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blinkit
Presented by Saksham Gupta
(M.Com Xth Sem)
India’s Last Minute app
Company Profile
Company Name : Blinkit
Legal Name : Grofers India Pvt. Ltd.
Founded : 2013 (formerly Grofers)
Founders : Albinder Dhindsa and Saurabh Kumar
Headquarters : Gurugram, India
Industry : Quick Commerce (Q-commerce)
Key Services : On-demand grocery delivery
Business Model : B2C, B2B
Mission : To make grocery shopping fast, easy, and reliable
Introduction
Blinkit (erstwhile Grofers) is leading the charge in transforming
India’s vast, unorganised grocery landscape through cutting-edge
technology and innovation. It believes that every Indian deserves
the opportunity to continually improve their life – a process that
often begins at home. As part of its mission of helping consumers
make healthier, better choices when buying everyday products,
Blinkit makes a wide range of high-quality grocery and household
products accessible, affordable, and available right at their
doorsteps.
⚬ Initially launched as
Grofers in 2013
• Pivoted to quick commerce in 2021,
rebranded as Blinkit
⚬ Inspired by the need for rapid,
efficient delivery services
Origin Story
Business Model
• Operates a network of
dark stores
• Ensures delivery
within 10-20 minutes
• Relies on a combination of
technology, logistics,
and inventory management
Current Trends of
the Startup
Market Position Recent Developments
• Leading quick commerce
player in India
• Competing with other
Q-commerce and traditional
grocery delivery services
• Expansion into new
cities
• Partnerships with local
vendors and brands
• Integration with parent
company Zomato
SWOT Analysis
Strengths :
• Strong brand recognition
• Efficient logistics network
• High customer satisfaction with delivery
speed
• Strategic partnership with Zomato
Weaknesses:
• High operational costs
• Dependence on urban markets
• Competition from well-established
grocery chains
SWOT Analysis
SWOT Analysis
Opportunities :
⚬ Expansion into tier 2 and tier 3
cities
⚬ Diversification of product offerings
⚬ Leveraging AI and data analytics for
better inventory management
SWOT Analysis
Threats :
• Intense competition from global players
like Amazon
• Regulatory changes impacting e-
commerce
• Economic downturns affecting
consumer spending
Future Insights
Growth Projections
• Continued urban expansion
• Potential for international market entry
Technological Innovations
• Enhancements in app functionality
• Adoption of drones and autonomous
vehicles for delivery
Sustainability Goals
• Focus on eco-friendly packaging
• Reduction of carbon footprint in delivery
processes
Conclusion
• Blinkit's innovative approach has positioned it well
in the Q-commerce space
• Success will depend on navigating competitive
pressures and operational challenges
• Bright prospects ahead with strategic growth and
technological advancements
Bibliography
Sources :
• Company website: www.blinkit.com
• Industry reports on Q-commerce
• News articles from leading business journals
and news portals
• Interviews and podcasts featuring Blinkit
founders and executives

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Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx

  • 1. blinkit Presented by Saksham Gupta (M.Com Xth Sem) India’s Last Minute app
  • 2. Company Profile Company Name : Blinkit Legal Name : Grofers India Pvt. Ltd. Founded : 2013 (formerly Grofers) Founders : Albinder Dhindsa and Saurabh Kumar Headquarters : Gurugram, India Industry : Quick Commerce (Q-commerce) Key Services : On-demand grocery delivery Business Model : B2C, B2B Mission : To make grocery shopping fast, easy, and reliable
  • 3. Introduction Blinkit (erstwhile Grofers) is leading the charge in transforming India’s vast, unorganised grocery landscape through cutting-edge technology and innovation. It believes that every Indian deserves the opportunity to continually improve their life – a process that often begins at home. As part of its mission of helping consumers make healthier, better choices when buying everyday products, Blinkit makes a wide range of high-quality grocery and household products accessible, affordable, and available right at their doorsteps. ⚬ Initially launched as Grofers in 2013 • Pivoted to quick commerce in 2021, rebranded as Blinkit ⚬ Inspired by the need for rapid, efficient delivery services Origin Story
  • 4. Business Model • Operates a network of dark stores • Ensures delivery within 10-20 minutes • Relies on a combination of technology, logistics, and inventory management
  • 5. Current Trends of the Startup Market Position Recent Developments • Leading quick commerce player in India • Competing with other Q-commerce and traditional grocery delivery services • Expansion into new cities • Partnerships with local vendors and brands • Integration with parent company Zomato
  • 6. SWOT Analysis Strengths : • Strong brand recognition • Efficient logistics network • High customer satisfaction with delivery speed • Strategic partnership with Zomato
  • 7. Weaknesses: • High operational costs • Dependence on urban markets • Competition from well-established grocery chains SWOT Analysis
  • 8. SWOT Analysis Opportunities : ⚬ Expansion into tier 2 and tier 3 cities ⚬ Diversification of product offerings ⚬ Leveraging AI and data analytics for better inventory management
  • 9. SWOT Analysis Threats : • Intense competition from global players like Amazon • Regulatory changes impacting e- commerce • Economic downturns affecting consumer spending
  • 10. Future Insights Growth Projections • Continued urban expansion • Potential for international market entry Technological Innovations • Enhancements in app functionality • Adoption of drones and autonomous vehicles for delivery Sustainability Goals • Focus on eco-friendly packaging • Reduction of carbon footprint in delivery processes
  • 11. Conclusion • Blinkit's innovative approach has positioned it well in the Q-commerce space • Success will depend on navigating competitive pressures and operational challenges • Bright prospects ahead with strategic growth and technological advancements
  • 12. Bibliography Sources : • Company website: www.blinkit.com • Industry reports on Q-commerce • News articles from leading business journals and news portals • Interviews and podcasts featuring Blinkit founders and executives