses to their social networks and increases in depressed moods post-breakup.
This document provides brief biographies of various activists organized into tables by their causes or movements. Table 1 profiles 11 peace activists, including Martin Luther King Jr., Mahatma Gandhi, and John Lennon. Table 2 profiles 10 disability rights activists such as Judi Chamberlin and Justin Dart. Table 3 profiles 5 environmental activists including David Attenborough and Phil Radford. Table 4 profiles 5 women's rights activists like Susan B. Anthony and Carrie Chapman Catt. Table 5 profiles 5 LGBT rights activists such as Craig Rodwell and Li Yinhe. Table 6 profiles 3 animal rights advocates including Gene Baur and Brigitte Bardot.
The Future Millenium Development GoalsJames Foster
The document outlines goals for improving the future and reducing development gaps globally by 2015. It discusses 8 goals for watching educational videos, interviews focusing on water and development goals, and achieving all millennium goals by 2015. It prompts considering what new goals should be set if all are achieved and analyzing the likelihood of meeting each goal and how to justify reasons the goals may or may not be reached.
The document discusses the role of social media in social activism and creating social change. It covers topics like how social activism aims to produce structural and everyday changes in society through both intentional action and a focus on social justice and democracy. It also discusses how social media can help social movements frame key issues, offer alternatives, create dialogue, and force changes in debates. However, social media activism alone may not create lasting change and must be combined with on-the-ground action and clearly defined goals.
The document discusses social activism, defining it as working to create social, political, or environmental change. It lists methods of activism like demonstrations and working within political systems. The document also provides brief biographies of influential social activists from around the world like Gandhi, Mandela, and Mother Teresa who worked to enact meaningful change and make the world a better place through non-violent action and leadership. It concludes by emphasizing the importance of social activism.
The document discusses several current international issues:
1) Globalization and its advantages and disadvantages such as cultural exposure versus economic exploitation.
2) Tensions over Iran's nuclear program, with Iran continuing development despite international pressure and possible sanctions or military action.
3) The ongoing genocide in Sudan's Darfur region by government-backed militias, the international community's reluctance to intervene due to sovereignty issues, and debates around labeling the situation as genocide.
Globalization is a process of interaction and integration between societies driven by technology, integration, and science. Modern society is characterized by democratism, homogenization, and therapeutic motivations and features developments in technology, integration, street art, 3D pictures, and caricature for entertainment. While modern society provides advantages like development, integration, and a more comfortable life through democracy, it also faces disadvantages such as homogenization, overuse of technology, overcrowding, and pollution.
The presentations describes the 1991 Liberalization Privatization Globalization(LPG) model of Indian economy. Following are the topics discussed in the ppt:
Reasons for implementing LPG
Definitions
Advantages
Disadvantages
Disinvestment Commission
Successful privatizations in India
FDI
MNCs
Effects
The Millennium Development Goals are eight goals that were agreed upon by 189 United Nations member countries in 2000 to be achieved by 2015. The goals address issues such as poverty, hunger, disease, lack of adequate shelter, and exclusion while promoting gender equality, education, and environmental sustainability. Progress is measured using specific targets and indicators for each goal. While countries have made progress toward achieving the goals, serious challenges remain in areas like maternal health, access to reproductive healthcare, nutrition, education, and environmental sustainability. Meeting all of the goals will require increased efforts and resources as well as stronger implementation at the local level.
Globalization is a process that involves the worldwide integration of economies, technologies, and cultures. It began accelerating in the late 20th century due to advances in transportation and communication technology. While globalization has led to increased economic opportunities through expanded trade and investment, it has also contributed to cultural and economic homogenization. It has impacted systems of governance, urban development, labor markets, and gender norms around the world. Both supporters and critics of globalization make arguments around its effects on issues like sovereignty, inequality, and cultural diversity.
This document outlines a training on using social media for social justice. It covers the fundamentals of social media, examples of how to use platforms like Facebook, Twitter, and YouTube for organizing purposes, and tips for building an online presence and community. Key points include that social media is just another organizing tool that requires work; it should be integrated into overall organizing strategies; and anyone can participate regardless of technical skills or access.
The document discusses the importance of leadership engagement on social media. It notes that social media has had a huge impact and influenced revolutions. Leaders must understand various social media platforms like Twitter, blogs, LinkedIn and craft a personal engagement policy that is reasonable and avoids saying anything damaging. While social media requires a significant time investment, it allows leaders to reach audiences not accessible through other channels. The future of social media is uncertain but it is important for leaders to selectively engage with an authentic message.
How a bunch of geeky stuff you\'ve only barely heard of can make your job eas...Ben Martin
Social media is a broad term that describes various online activities that integrate technology, social interaction, and sharing content like words, pictures, videos, and audio. Some key points about social media include:
- It allows for instant messaging, social networking, sharing photos, videos, and more.
- Popular social media platforms have massive user bases, with billions of videos and millions of Wikipedia entries and blog posts, including many related to boating safety.
- Social media can help organizations build trust with consumers by becoming part of the conversation and establishing themselves as a reliable source of information.
This document discusses social media and why people use it. It notes that people use social media because they want to feel connected to others, share information and opinions, and engage in activities like learning, shopping and socializing. It then categorizes different types of social media, including forums, reviews sites, social networks, blogging, microblogging, bookmarking, and media sharing. The rest of the document provides tips on how to use social media to engage audiences and encourage participation through things like telling compelling stories, making participation easy, and focusing messages on audience interests. It emphasizes connecting with audiences where they already engage online.
Andrew Huff CASESMC10 Keynote: Being Socially ResponsibleCASE SMC
Andrew Huff is a public relations professional with 10 years of experience in the field. He discusses key aspects of developing a social media strategy, including choosing appropriate platforms based on the target audience, committing resources to consistent participation, developing clear policies and messages, and using tactics like contests and meetups to engage the community. Social media requires an ongoing strategy and effort to be effective.
Is Twitter For Twits And Facebook A Farce Feb 2010(2)easykeyshow
The document discusses social media platforms Twitter and Facebook. It provides an overview of what each platform is used for, such as sharing updates, photos, events, and links on Facebook. It also discusses how Generation Y widely uses these platforms and how social media use is growing rapidly. Quick quizzes are included about search engines and how people access information. The document advocates that social media is an important part of promotion for businesses.
The document discusses social media and its importance for church communications. It notes that social media is a culture shift that requires being accessible, transparent, listening, personal, and authentic. Different social media platforms reach different audiences, with Facebook appealing more to older users and Twitter to younger users. The document provides examples of how churches can effectively use Facebook, Twitter, and other tools to engage their congregations and spread their message in a way that is authentic and true to their identity.
This presentation was given as part of the library's 2009 Nonprofit Week. It gives a basic overview of several social networking websites and shows how nonprofits can use them to get the word out about their organizations and the services they provide.
This document provides an overview of social media strategies for beginners presented by Brenda Horton, a social media evangelist. The webinar covers the basics of various social media platforms like Facebook, Twitter, LinkedIn and blogs. It emphasizes that relationships are the foundation of social media and businesses must have a clear strategy and understand their target audience. The webinar also provides tips on getting started with Twitter and Facebook, including downloading action plans and best practices.
This presentation is an introduction to the web 2.0 environment. It is not designed to be all encompassing, but to inspire interaction from attendees to address specific needs for their organization. I'm not presenting to listen to myself, I'm there to help!
This document provides an introduction to social media platforms like Facebook and Twitter for those unfamiliar with them. It explains that social media is popular because it is fast, free, fun, and open to most people. The document encourages organizations to engage on social media because that is where their target audiences spend time and it allows them to build relationships and trust. It then provides step-by-step instructions for setting up pages on Facebook and Twitter, including how to post, interact with others, and monitor discussions about an organization.
This presentation serves as a broad overview of popular social media technology and was presented by the Capital Area District Library's Online Content/PR Coordinator and Technology Librarian on April 29, 2010.
The Capital Area District Library (CADL) is a mid-Michigan destination for exciting programs, quality materials and services, and access to technology, all free to the residents in our district. CADL serves communities throughout Ingham County (with the exception of East Lansing) with 13 libraries and a Bookmobile.
Social Media Changed Events Forever. Here is Proof!Julius Solaris
1) Social media has changed events forever by creating continuous online communities that extend beyond the event itself.
2) Research found that over 80% of event professionals use social media for marketing and feedback but many do not use it effectively due to lack of management buy-in or proper resources.
3) The top learnings from the research include benchmarking audiences' social media usage, process mapping how social media adds value, focusing on network selection over demographics, having a content plan, and measuring social media efforts.
Social media sites like Facebook and Twitter have become hugely popular. Millions use blogs and microblogs like Twitter to share their views on various topics. While social media allows users to stay connected with friends and voice opinions, it also presents some drawbacks. Nothing shared online is truly private, and people can develop dependencies on constantly checking for updates. Users should be aware that commercial entities and governments may access their shared information, and it's difficult to remove anything once published online. Overall, social media enables connections but users must be careful about oversharing private details.
Social media sites like Facebook and Twitter have become hugely popular. Millions use blogs and microblogs like Twitter to share their views on various topics. While social media allows users to stay connected with friends and voice opinions, it also presents some drawbacks. Nothing shared online is truly private, and people can form fake identities. Users should be aware that commercial entities and governments may access their personal information agreed to through terms of service. Overall, social media allows connections but users must be careful about oversharing private details online.
Using Social Media to Raise Your VisibilityPeter Kuo
This document discusses using social media to raise visibility for organizations. It provides an overview of the speaker's experience with social media platforms like Facebook, Twitter, YouTube and blogs. Case studies are presented on how South Coast Repertory, Anaheim Ballet and others have used these platforms. Practical tips are offered on getting started, content strategies, and tracking results. The presentation aims to demonstrate how non-profits can benefit from an active social media presence.
The document discusses how the rise of social media has elevated humanity's innate desire for attention and approval to a new level. It explores how sharing personal details online has become normalized without considering the impacts, and how this constant connectivity can elevate egos but also cause anxiety. While social media allows self-expression and a sense of belonging, oversharing private thoughts can have negative consequences due to issues like loss of privacy and feelings of depression.
Powerpoint presentation from the first of three Lunch and Learn seminars presented by the Center for Social Entrepreneurship at Brenau University's Juli Clay and Kristina Rhoades March 17, 2010
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
1. Jason Brown ONLINE ACTIVISM AND SOCIAL MEDIA Why Twitter, Facebook and their compatriots have changed the game
2. First Things First Who am I? What do we mean by “Social Media”? What defines “Activism”? What’s in this talk for you?
3. How It Was Organisation – meetings, phone calls Creating collateral Writing copy Obtaining permits Printing flyers and posters Letter writing Slow, laborious and frustrating But occasionally rewarding…
4.
5. The Engine Rooms The best of the rest YouTube and other video services Flickr and other image services AudioBoo and other audio channels Blogs and other text channels Foursquare and other location channels
6. Facebook – Key Elements Pages Events Groups Status Updates Ads
7. Twitter – Key Elements Hashtags Retweets Dedicated accounts Trends Heavy influencers
11. Two Clicks The big two are right there Sends a tweet to: @PGarrettMP @JuliaGillard @SUQLD #stopNSCP #NSCP And links back to the site
12. The Message I say NO to chaplains! #NSCP @JuliaGillard @PGarrettMP @suqld #StopNSCP http://t.co/qdNS3C4
13. And of course, there’s a trick here Note that NTC.org sends to the #NSCP hashtag. This was, at one point, a pro-chaplaincy tag Tagjacking is entirely legal, moral and, debatably, ethical. #SaveOurChaplains #HelpAVN
15. Takeaways If you see yourself as an activist and aren’t a social media user, you might be doing it wrong. If you are a social media user and haven’t engaged in any activism, you might be doing it wrong If you are a social media user and you are an activist, friend me up.
16. Some open questions Is the power of social media a symptom of corporate and government organisations’ inability to adapt to a new media form? If so, will we see the influence wane? What about the other guys? Can’t they do what we do? Is there an element of Tyranny of the Majority here?
17. I AM AT http://twitter.com/drunkenmadman http://facebook.com/stopthatastronaut http://mycolleaguesareidiots.com http://youtube.com/stopthatastronaut http://soundcloud.com/stopthatastronaut #followactivistmonday And many other places If you can’t remember, someone you know will know.That’s what Social Media is all about
18. I AM ALSO AT THE CLYDE HOTEL TOMORROW NIGHT WITH DAVE THE HAPPY SINGER AND THE IN VINO VERITAS PODCAST - LIVE For the bargain price of $5
Editor's Notes
This is a completely new talk, related to but substantively different to my previous “OnlineSkeptical Activism 101”, which some people may have seen and which may already be available on recordings through the Sydney Atheists podcast or Western Sydney Freethinkers. This one takes a tighter focus and looks at why Social Media has entirely shifted the landscape for activism, and why skeptics should take note.
By Social Media, we mean online interaction that fosters persistent interpersonal “relationships” over the transient relationships that happened before what’s termed “Web 2.0” emerged.Key to Social Media is the newsfeed mechanism, whereby the activities of your social circle, known in the nascent Social Media industry as the “social graph”, are fed to you in an as-it-happens manner. This gives an immediacy to interactions which can add to the feeling of community. You can see what your circle is up to, and they in turn can see what you are up to.It has been said that Lampposts are social media for dogs.Activism is defined as Pronunciation:/ˈaktɪvɪz(ə)m/noun[mass noun]“the policy or action of using vigorous campaigning to bring about political or social change.”Essentially, anyone who takes some kind of action to make a change in the world is engaging in activism, from Bob Geldof to Sea Shepherd to the JREF to, all manner of groups both morally sound *and* morally unsound. Tonight we’ll be sticking with morally sound, I think…And what’s in it for you? Well, if you’re already a user of Social Media, I hope you’ll get some tips on better leveraging your social graph. You probably are a social media user since at this time last year Australia and Brazil led the world in terms of Social media use. There are about 10 million Facebook accounts in AU as of May 2011. There are about 1.8 million Twitter accounts nominating Australia as their locationFacebook – approx 10 Million user accounts (12M UAVs)2. Youtube – 9.8 million UAVs / mo (down 200,000)3. Blogspot – 4.6 UAVs / mo (up 100,000)4. WordPress – 2.2 million UAVs / mo (down 200,000)5. Twitter – 1.8 million UAVs / mo (down 200,000)6. LinkedIn – 1.8 million UAVs / mo7. Flickr – 1.5 million UAVs / mo8. MySpace – 1 million UAVs / mo (down 100,000)9. Tumblr – 930,000 UAVs / mo (up 110,000)10. Digg – 200,000 UAVs / mo11. StumbleUpon – 150,000 UAVs / mo (down 20,000)12. Reddit – 100,000 UAVs / mo13*. Foursquare 64,000 UAVs / mo (down 13,000)14. Delicious – 69,000 UAVs / mo (up 1,000)15*. Gowalla 8,600 UAVs / mo (down 900)http://www.socialmedianews.com.au/social-media-statistics-australia-may-2011/http://thedma.com.au/blog/australian-online-marketing-trends-2011/And if you’re not a social media user, I intend to convert you, or at least tempt you to dip your toes in the pool and have a bit of a paddle, even if it’s with waterwings on.Who ever you are, feel free to chip in with questions or comments as we go.
I never considered myself an “activist” before the internet took over the world, but I did spend some time as a left-leaning pinko bleeding-heart vegetarian, and I occasionally protested, petitioned and postered. I even pamphleteered once or twice. It was hard work.A typical campaign in the days before Social Media could take days or weeks to be prepared and made ready, then weeks to months, even years, to mature to the point where a response became clear. Like steering a Supertanker, it could take an extremely long time to see the ship start to turn.Now, Social Media is here, and results can start to become apparent within a matter of hours. It’s a bit more like a formula one car, but without the in-you-face advertising and tanned Mediterranean babes. Mostly.The “old” approaches are completely still worth engaging in, especially for long, protracted campaigns with political and legal implications, but for many more rapid actions, such as bringing pressure to bear on corporate targets, you may not even get as far as rolling the old-media dice, because Social Media can sometimes bring results before you even have a mission statement drafted.
(GET IPHONE OUT)What’s it like now? Well now, you can do it all from your desk, or, with the advent of 3G-enabled devices like this one, from the bus, from the bar or, if the fancy takes you, from the bath. And once you’ve done it, thousands of other people can do the same. From wherever they are. I for one do a lot in the pub, or from my sofa. You can tell by my ever-increasing bulk.And the number of ways you can do it is huge. The diagram here is just a smattering of the most obvious social media channels, but let’s have a look at the overweight gorillas of the Social Media world [next]
The two key areas most people will be focusing on will, of course, be Twitter and Facebook, but the key things about Social Media are syndication, reusability, subscribability and integration. They all tie together, giving a unified experience where a user could, for instance, find a link on Twitter, follow that to a blog, which contains video from youtube and a link to a facebook page. That facebook page could link them to some documents on the Scribd service, Or have an embedded speech or podcast segment from SoundCloud. I am NOT saying that anything other than Twitter or Facebook is invalid somehow. They’re just the big huge gorillas in the room.All this can take place in a minute or two compared to the “old” way.
Facebook has always tried to be all things to all men, so there’s a plethora of ways to get word out.The primary way is through pages, events and groups. The landscape here is constantly changing. Stop The Avn, for example, started out as a group, added a page, kept running in the group due to better controls, then Facebook changed how groups work. It’s now running as a page with some backchannel discussions going on in other ways, so I guess the takeaway is “be prepared for facebook to pull the rug out”.Status updates will be the primary way, probably, of spreading word on individual topics, since the newsfeed is the core itemAds are relatively new and see mixed results, but the analytics are extremely detailed and the options so varied that you should probably try them out as a means of finding new blood and spreading the word.
So what should we be concentrating on with Twitter?Well, the service itself is extremely easy to grasp. 140 characters, state your case, hit submit. Anyone who follows you will then see that tweet. You, in turn, see messages from those you follow. SIMPLE.It’s like sending an SMS to the universe.But there are plenty of nuancesHashtags are a means of fostering community conversation. You can follow a hashtag using Twitter search, as easily as following a user. Hashtags are arenas in which battles roilRetweets are the lifeblood of any campaign. A retweet is another user essentially repeating what you’ve said. There are two ways of doing it, with commentary and without commentary, but without retweets, Twitter would be a much slower-moving placeDedicated accounts are Twitter accounts dedicated to a particular cause, best suited to long running campaigns, but there are plenty of them, and they can serve as clearing houses for centralised actions. @Ten23 is one example. @HighCourtNSCP is anotherTrends are a “what’s hot” element, so you can see what’s buzzing on twitter right now globally and regionally. Trending is a bit of a holy grail. There was a recent hashtag #AlicesBucketList because a teenage cancer sufferer just wanted to trend on twitter. There’s a bit of a double-edged sword element here because spammers love to exploit trending topics, and often trends are frivulous and a little daft, but so far an important trend hasn’t become unstuck because of spam. Trends can gain you more eyes and more voiceboxes by people being intrigued by a given topic. If your campaign can trend, it’ll have a life of its own, at least for a while.The heavy influencers you may want to look for, really, encompasses anyone with sympathies for your position and a large follower count. In skepticism we have people like Phil Plait, PZ Myers and a host of other players with tens of thousands of followers. Depending on the campaign, you’ll probably want Stephen Fry on board for his multi-million follower count.This slide is followed by a couple of examples of quite successful campaigns, some of which have seen startling results. I’ll start with something that makes me quite excited….
… though not in the way Wendy Francis of the Australian Christian Lobby thinks it does.This poster was placed around Brisbane by Healthy Communities Queensland during May 2011. On the 31st May, Adshel, the company displaying the messages on bus shelters and billboards, caved to a so-called “grassroots” campaign by The Australian Christian Lobby, orchestrated in a half-assed way by Wendy Francis, former Senate candidate and Twitter homophobe. Depending on the report, Either 40 or 75 or so letters of complaint made it in to the advertisers, which were enough to scare them into submission. This is a key point 1– it sometimes doesn’t take much effort to get corporates to take action.Of course, word soon made it to Twitter and Facebook. On the 1st of June, Social Media in Australia exploded with outrageWithin minutes of users learning of the takedown, the feeds started to light up, and information started to really flow. In-person protests were scheduled via facebook events and the street outside the Adshel offices got rather noisy. The names behind the campaign made it out, and the content of some of the letters, which made it clear that the objection for most writers was fear of the gay rather than Wendy’s later claim that it was about the sexualisation of children. Point 2: The ACL tried to claim responsibility, then tried to control the message and failed. They were either dishonest in their claims about the campaign’s aims, or they were appallingly bad at instructing their flying monkeys on what to write. On our side, arms were taken up from many angles. Some groups objected to the homophobic aspect. Others objected to religious groups meddling in public affairs, but the decentralised nature of the action mean there was no message control required from our side[next]
By the middle of June 1st, the “campaign” occupied six of the top ten trending topics for Australia on Twitter. This is how Trends looked on June 1st (and incidentally, this is what led to a complete change in the direction of this talk, just 20 days ago)In a stunning avalanche of tweets, the #ripnroll campaign achieved meaningful results in a 24-hour timeline. Late on June 1st, Adshel published a press release announcing the reinstatement of the ads. The ACL were largely humiliated (though it’s questionable how much shame they can actually feel) and the raw power of social media was writ large across the old media landscape. Newspapers had barely discovered the story before Social Media actually fixed the problem. They were left to pick up the pieces and analyze just what had happenedRipNRoll was, in large part, an emergent wave of outrage, something spontaneous and, for AdShel (and the ACL), quite scary. [discussion]To follow on from this example, let’s look at something else quite current that showcases a slightly less tempestuous sequence of events, and contrasts a carefully designed campaign with Rip and Roll’s explosive outburst
This is notochaplains.org, built by our friend Dave The Happy Singer with assistance from various people around the country. I’ve put this in because I really think it’s a fine example of a carefully designed hub for a wider social media campaignI like this because it’s really tightly focused. It manages to focus on the secular objections to the National School Chaplaincy Program without injecting its own ideological bias into the piece, which really is a hallmark of a careful campaign. It is politically and religiously neutral and gives no leverage to the religious lobby to call it a biased or bigoted campaign by a group of atheists dedicated to the downfall of god.Which, of course, it is, but don’t tell anyone.But this is a good point that both these campaigns teach us – focus on the actual objections and actual targets and make sure they’re clear. The ACL got it wrong with ripnroll and felt a backlash.
As I mentioned earlier, the two big players are of course, Facebook and Twitter, and NTC.org places these front and center in the sharing portion of the campaignThe tweet is elegant, really elegant“I say NO to chaplains! #NSCP @JuliaGillard @PGarrettMP @suqld #StopNSCP http://t.co/qdNS3C4”It’s also very honest. SUQLD merely claims “voices in support of”. The count on this page is mediated by twitter and facebook. There’s no possibility to lie here.
As I mentioned earlier, the two big players are of course, Facebook and Twitter, and NTC.org places these front and center in the sharing portion of the campaignThe tweet is elegant, really elegant“I say NO to chaplains! #NSCP @JuliaGillard @PGarrettMP @suqld #StopNSCP http://t.co/qdNS3C4”It’s also very honest. SUQLD merely claims “voices in support of”. The count on this page is mediated by twitter and facebook. There’s no possibility to lie here.
Tagjacking comes up here.#NSCP was plausibly neutral… maybe. @suqld are scripture union queensland. This was apparently an oversight, but I think it’s quite an effective piece of propaganda.There are people in the room who are masters of tagjacking.It adds some extra spice to a campaign. It’s probably not going to change that many minds. But changing minds isn’t the only aim. It is ethically OK to demoralise your opposition. No-one said we have to be nice all the time.WE SHOULD BE DOING THIS MORE, EVEN IF IT DOES INVITE THE BAD GUYS TO DO SIMILAR.
Shorty Awards (#voterachie) – Taking the Shorty Awards for science-based medicine(how I did it)#ten23 – was a website, some mentions on a podcast and a twitter hashtag, now a trans-national effort on multiple fronts(win)#stopAVN – started on Facebook, now 3000+ supporters, a thriving hashtag and a real-world effort.
What can we take away from this possibly-disjointed and freshly-minted talk?
I’d love to open up to the floor and maybe have some discussion…. Here are some starters
I love people asking questions, sharing ideas, all that good stuff. Friend me up.Someone you know will know – which is what social media really is. Sharing information with your friends
COME AND SEE US SAYING SILLY THINGS IN A PUBDave will be gigging, then we’ll both be doing a live In Vino Veritas Podcast, which you should subscribe to at www.invinoveritaspodcast.com