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How to Bring Your Authentic Self to Social Media


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Originally presented to the student leaders at the 2016 LEAD365 Conference in Orlando, Florida. This presentation is based off of original research into the experience of college students online and discusses issues of presentation, authenticity, and being genuine as a digital leader.

Published in: Education
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How to Bring Your Authentic Self to Social Media

  1. howtobring your authentic selftosocialmedia w/ Dr. @PaulGordonBrown
  2. PossibilityFearvs
  3. Whatdoyou think?
  4. Whatis…
  5. Whatdo youwantto achieve?
  6. Whoareyou? Whodoyou wanttobe?
  7. @paulgordonbrown OpenInstagram. Lookatyourphotos. Whoisthisperson?
  8. Digital Identity @paulgordonbrown@paulgordonbrown
  9. Digital Identity @paulgordonbrown Or more accurately, digital identities, are the personas, data, and actions we take online as well as the reputation of those identities and how they are viewed by others. @paulgordonbrown
  10. @paulgordonbrown
  11. digital stamp @paulgordonbrown
  12. FROM THE WOMB! We even have digital stamps @paulgordonbrown
  13. Your Name @paulgordonbrown
  14. @paulgordonbrown
  15. @paulgordonbrown
  16. @paulgordonbrown
  17. Your Name What is the first thing that comes up? Is it you? Is it someone else? What do you want to come up?
  18. TheInternetIs Forever @paulgordonbrown
  19. Yourparents willprobably postan embarrassing pictureasa #TBT. @paulgordonbrown
  20. Mistakesand embarrassing photoscan followus forever.
  21. THINK POST beforeyou @paulgordonbrown
  22. collegesandemployers arelistening @paulgordonbrown
  23. of recruiters use or plan to begin using social networks/social media for recruiting 94% Jobvite Social Recruiting Survey 2013
  24. @paulgordonbrown
  25. WeWillMake HowWeHandle Mistakes ThemDefinesUs @paulgordonbrown
  26. @paulgordonbrown
  27. youcan’t @paulgordonbrown
  28. PrivacyIs YourProblem @paulgordonbrown
  29. You assume RESPONSIBILITY! When it comes to privacy… @paulgordonbrown
  30. raiseyour privacy settings @paulgordonbrown
  31. BUT @paulgordonbrown
  32. itlowers yourpotential impact @paulgordonbrown
  33. PUBLIC PRIVATE @paulgordonbrown
  34. Digital Identity @paulgordonbrown Or more accurately, digital identities, are the personas, data, and actions we take online as well as the reputation of those identities and how they are viewed by others. @paulgordonbrown
  35. Pursuitof Likes @paulgordonbrown
  36. “HowmanyLikesdid yourpostget?” “Whatdoesthatmean?” Addie
  37. “Thatnumberinitself doesn’tmeananything unlessyoucompareitto otherposts.” -Addie @paulgordonbrown
  38. “Thenyougetinthatwhole thingwherepeoplestart comparingthemselvesto otherpeople.Thatreallyisn’t thebestroutetogodown.” Addie “You’rethinkingaboutit toomuch.”
  39. Haveyou… orsomeoneyouknow…ever… Deletedapost thatdidn’tget “enoughlikes?” ALL
  40. Haveyou… orsomeoneyouknow…ever… Un-likedapost becausesomeone got“toomany”likes? ALL
  41. “…inthebackofmy mindthere’sacertain standardofinteraction thatIgetoneverysingle tweetthatIdon’twantto makesureIdon’tdrop below.” -Mesut
  42. Are“likes”hanging overyourheadlike adarkcloud? TTP
  43. IMAGE: CHOMPOO BARITONE Curating Perfected Images
  44. FastFoodAdsvsReality! Source:
  45. What’stheeffectof thiskindof manipulation ? ALL
  46. Haveyou… orsomeoneyouknow…ever… Manipulatedapostto makeitappear “better”thanreality? ALL
  47. IMAGE: CHOMPOO BARITONE Selective Viewof Reality
  48. “…weusesocialmediaasa highlightreelofourlivesand howmanytimesoutoften wouldyousaythatyou wouldn'tpostsomething becauseit'snotahighlight.” -Hallie @paulgordonbrown
  49. There'salotoftimeswhenyouthinkthat peoplehavethebestlifeeverbecauseof whatthey'reposting. Wheninreality they'regoingthroughalot,andprobably manysimilarthingsthatyouare,but becausethey'repostingallthisfunstuff, youthinkthattheirlivesareperfect.” -Hallie
  50. Istheresomeoneinyour feedwhohasthe “perfectsocialmedialife” ? TTP>
  51. Howdoesthiseffectyou ? TTP
  52. masks adance outfits
  53. “…it’salmostlikedoinga dancethatyoucan’tbe toomuchofsomething.” -Liam @paulgordonbrown
  54. Doyoudo“thedance” ? ALL
  55. games playing
  56. “I'vegottokeepup.” -Annie @paulgordonbrown
  57. Doyouplay“agame” ? ALL
  58. IMAGE: CHOMPOO BARITONE Consuming Perfected Images
  59. “Yeahit’sexhausting… it’swhatcausesmy unhappiness… thecomparisonsget sointense… IfeellikeI’mjusta constantfailure” -Logan
  60. “That’swhat,Iassume,[is] causingmygreatest dissatisfactionat[college]. Seeingmylifeincomparison toothers.” -Logan @paulgordonbrown
  61. Haveyou.. orsomeoneyouknow… feelthepressureof comparison ?ALL
  62. “Idefinitelythinkaboutit morethanIshould.” -Ashley @paulgordonbrown
  63. Doyou? II
  64. Weneedtoteach studentstoown, ratherthanbe ownedby, technology. @paulgordonbrown
  65. @paulgordonbrown OpenInstagram. Lookatyourphotos. Whoisthisperson?
  66. Whoareyou? Whodoyou wanttobe? Whatdo youwantto achieve?
  67. Howdoyouact online? Whatdoyou wanttochange? Whatwillyoudo?
  68. TIPS
  69. don’t teach fearwith @paulgordonbrown
  70. don’t teach with shame @paulgordonbrown
  71. Stay current ontech trends.
  72. Teach college students about managing theirdigital reputations. @paulgordonbrown
  73. collegesandemployers arelistening Remindstudentsthat… @paulgordonbrown
  74. Enablestudentsto charttheirownpath. Bearolemodel. @paulgordonbrown
  75. making mistakes isbetter than faking perfections
  76. vulnerable be @paulgordonbrown
  77. FallForward. Youmight “stepinit.”
  78. Dedifferent.
  79. Getonline withasenseofhumor.
  80. It’sokay…andevenadvised… totakeabreakfrom technologyonoccasion.
  81. Whatwould youadd?
  82. @paulgordonbrown