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Educator’s Selfie:
w/ Paul Brown and Ed Cabellon
Institutional Social Media
Implementation
Analysis and Suggestions for
Ed Cabellon
Assistant to the Vice President
Bridgewater State University
www.edcabellon.com
ed.cabellon@gmail.com
@edcabel...
Goals for this session.
Participants will be able to:
1.  Recall macro-level trends in social media adoption and
use by co...
Outline.
Social Media Trends
Content Examples
Divisional Example
Best Practices
Small Group Strategizing
Q&A
#SAsocial
This session is Twitter-friendly.
@paulgordonbrown
@edcabellon
broadcasting
engagement
technology is a
TOOL
technology
is also a
CONTEXT
You don’t
Expert
have to be an
You might “STEP
IN IT”
istock / getty images
Centralized
Decentralized
Hybrid
istock / getty images
Administrative Support?
Campus Partners?
Communication
Infrastructure
istock / getty images
http://bit.ly/bsusmguide15
http://bit.ly/bsurccsmjd
Who’s your audience?
All students?
A sub-population?
Parents?
Alumni?
Stakeholders?
Who’s your audience?
What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/e...
GoalModified from Gross, 2014
Be helpful?

Be a champion?

Provide information?
Modified from Gross, 2014
Identity
?
Modified from Gross, 2014
?
The royal “we?”

Do we know who you are?

Or is it a persona?
Modified from Gross, 2014
Formality
Modified from Gross, 2014
LOL ! "

Thank you for your inquiry.

¯_( )_/¯
Modified from Gross, 2014
Tone
Modified from Gross, 2014
Playful?

Sarcastic?

Authoritative?
Modified from Gross, 2014
What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/e...
http://bit.ly/bsusmmarketingworksheet
Resources.
Ed Cabellon
Assistant to the Vice President
Bridgewater State University
www.edcabellon.com
ed.cabellon@gmail.com
@edcabel...
Educator’s Selfie:
w/ Paul Brown and Ed Cabellon
Institutional Social Media
Implementation
Analysis and Suggestions for
Educator’s Selfie: Analysis and Suggestions for Institutional Social Media Implementation
Educator’s Selfie: Analysis and Suggestions for Institutional Social Media Implementation
Educator’s Selfie: Analysis and Suggestions for Institutional Social Media Implementation
Educator’s Selfie: Analysis and Suggestions for Institutional Social Media Implementation
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Educator’s Selfie: Analysis and Suggestions for Institutional Social Media Implementation

For higher education institutions wanting to ramp up their social media presences and strategies, there are a few concepts and plans you need to think about first. In this presentation, we present approaches to marketing and communication with social media in the college environment. The following presentation was a collaboration between Ed Cabellon and myself, original presented at the 2015 Convention of ACPA-College Student Educators International.

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Educator’s Selfie: Analysis and Suggestions for Institutional Social Media Implementation

  1. Educator’s Selfie: w/ Paul Brown and Ed Cabellon Institutional Social Media Implementation Analysis and Suggestions for
  2. Ed Cabellon Assistant to the Vice President Bridgewater State University www.edcabellon.com ed.cabellon@gmail.com @edcabellon Paul Gordon Brown PhD Candidate at Boston College www.paulgordonbrown.com paulgordonbrown@gmail.com @paulgordonbrown.com
  3. Goals for this session. Participants will be able to: 1.  Recall macro-level trends in social media adoption and use by college students 2.  Describe real-world examples of ways social media have been effective or ineffective at engaging students and why. 3.  Recognize shifts necessary in current marketing/ engagement practices for the effective use of social media tools. 4.  Utilize specific strategies learned from the presenters and peers in their own practice and contexts.
  4. Outline. Social Media Trends Content Examples Divisional Example Best Practices Small Group Strategizing Q&A
  5. #SAsocial This session is Twitter-friendly. @paulgordonbrown @edcabellon
  6. broadcasting
  7. engagement
  8. technology is a TOOL
  9. technology is also a CONTEXT
  10. You don’t Expert have to be an
  11. You might “STEP IN IT”
  12. istock / getty images Centralized Decentralized Hybrid
  13. istock / getty images Administrative Support? Campus Partners?
  14. Communication Infrastructure istock / getty images
  15. http://bit.ly/bsusmguide15
  16. http://bit.ly/bsurccsmjd
  17. Who’s your audience?
  18. All students?
  19. A sub-population?
  20. Parents?
  21. Alumni?
  22. Stakeholders?
  23. Who’s your audience?
  24. What’s your G.I.F.T.? Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
  25. GoalModified from Gross, 2014
  26. Be helpful? Be a champion? Provide information? Modified from Gross, 2014
  27. Identity ? Modified from Gross, 2014
  28. ? The royal “we?” Do we know who you are? Or is it a persona? Modified from Gross, 2014
  29. Formality Modified from Gross, 2014
  30. LOL ! " Thank you for your inquiry. ¯_( )_/¯ Modified from Gross, 2014
  31. Tone Modified from Gross, 2014
  32. Playful? Sarcastic? Authoritative? Modified from Gross, 2014
  33. What’s your G.I.F.T.? Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/ Goal Identity Formality Tone
  34. http://bit.ly/bsusmmarketingworksheet
  35. Resources.
  36. Ed Cabellon Assistant to the Vice President Bridgewater State University www.edcabellon.com ed.cabellon@gmail.com @edcabellon Paul Gordon Brown PhD Candidate at Boston College www.paulgordonbrown.com paulgordonbrown@gmail.com @paulgordonbrown.com
  37. Educator’s Selfie: w/ Paul Brown and Ed Cabellon Institutional Social Media Implementation Analysis and Suggestions for
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    Feb. 28, 2015
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    Feb. 28, 2015

For higher education institutions wanting to ramp up their social media presences and strategies, there are a few concepts and plans you need to think about first. In this presentation, we present approaches to marketing and communication with social media in the college environment. The following presentation was a collaboration between Ed Cabellon and myself, original presented at the 2015 Convention of ACPA-College Student Educators International.

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