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Educator’s Selfie: Analysis and Suggestions for Institutional Social Media Implementation

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For higher education institutions wanting to ramp up their social media presences and strategies, there are a few concepts and plans you need to think about first. In this presentation, we present approaches to marketing and communication with social media in the college environment. The following presentation was a collaboration between Ed Cabellon and myself, original presented at the 2015 Convention of ACPA-College Student Educators International.

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Educator’s Selfie: Analysis and Suggestions for Institutional Social Media Implementation

  1. Educator’s Selfie: w/ Paul Brown and Ed Cabellon Institutional Social Media Implementation Analysis and Suggestions for
  2. Ed Cabellon Assistant to the Vice President Bridgewater State University www.edcabellon.com ed.cabellon@gmail.com @edcabellon Paul Gordon Brown PhD Candidate at Boston College www.paulgordonbrown.com paulgordonbrown@gmail.com @paulgordonbrown.com
  3. Goals for this session. Participants will be able to: 1.  Recall macro-level trends in social media adoption and use by college students 2.  Describe real-world examples of ways social media have been effective or ineffective at engaging students and why. 3.  Recognize shifts necessary in current marketing/ engagement practices for the effective use of social media tools. 4.  Utilize specific strategies learned from the presenters and peers in their own practice and contexts.
  4. Outline. Social Media Trends Content Examples Divisional Example Best Practices Small Group Strategizing Q&A
  5. #SAsocial This session is Twitter-friendly. @paulgordonbrown @edcabellon
  6. broadcasting
  7. engagement
  8. technology is a TOOL
  9. technology is also a CONTEXT
  10. You don’t Expert have to be an
  11. You might “STEP IN IT”
  12. istock / getty images Centralized Decentralized Hybrid
  13. istock / getty images Administrative Support? Campus Partners?
  14. Communication Infrastructure istock / getty images
  15. http://bit.ly/bsusmguide15
  16. http://bit.ly/bsurccsmjd
  17. Who’s your audience?
  18. All students?
  19. A sub-population?
  20. Parents?
  21. Alumni?
  22. Stakeholders?
  23. Who’s your audience?
  24. What’s your G.I.F.T.? Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
  25. GoalModified from Gross, 2014
  26. Be helpful? Be a champion? Provide information? Modified from Gross, 2014
  27. Identity ? Modified from Gross, 2014
  28. ? The royal “we?” Do we know who you are? Or is it a persona? Modified from Gross, 2014
  29. Formality Modified from Gross, 2014
  30. LOL ! " Thank you for your inquiry. ¯_( )_/¯ Modified from Gross, 2014
  31. Tone Modified from Gross, 2014
  32. Playful? Sarcastic? Authoritative? Modified from Gross, 2014
  33. What’s your G.I.F.T.? Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/ Goal Identity Formality Tone
  34. http://bit.ly/bsusmmarketingworksheet
  35. Resources.
  36. Ed Cabellon Assistant to the Vice President Bridgewater State University www.edcabellon.com ed.cabellon@gmail.com @edcabellon Paul Gordon Brown PhD Candidate at Boston College www.paulgordonbrown.com paulgordonbrown@gmail.com @paulgordonbrown.com
  37. Educator’s Selfie: w/ Paul Brown and Ed Cabellon Institutional Social Media Implementation Analysis and Suggestions for

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