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Educator’s Selfie:
w/ Paul Brown and Ed Cabellon
Institutional Social Media
Implementation
Analysis and Suggestions for
Ed Cabellon
Assistant to the Vice President
Bridgewater State University
www.edcabellon.com
ed.cabellon@gmail.com
@edcabellon
Paul Gordon Brown
PhD Candidate at
Boston College
www.paulgordonbrown.com
paulgordonbrown@gmail.com
@paulgordonbrown.com
Goals for this session.
Participants will be able to:
1.  Recall macro-level trends in social media adoption and
use by college students
2.  Describe real-world examples of ways social media have
been effective or ineffective at engaging students and why.
3.  Recognize shifts necessary in current marketing/
engagement practices for the effective use of social media
tools.
4.  Utilize specific strategies learned from the presenters and
peers in their own practice and contexts.
Outline.
Social Media Trends
Content Examples
Divisional Example
Best Practices
Small Group Strategizing
Q&A
#SAsocial
This session is Twitter-friendly.
@paulgordonbrown
@edcabellon
broadcasting
engagement
technology is a
TOOL
technology
is also a
CONTEXT
You don’t
Expert
have to be an
You might “STEP
IN IT”
istock / getty images
Centralized
Decentralized
Hybrid
istock / getty images
Administrative Support?
Campus Partners?
Communication
Infrastructure
istock / getty images
http://bit.ly/bsusmguide15
http://bit.ly/bsurccsmjd
Who’s your audience?
All students?
A sub-population?
Parents?
Alumni?
Stakeholders?
Who’s your audience?
What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
GoalModified from Gross, 2014
Be helpful?

Be a champion?

Provide information?
Modified from Gross, 2014
Identity
?
Modified from Gross, 2014
?
The royal “we?”

Do we know who you are?

Or is it a persona?
Modified from Gross, 2014
Formality
Modified from Gross, 2014
LOL ! "

Thank you for your inquiry.

¯_( )_/¯
Modified from Gross, 2014
Tone
Modified from Gross, 2014
Playful?

Sarcastic?

Authoritative?
Modified from Gross, 2014
What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
Goal
Identity
Formality
Tone
http://bit.ly/bsusmmarketingworksheet
Resources.
Ed Cabellon
Assistant to the Vice President
Bridgewater State University
www.edcabellon.com
ed.cabellon@gmail.com
@edcabellon
Paul Gordon Brown
PhD Candidate at
Boston College
www.paulgordonbrown.com
paulgordonbrown@gmail.com
@paulgordonbrown.com
Educator’s Selfie:
w/ Paul Brown and Ed Cabellon
Institutional Social Media
Implementation
Analysis and Suggestions for

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