Blinkit, formerly known as Grofers, is a prominent player in the online grocery delivery industry in India. Founded in December 2013 by Albinder Dhindsa and Saurabh Kumar, Blinkit rebranded in 2021 to better reflect its mission of delivering groceries at a lightning-fast pace. The company is headquartered in Gurugram and operates across several major cities in India. Business Model: Blinkit operates on a hyperlocal delivery model, leveraging a network of dark stores—dedicated distribution centers not open to the public—to ensure quick and efficient delivery of groceries and daily essentials. Customers can place orders through the Blinkit app, which offers a user-friendly interface and a wide selection of products ranging from fresh produce and dairy to household items and personal care products.

1. blinkit
Presented by Saksham Gupta
(M.Com Xth Sem)
India’s Last Minute app

2. Company Profile
Company Name : Blinkit
Legal Name : Grofers India Pvt. Ltd.
Founded : 2013 (formerly Grofers)
Founders : Albinder Dhindsa and Saurabh Kumar
Headquarters : Gurugram, India
Industry : Quick Commerce (Q-commerce)
Key Services : On-demand grocery delivery
Business Model : B2C, B2B
Mission : To make grocery shopping fast, easy, and reliable

3. Introduction
Blinkit (erstwhile Grofers) is leading the charge in transforming
India’s vast, unorganised grocery landscape through cutting-edge
technology and innovation. It believes that every Indian deserves
the opportunity to continually improve their life – a process that
often begins at home. As part of its mission of helping consumers
make healthier, better choices when buying everyday products,
Blinkit makes a wide range of high-quality grocery and household
products accessible, affordable, and available right at their
doorsteps.
⚬ Initially launched as
Grofers in 2013
• Pivoted to quick commerce in 2021,
rebranded as Blinkit
⚬ Inspired by the need for rapid,
efficient delivery services
Origin Story

4. Business Model
• Operates a network of
dark stores
• Ensures delivery
within 10-20 minutes
• Relies on a combination of
technology, logistics,
and inventory management

5. Current Trends of
the Startup
Market Position Recent Developments
• Leading quick commerce
player in India
• Competing with other
Q-commerce and traditional
grocery delivery services
• Expansion into new
cities
• Partnerships with local
vendors and brands
• Integration with parent
company Zomato

6. SWOT Analysis
Strengths :
• Strong brand recognition
• Efficient logistics network
• High customer satisfaction with delivery
speed
• Strategic partnership with Zomato

7. Weaknesses:
• High operational costs
• Dependence on urban markets
• Competition from well-established
grocery chains
SWOT Analysis

8. SWOT Analysis
Opportunities :
⚬ Expansion into tier 2 and tier 3
cities
⚬ Diversification of product offerings
⚬ Leveraging AI and data analytics for
better inventory management

9. SWOT Analysis
Threats :
• Intense competition from global players
like Amazon
• Regulatory changes impacting e-
commerce
• Economic downturns affecting
consumer spending

10. Future Insights
Growth Projections
• Continued urban expansion
• Potential for international market entry
Technological Innovations
• Enhancements in app functionality
• Adoption of drones and autonomous
vehicles for delivery
Sustainability Goals
• Focus on eco-friendly packaging
• Reduction of carbon footprint in delivery
processes

11. Conclusion
• Blinkit's innovative approach has positioned it well
in the Q-commerce space
• Success will depend on navigating competitive
pressures and operational challenges
• Bright prospects ahead with strategic growth and
technological advancements

12. Bibliography
Sources :
• Company website: www.blinkit.com
• Industry reports on Q-commerce
• News articles from leading business journals
and news portals
• Interviews and podcasts featuring Blinkit
founders and executives